Visualization and evaluation of campaign success.
Evaluate the success of your campaign management with customized reporting and carry out response analyses, income and cost accounting, migration statistics and customer-specific analyses. With aiuite from AIC Group, you can keep an eye on all your marketing activities, including their individual performance, identify particularly profitable measures and customers in such a way that current and future campaigns can be controlled in a targeted manner.
The closed loop is created by tracing the customer behaviour after receiving an offer. This not only allows you to evaluate in detail, but also to use the insights gained in this way to create optimised campaigns.
With the help of AIC Group’s closed-loop procedure, you have all your marketing data under one roof, because both the customer data and the contact history with customer behavior are in the central analysis database and can thus be used effectively for evaluation purposes.
You can measure the behaviour of your customers at various touchpoints. However, the amount of data and granularity differs immensely in the offline/online world. The information that you can receive from your customers in your store is only a fraction of the “flood of data” that can be collected via your webshop. In the online world, the traditional requirement for the store system is to store as much data as possible. In the online world, it is a matter of skilful selection, consolidation and compliance with data protection regulations. Take up the challenge of using the response data of your customers from the POS system, the online shop or portal, the newsletter or the app for intelligent analyses.
The basis for holistic analyses is the processing of data from the operative systems into a dispositive system. Benefit from the ready-made interfaces that can receive response data from various sources and transfer it into the data structures of aisuite in a standardized way. As soon as the response data is available to Marketing Automation, it can be accessed in future mailings. Multi-stage customer journeys can thus be processed automatically, the closed loop is closed.
In the course of performance reporting, the same questions must always be answered in order to evaluate the success of a campaign, such as How many customers were addressed and reached during the campaign? How many customers have responded to the campaign? The integrated standard reporting of aisuite enables you to answer exactly these recurring questions quickly and easily.
The standard reporting includes various reports that can be called up directly from aisuite and can be extended to include additional analyses if required. Each report provides a different view on the success of a campaign, such as the success per iteration, per channel and target group or even per offer played. The data on which the reports are based is processed quickly and completely automatically by aisuite and displayed in the reports in an updated form, allowing the progress of a campaign to be closely monitored and evaluated.
Requirements that go beyond standard reporting can also be implemented in the form of individually prepared documents and dashboards. Furthermore, all data relevant for evaluation can be provided in so-called interactive scorecards. Thanks to intelligent caching, even complex evaluations can be carried out in a few seconds.
But even the best evaluations can only generate added value if they can be accessed and thus used easily and everywhere. With AIC Group’s (MicroStrategy) integrated reporting solution, you can view your analyses on all common media: Desktop, Web, mobile or tablet. This gives you access to your data and analyses anytime and anywhere.
AIC Group GmbH
Phone. +49 4131 40052 – 0
Fax +49 4131 40052 – 10
See for yourself how our products and services can optimize your business. Arrange a non-binding appointment with our experts for marketing automation, business intelligence and data science. We look forward to your inquiry!
Überzeugen Sie sich, wie unsere Produkte und Leistungen Ihr Business optimieren können. Vereinbaren Sie dafür einen unverbindlichen Termin mit unseren Experten für die Marketing Automation, Business Intelligence und Data Science. Wir freuen uns auf Ihr Anfrage!