{"id":10278,"date":"2025-01-16T12:47:11","date_gmt":"2025-01-16T11:47:11","guid":{"rendered":"https:\/\/neu.aicgroup.de\/faq\/"},"modified":"2026-10-21T13:10:23","modified_gmt":"2026-10-21T11:10:23","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.aicgroup.de\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10278\" class=\"elementor elementor-10278 elementor-2624\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e7bcc3 elementor-section-full_width ops-section elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4e7bcc3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;ekit_has_onepagescroll&quot;:&quot;section&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-27ccba2\" data-id=\"27ccba2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f100416 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"f100416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\"\n\t\t\taria-label=\"Menu AIC 2026\"\n\t\t\tdata-hamburger-icon=\"icon icon-menu-11\"\n\t\t\tdata-hamburger-icon-type=\"icon\"\n\t\t\tdata-responsive-breakpoint=\"1024\"\n\t\t\tdata-close-on-anchor=\"no\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\"  type=\"button\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-menu-aic-2026\" aria-label=\"Menu\">\n                <i aria-hidden=\"true\" class=\"ekit-menu-icon icon icon-menu-11\"><\/i>            <\/button>\n            <div id=\"ekit-megamenu-menu-aic-2026\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page- ekit-nav-dropdown-hover\"><ul id=\"menu-menu-2026-englisch\" class=\"elementskit-navbar-nav elementskit-menu-po-left submenu-click-on-\"><li id=\"menu-item-18732\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-18732 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-megamenu-has elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.aicgroup.de\/en\/\" class=\"ekit-menu-nav-link\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-panel-18732\">Company<i aria-hidden=\"true\" class=\"icon icon-none elementskit-submenu-indicator\"><\/i><\/a><div class=\"elementskit-megamenu-panel\" id=\"ekit-megamenu-panel-18732\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18784\" class=\"elementor elementor-18784\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c583756 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c583756\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72b18e5\" data-id=\"72b18e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df0d6c0 e-grid e-con-boxed e-con e-parent\" data-id=\"df0d6c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b62c90 elementor-widget elementor-widget-heading\" data-id=\"3b62c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ABOUT AIC GROUP<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6275030 e-grid e-con-boxed e-con e-parent\" data-id=\"6275030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fb2fd8 e-flex e-con-boxed e-con e-child\" data-id=\"9fb2fd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5cacb1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b5cacb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/the-company\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/unternehmen-icon-aic.png\" class=\"attachment-full size-full wp-image-18662\" alt=\"ueber uns\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/unternehmen-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/unternehmen-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db01d45 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"db01d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/the-company\/\">The Company<\/a><\/p><p class=\"elementor-image-box-description\">Get to know us!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7097ce e-flex e-con-boxed e-con e-child\" data-id=\"d7097ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2e9ba elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2b2e9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/partner\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/partner-icon-aic.png\" class=\"attachment-full size-full wp-image-18666\" alt=\"Partner\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/partner-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/partner-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e711284 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e711284\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/partner\/\">Partners<\/a><\/p><p class=\"elementor-image-box-description\">Who we work with!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b50ed51 e-flex e-con-boxed e-con e-child\" data-id=\"b50ed51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f42103d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f42103d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/kontakt-icon-aic.png\" class=\"attachment-full size-full wp-image-18670\" alt=\"Kontakt\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/kontakt-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/kontakt-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc47833 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"cc47833\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/\">Contact<\/a><\/p><p class=\"elementor-image-box-description\">Get in touch with us!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-031ca67 e-flex e-con-boxed e-con e-child\" data-id=\"031ca67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93836ab elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"93836ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/news\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/news-icon-aic.png\" class=\"attachment-full size-full wp-image-18668\" alt=\"News\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/news-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/news-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe5eeb elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"4fe5eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/news\/\">News<\/a><\/p><p class=\"elementor-image-box-description\">Get in touch with us!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0139315 e-flex e-con-boxed e-con e-child\" data-id=\"0139315\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5baefca elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5baefca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/references\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/referenzen-icon-aic.png\" class=\"attachment-full size-full wp-image-18664\" alt=\"Referenzen\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/referenzen-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/referenzen-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c8fab elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"01c8fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/references\/\">References<\/a><\/p><p class=\"elementor-image-box-description\">Who we work for!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d75325 e-flex e-con-boxed e-con e-child\" data-id=\"4d75325\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfe8d4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6cfe8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/jobs\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/karriere-icon-aic.png\" class=\"attachment-full size-full wp-image-18672\" alt=\"Karriere\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/karriere-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/karriere-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6e8f5 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"4e6e8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/jobs\/\">Career<\/a><\/p><p class=\"elementor-image-box-description\">Be part of our team!