24-05-2013

Since the integration of ai.suite into the Optivo GmbH newsletter tool, users are able to link the distribution of newsletters with products ranges by using the preview function.

As part of a cooperation arrangement with Optivo GmbH, a specialist in email marketing, the AIC Group GmbH has developed a campaign software interface for the "broadmail" software.  Broadmail makes the distribution of a greater-than-average volume of newsletters possible. Through the integration of the ai.suite into the broadmail system, professional users can place their products in the appropriate places in their newsletters by means of the preview function. Mailing of newsletters is executed by the product placement created by ai.suite®.

A recipient oriented range of products and recipient lists are selected for the newsletter via the ai.suite. Dispatch is time-controlled and occurs via the automatic interface. In order to control the distribution process, so-called “seeds” can be integrated, e.g. employees, who receive the newsletter in addition to the actual recipients.

The proven benefits of the ai.suite also apply to the integrated newsletter software: The sending back of newsletters is fully automated. Uniform measuring of openings, clicks and non-contactable addresses are done daily and the readings are played back into the database.  The number of newsletters sent out will then be accordingly amended. All other information on responsive behaviour is made available for the analysis and segmentation of future newsletters.