As a partner of MicroStrategy Euroworld 2013 in Barcelona, the AIC Group GmbH will gather information for our customers on the newest developments and technologies in business intelligence.

From the 8th to the 11th July 2013 the AIC Group GmbH is going to be tracking down the newest BI trends at the MicroStrategy World 2013 in Barcelona.  The retail market is going through a profound and rapidly increasing change in consumer behaviour: Increased use of mobile devices, apps, online buying, referral marketing through social media for instance, are the key factors which the retail market must take into consideration when planning marketing strategies, if it wants to remain competitive. The MicroStrategy conference deals with all matters relating to the newest technological developments in the areas of cloud, mobile apps, big data and predictive analytics.  The AIC Group will be discussing current trends and best practice with other leading experts.