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/li>\n<li id=\"menu-item-18729\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-18729 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-megamenu-has elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\" class=\"ekit-menu-nav-link\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-panel-18729\">Marketing Automation<i aria-hidden=\"true\" class=\"icon icon-none elementskit-submenu-indicator\"><\/i><\/a><div class=\"elementskit-megamenu-panel\" id=\"ekit-megamenu-panel-18729\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18737\" class=\"elementor elementor-18737\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-834d667 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"834d667\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-802d5f2\" data-id=\"802d5f2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c120d83 e-grid e-con-boxed e-con e-parent\" data-id=\"c120d83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adff571 elementor-widget elementor-widget-heading\" data-id=\"adff571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Automation at a glance <\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5054482 e-grid e-con-boxed e-con e-parent\" data-id=\"5054482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b1c625 e-flex e-con-boxed e-con e-child\" data-id=\"2b1c625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-280a78f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"280a78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/marketing-automation-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18759\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/marketing-automation-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/marketing-automation-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6235271 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"6235271\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">Customer Data Platform<\/a><\/h3><p class=\"elementor-image-box-description\">A 360-degree customer view that every message builds on<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83e084f e-flex e-con-boxed e-con e-child\" data-id=\"83e084f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99cc891 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"99cc891\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-audiences-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18761\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-audiences-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-audiences-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e6077 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"94e6077\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">Customer Audiences<\/a><\/h3><p class=\"elementor-image-box-description\">Less wastage \u2013 no upkeep for your team<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62e9ef6 e-flex e-con-boxed e-con e-child\" data-id=\"62e9ef6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0756bdd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0756bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/automation-workflow-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18763\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/automation-workflow-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/automation-workflow-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea09cd elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"cea09cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">Automation Workflow<\/a><\/h3><p class=\"elementor-image-box-description\">Individual, multi-step customer communication in real time<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c368d e-flex e-con-boxed e-con e-child\" data-id=\"99c368d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a682915 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a682915\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/content-creation-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18765\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/content-creation-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/content-creation-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f487150 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"f487150\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">Content Creation<\/a><\/h3><p class=\"elementor-image-box-description\">Individual content per channel \u2013 no coding skills needed<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9c9465 e-flex e-con-boxed e-con e-child\" data-id=\"f9c9465\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b69f0e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8b69f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#cross-channel-marketing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/cross-channel-marketing-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18767\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/cross-channel-marketing-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/cross-channel-marketing-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee68f3 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"8ee68f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#cross-channel-marketing\">Cross-Channel Marketing<\/a><\/h3><p class=\"elementor-image-box-description\">Every new channel on the same data base<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89dca4e e-flex e-con-boxed e-con e-child\" data-id=\"89dca4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583dac0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"583dac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/personalisierung-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18769\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/personalisierung-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/personalisierung-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d3163 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c5d3163\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">Personalization<\/a><\/h3><p class=\"elementor-image-box-description\">Every customer reads what concerns them \u2013 no extra effort<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bb91e3 e-flex e-con-boxed e-con e-child\" data-id=\"6bb91e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cad441d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cad441d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-analytics-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18771\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-analytics-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-analytics-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf677ea elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"bf677ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">Customer Analytics<\/a><\/h3><p class=\"elementor-image-box-description\">Data-based decisions for effective marketing<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-065518d e-flex e-con-boxed e-con