The AIC Group is expanding its cooperation with optivo GmbH, one of the European market leaders for professional and innovative e-mail marketing.

In addition to the e-mail channel, campaigns can also be carried out by fax and SMS in the future. The procedure simplifies the planning and conducting of multi-level and multi-channel marketing promotions: Through ai.suite, offers can be assigned to the corresponding target groups. Sending takes place through standard interfaces to optivo and to the customer via the desired channel. Optivo supplies the integrated sending- and response status back to ai.suite. There is no need for manual steps, such as data import and synchronisation. Marketing specialists have the possibility to manage campaigns via a system with the integrated solution ai.suite/optivo.