e-child\" data-id=\"065518d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ba424 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f6ba424\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-insights-icon-aic-1.png\" class=\"attachment-full size-full wp-image-18773\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-insights-icon-aic-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/customer-insights-icon-aic-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc62ef5 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"cc62ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">Customer Insights<\/a><\/h3><p class=\"elementor-image-box-description\">Products and offers, steered per customer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f66f6 e-con-full e-flex e-con e-child\" data-id=\"c0f66f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/li>\n<li id=\"menu-item-18730\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-18730 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-megamenu-has elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\" class=\"ekit-menu-nav-link\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-panel-18730\">Agentic AI<i aria-hidden=\"true\" class=\"icon icon-none elementskit-submenu-indicator\"><\/i><\/a><div class=\"elementskit-megamenu-panel\" id=\"ekit-megamenu-panel-18730\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18780\" class=\"elementor elementor-18780\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71deff0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71deff0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b14570\" data-id=\"6b14570\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e16d0d e-grid e-con-boxed e-con e-parent\" data-id=\"7e16d0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8adaa56 elementor-widget elementor-widget-heading\" data-id=\"8adaa56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Agentic AI at a glance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4e95f8 e-grid e-con-boxed e-con e-parent\" data-id=\"a4e95f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0f35ae e-flex e-con-boxed e-con e-child\" data-id=\"d0f35ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd27f7d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dd27f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#rolle-ziel\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-01-rolle-ziel-aic.png\" class=\"attachment-full size-full wp-image-18442\" alt=\"Rolle &amp; Ziel\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-01-rolle-ziel-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-01-rolle-ziel-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911e5a8 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"911e5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#rolle-ziel\">Role &amp; purpose<\/a><\/p><p class=\"elementor-image-box-description\">A clear role and limits before any technology exists<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c244caf e-flex e-con-boxed e-con e-child\" data-id=\"c244caf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b76752d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b76752d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#system-prompt\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic_icon-1_aic_system-prompt-1.png\" class=\"attachment-full size-full wp-image-18470\" alt=\"System Prompt\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic_icon-1_aic_system-prompt-1.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic_icon-1_aic_system-prompt-1-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c16bc elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"69c16bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#system-prompt\">System prompt<\/a><\/p><p class=\"elementor-image-box-description\">An agent that behaves tomorrow the way it does today<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57fa54f e-flex e-con-boxed e-con e-child\" data-id=\"57fa54f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395ab11 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"395ab11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#wissensdatenbank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-03-wissensdatenbank-aic.png\" class=\"attachment-full size-full wp-image-18468\" alt=\"Wissensdatenbank\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-03-wissensdatenbank-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-03-wissensdatenbank-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eea143 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"5eea143\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#wissensdatenbank\">Knowledge base<\/a><\/p><p class=\"elementor-image-box-description\">Answers from your own knowledge, with the source<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d2887f e-flex e-con-boxed e-con e-child\" data-id=\"9d2887f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-284727b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"284727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#skills\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-04-skills-aic.png\" class=\"attachment-full size-full wp-image-18472\" alt=\"Skills\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-04-skills-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-04-skills-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d13aa elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c1d13aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#skills\">Skills<\/a><\/p><p class=\"elementor-image-box-description\">Same task, consistent result<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7be816 e-flex e-con-boxed e-con e-child\" data-id=\"b7be816\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4653051 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4653051\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#arbeiten-mit-agenten\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-05-arbeiten-mit-dem-agenten-aic.png\" class=\"attachment-full size-full wp-image-18476\" alt=\"Arbeiten mit dem Agenten\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-05-arbeiten-mit-dem-agenten-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-05-arbeiten-mit-dem-agenten-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670af0d elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"670af0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#arbeiten-mit-agenten\">Working with the agent<\/a><\/p><p class=\"elementor-image-box-description\">Better results through questions and pushback<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa69b0b e-con-full e-flex e-con e-child\" data-id=\"aa69b0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea7847 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aea7847\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#optimieren\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-06-optimieren-aic.png\" class=\"attachment-full size-full wp-image-18474\" alt=\"Optimieren\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-06-optimieren-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/agentic-ai-icon-06-optimieren-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dea578 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"7dea578\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#optimieren\">Improving<\/a><\/p><p class=\"elementor-image-box-description\">An agent that can do more over time \u2013 without a rebuild<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/li>\n<li id=\"menu-item-18731\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-18731 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-megamenu-has elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\" class=\"ekit-menu-nav-link\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-panel-18731\">Business Intelligence<i aria-hidden=\"true\" class=\"icon icon-none elementskit-submenu-indicator\"><\/i><\/a><div class=\"elementskit-megamenu-panel\" id=\"ekit-megamenu-panel-18731\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18845\" class=\"elementor elementor-18845\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9001a78 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9001a78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3fb67d\" data-id=\"f3fb67d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad72f19 e-grid e-con-boxed e-con e-parent\" data-id=\"ad72f19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d910f elementor-widget elementor-widget-heading\" data-id=\"e7d910f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Business Intelligence at a glance <\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb9397f e-grid e-con-boxed e-con e-parent\" data-id=\"eb9397f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8687fdc e-flex e-con-boxed e-con e-child\" data-id=\"8687fdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-992e77b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"992e77b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-strategy-icon-aic.png\" class=\"attachment-full size-full wp-image-18703\" alt=\"Data Strategy\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-strategy-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-strategy-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd81c2 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"fbd81c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy\">Data Strategy<\/a><\/p><p class=\"elementor-image-box-description\">A roadmap to data-driven decisions<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8482160 e-flex e-con-boxed e-con e-child\" data-id=\"8482160\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd6148 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5dd6148\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-design\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-design-icon-aic.png\" class=\"attachment-full size-full wp-image-18707\" alt=\"Data Design\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-design-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-design-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13afcd7 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"13afcd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-design\">Data Design<\/a><\/p><p class=\"elementor-image-box-description\">A single source of truth for every report<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-706f771 e-flex e-con-boxed e-con e-child\" data-id=\"706f771\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b7594 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"02b7594\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-integration-icon-aic.png\" class=\"attachment-full size-full wp-image-18705\" alt=\"Data Integration\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-integration-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-integration-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8d6ca elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"1f8d6ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">Data Integration<\/a><\/p><p class=\"elementor-image-box-description\">No more data silos, reliable data quality<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad104f e-flex e-con-boxed e-con e-child\" data-id=\"bad104f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed24c31 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ed24c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-analytics-icon-aic.png\" class=\"attachment-full size-full wp-image-18709\" alt=\"Data Analytics\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-analytics-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/data-analytics-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b56d0f elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"8b56d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">Data Analytics<\/a><\/p><p class=\"elementor-image-box-description\">Answers in self-service instead of a ticket to IT<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c2f818 e-flex e-con-boxed e-con e-child\" data-id=\"0c2f818\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0295f2a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0295f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/strategy-icon-aic.png\" class=\"attachment-full size-full wp-image-18701\" alt=\"Strategy (MicroStrategy)\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/strategy-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/strategy-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9150ef elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"b9150ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">Strategy (MicroStrategy)<\/a><\/p><p class=\"elementor-image-box-description\">Over 25 years of experience with the platform<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19b160 e-con-full e-flex e-con e-child\" data-id=\"e19b160\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab7bf2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6ab7bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/stackit\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/stackit-icon-aic.png\" class=\"attachment-full size-full wp-image-18718\" alt=\"STACKIT\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/stackit-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/09\/stackit-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84036e9 elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"84036e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/stackit\/\">Stackit<\/a><\/p><p class=\"elementor-image-box-description\">Cloud operation with data that stays in Europe<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/li>\n<li id=\"menu-item-19749\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-19749 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-megamenu-has elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.aicgroup.de\/en\/blog\/\" class=\"ekit-menu-nav-link\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-panel-19749\">Blog<i aria-hidden=\"true\" class=\"icon icon-none elementskit-submenu-indicator\"><\/i><\/a><div class=\"elementskit-megamenu-panel\" id=\"ekit-megamenu-panel-19749\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19750\" class=\"elementor elementor-19750\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f06629d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f06629d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e958643\" data-id=\"e958643\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e65beca e-grid e-con-boxed e-con e-parent\" data-id=\"e65beca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9b272 elementor-widget elementor-widget-heading\" data-id=\"1d9b272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In practice<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24f64bf e-grid e-con-boxed e-con e-parent\" data-id=\"24f64bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9bf7ff4 e-con-full e-flex e-con e-child\" data-id=\"9bf7ff4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-72b29b1 e-con-full e-flex e-con e-child\" data-id=\"72b29b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38da171 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"38da171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/blog\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"208\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/news-icon-aic.png\" class=\"attachment-full size-full wp-image-19751\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/news-icon-aic.png 208w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/news-icon-aic-150x150.png 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cc3be elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"31cc3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.aicgroup.de\/en\/blog\/\">Our Blog Posts<\/a><\/h3><p class=\"elementor-image-box-description\">Ideas, Tips &amp; Inspiration \u00bb Latest Articles<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85659ce elementor-widget elementor-widget-image\" data-id=\"85659ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/blog\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"621\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/grafik_aic_blog.webp\" class=\"attachment-full size-full wp-image-19753\" alt=\"\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/grafik_aic_blog.webp 920w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/grafik_aic_blog-300x203.webp 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/10\/grafik_aic_blog-768x518.webp 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/li>\n<li id=\"menu-item-wpml-ls-33-en\" class=\"menu-item-language menu-item-language-current menu-item wpml-ls-slot-33 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-33-en nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.aicgroup.de\/en\/\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-33-en\" role=\"button\" aria-current=\"page\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/www.aicgroup.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"English\"\n            loading=\"lazy\"\n            \n            \n    \/><i aria-hidden=\"true\" class=\"icon icon-none elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-wpml-ls-33-en\">\n\t<li id=\"menu-item-wpml-ls-33-de\" class=\"menu-item-language menu-item wpml-ls-slot-33 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-33-de nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a title=\"Switch to German\" href=\"https:\/\/www.aicgroup.de\/\" class=\"menu-item-language dropdown-item\" aria-label=\"Switch to German\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            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elementor-hidden-laptop elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d60f9d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Doff_canvas%3Aopen%26settings%3DeyJpZCI6IjcyMzE3ZDUiLCJkaXNwbGF5TW9kZSI6Im9wZW4ifQ%3D%3D\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2431425 elementor-widget elementor-widget-shortcode\" data-id=\"2431425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav id=\"bellows-main-28\" class=\"bellows bellows-nojs bellows-main bellows-source-menu bellows-align-center bellows-skin-vanilla bellows-type-\"><ul id=\"menu-menu-mobile\" class=\"bellows-nav\" data-bellows-config=\"main\"><li id=\"menu-item-19686\" class=\"bellows-menu-item bellows-menu-item-type-post_type bellows-menu-item-object-page bellows-menu-item-has-children bellows-menu-item-19686 bellows-item-level-0\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation-agentic-ai-bi\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Unternehmen<\/span><button class=\"bellows-subtoggle\" aria-label=\"Toggle Submenu\"><i class=\"bellows-subtoggle-icon-expand fa fa-chevron-down\"><\/i><i class=\"bellows-subtoggle-icon-collapse fa fa-chevron-up\"><\/i><\/button><\/a>\n<ul class=\"bellows-submenu\">\n\t<li id=\"menu-item-12979\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12979 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/unternehmen\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">\u00dcber uns<\/span><\/a><\/li>\n\t<li id=\"menu-item-12981\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12981 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/kontakt\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Kontakt<\/span><\/a><\/li>\n\t<li id=\"menu-item-12982\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12982 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/news\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">News<\/span><\/a><\/li>\n\t<li id=\"menu-item-12980\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12980 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/partner\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Partner<\/span><\/a><\/li>\n\t<li id=\"menu-item-12984\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12984 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/referenzen\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Referenzen<\/span><\/a><\/li>\n\t<li id=\"menu-item-12985\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12985 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/jobs\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Karriere<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-12953\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-has-children bellows-menu-item-12953 bellows-item-level-0\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Marketing Automation<\/span><button class=\"bellows-subtoggle\" aria-label=\"Toggle Submenu\"><i class=\"bellows-subtoggle-icon-expand fa fa-chevron-down\"><\/i><i class=\"bellows-subtoggle-icon-collapse fa fa-chevron-up\"><\/i><\/button><\/a>\n<ul class=\"bellows-submenu\">\n\t<li id=\"menu-item-12960\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12960 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#data-platform\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Customer Data Platform<\/span><\/a><\/li>\n\t<li id=\"menu-item-12961\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12961 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#customer-audiences\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Customer Audiences<\/span><\/a><\/li>\n\t<li id=\"menu-item-19688\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19688 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#automation-workflow\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Automation Workflow<\/span><\/a><\/li>\n\t<li id=\"menu-item-12954\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12954 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#content-creation\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Content Creation<\/span><\/a><\/li>\n\t<li id=\"menu-item-19689\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19689 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#cross-channel-marketing\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Cross-Channel Marketing<\/span><\/a><\/li>\n\t<li id=\"menu-item-12965\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12965 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#personalisierung\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Personalisierung<\/span><\/a><\/li>\n\t<li id=\"menu-item-12966\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12966 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#customer-analytics\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Customer Analytics<\/span><\/a><\/li>\n\t<li id=\"menu-item-12955\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12955 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/marketing-automation\/#customer-insight-studio\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Customer Insights Suite<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-19693\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-has-children bellows-menu-item-19693 bellows-item-level-0\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Agentic AI<\/span><button class=\"bellows-subtoggle\" aria-label=\"Toggle Submenu\"><i class=\"bellows-subtoggle-icon-expand fa fa-chevron-down\"><\/i><i class=\"bellows-subtoggle-icon-collapse fa fa-chevron-up\"><\/i><\/button><\/a>\n<ul class=\"bellows-submenu\">\n\t<li id=\"menu-item-19694\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19694 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#rolle-ziel\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Rolle &#038; Ziel<\/span><\/a><\/li>\n\t<li id=\"menu-item-19695\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19695 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#system-prompt\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">System Prompt<\/span><\/a><\/li>\n\t<li id=\"menu-item-19696\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19696 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#wissensdatenbank\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Wissensdatenbank<\/span><\/a><\/li>\n\t<li id=\"menu-item-19697\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19697 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#skills\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Skills<\/span><\/a><\/li>\n\t<li id=\"menu-item-19698\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19698 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#arbeiten-mit-agenten\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Arbeiten mit Agenten<\/span><\/a><\/li>\n\t<li id=\"menu-item-19699\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-19699 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/agentic-ai\/#optimieren\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Optimieren<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-12956\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-has-children bellows-menu-item-12956 bellows-item-level-0\"><a  href=\"https:\/\/www.aicgroup.de\/business-intelligence\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Business Intelligence<\/span><button class=\"bellows-subtoggle\" aria-label=\"Toggle Submenu\"><i class=\"bellows-subtoggle-icon-expand fa fa-chevron-down\"><\/i><i class=\"bellows-subtoggle-icon-collapse fa fa-chevron-up\"><\/i><\/button><\/a>\n<ul class=\"bellows-submenu\">\n\t<li id=\"menu-item-12973\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12973 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/business-intelligence\/#data-strategy\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Data-Strategy<\/span><\/a><\/li>\n\t<li id=\"menu-item-12974\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12974 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/business-intelligence\/#data-design\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Data Design<\/span><\/a><\/li>\n\t<li id=\"menu-item-12975\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12975 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/business-intelligence\/#data-integration\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Data Integration<\/span><\/a><\/li>\n\t<li id=\"menu-item-12976\" class=\"bellows-menu-item bellows-menu-item-type-custom bellows-menu-item-object-custom bellows-menu-item-12976 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/business-intelligence\/#data-analytics\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Data Analytics<\/span><\/a><\/li>\n\t<li id=\"menu-item-12977\" class=\"bellows-menu-item bellows-menu-item-type-post_type bellows-menu-item-object-page bellows-menu-item-12977 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/strategy\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Strategy<\/span><\/a><\/li>\n\t<li id=\"menu-item-19687\" class=\"bellows-menu-item bellows-menu-item-type-post_type bellows-menu-item-object-page bellows-menu-item-19687 bellows-item-level-1\"><a  href=\"https:\/\/www.aicgroup.de\/stackit\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Stackit<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-17490\" class=\"bellows-menu-item bellows-menu-item-type-post_type bellows-menu-item-object-page bellows-menu-item-17490 bellows-item-level-0\"><a  href=\"https:\/\/www.aicgroup.de\/blog\/\" class=\"bellows-target\"><span class=\"bellows-target-title bellows-target-text\">Blog<\/span><\/a><\/li>\n<li id=\"menu-item-wpml-ls-28-en\" class=\"menu-item-language menu-item-language-current bellows-menu-item bellows-wpml-ls-slot-28 bellows-wpml-ls-item bellows-wpml-ls-item-en bellows-wpml-ls-current-language bellows-wpml-ls-menu-item bellows-wpml-ls-first-item bellows-menu-item-type-wpml_ls_menu_item bellows-menu-item-object-wpml_ls_menu_item bellows-menu-item-has-children bellows-menu-item-wpml-ls-28-en bellows-item-level-0\"><a  href=\"https:\/\/www.aicgroup.de\/en\/\" class=\"bellows-target\" role=\"button\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-28-en\" aria-current=\"page\"><span class=\"bellows-target-title bellows-target-text\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/www.aicgroup.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"English\"\n            loading=\"lazy\"\n            \n            \n    \/><\/span><button class=\"bellows-subtoggle\" aria-label=\"Toggle Submenu\"><i class=\"bellows-subtoggle-icon-expand fa fa-chevron-down\"><\/i><i class=\"bellows-subtoggle-icon-collapse fa fa-chevron-up\"><\/i><\/button><\/a>\n<ul class=\"bellows-submenu\">\n\t<li id=\"menu-item-wpml-ls-28-de\" class=\"menu-item-language bellows-menu-item bellows-wpml-ls-slot-28 bellows-wpml-ls-item bellows-wpml-ls-item-de bellows-wpml-ls-menu-item bellows-wpml-ls-last-item bellows-menu-item-type-wpml_ls_menu_item bellows-menu-item-object-wpml_ls_menu_item bellows-menu-item-wpml-ls-28-de bellows-item-level-1\"><a  title=\"Switch to German\" href=\"https:\/\/www.aicgroup.de\/\" class=\"bellows-target\" aria-label=\"Switch to German\"><span class=\"bellows-target-title bellows-target-text\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/www.aicgroup.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            loading=\"lazy\"\n            \n            \n    \/><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7409742\" data-id=\"7409742\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e789be6 elementor-align-right elementor-tablet-align-center elementor-mobile-align-left elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"e789be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-185f7ee\" data-id=\"185f7ee\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8f61c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-fixed elementor-widget-tablet__width-initial elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"8a8f61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"389\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/cropped-AIC-Logo-Ecke2021.1.png\" class=\"attachment-full size-full wp-image-8232\" alt=\"AIC Group GmbH Logo\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/cropped-AIC-Logo-Ecke2021.1.png 640w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/cropped-AIC-Logo-Ecke2021.1-300x182.png 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/cropped-AIC-Logo-Ecke2021.1-18x12.png 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-653a27a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"653a27a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c251a\" data-id=\"a6c251a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b465363 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b465363\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5da93b7\" data-id=\"5da93b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e8e45 elementor-widget elementor-widget-heading\" data-id=\"d0e8e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQ).<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3430bc1 elementor-widget elementor-widget-heading\" data-id=\"3430bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What would you like to know? Just ask us! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4c7ab elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8d4c7ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"#ueber-uns\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Frequently Asked Questions About Our Company<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8582481 e-flex e-con-boxed e-con e-parent\" data-id=\"8582481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79930fc elementor-widget elementor-widget-menu-anchor\" data-id=\"79930fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"uerbersicht\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7e9c01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7e9c01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8121e66\" data-id=\"8121e66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca6b335 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"ca6b335\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline_zigzag&quot;,&quot;highlighted_text&quot;:&quot;QUESTIONS.&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t\t<a href=\"#uerbersicht\">\n\n\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Frequently asked<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">QUESTIONS.<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9329fb5 elementor-widget elementor-widget-heading\" data-id=\"9329fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The following topics are currently being translated into English:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6c731 elementor-widget elementor-widget-heading\" data-id=\"2f6c731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ SECTION: Marketing Automation - Our MAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3287450 e-flex e-con-boxed e-con e-parent\" data-id=\"3287450\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81144d0 elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"81144d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introduction to marketing automation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data integration &amp; Customer Data Platform (CDP)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Audiences &amp; segmentation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automation Workflows &amp; campaign management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fabcf elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c2fabcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content creation &amp; personalisation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cross-channel &amp; delivery<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-7\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analytics, reporting &amp; AI \/ predictive analytics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-8\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategy, introduction &amp; project delivery<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad88a17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad88a17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-593c417\" data-id=\"593c417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6bea39 elementor-widget elementor-widget-heading\" data-id=\"f6bea39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ SECTION:Agentic AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c15284b e-flex e-con-boxed e-con e-parent\" data-id=\"c15284b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cf8c4 elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"93cf8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#AgenticAI-ki-agenten\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Agentic AI &amp; AI agents<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce536c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce536c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccb9a69\" data-id=\"ccb9a69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c04c4 elementor-widget elementor-widget-heading\" data-id=\"09c04c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ SECTION: BI-Consulting &amp; Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b451ab2 e-flex e-con-boxed e-con e-parent\" data-id=\"b451ab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2fc1 elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"53f2fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-9\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategic foundations &amp; benefits of business intelligence<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-10\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data integration, data quality &amp; data architecture<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-11\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BI tools, technologies &amp; platforms <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-12\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Use cases &amp; concrete BI applications<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355f691 elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"355f691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-13\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introduction, projects &amp; implementation of BI solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-14\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Operation, scaling &amp; further development of BI solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-15\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trends, future &amp; innovation in BI<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FAQ-Block-16\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Security, data protection &amp; compliance in BI<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06465a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06465a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-faddca6\" data-id=\"faddca6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e6dc7b0 e-flex e-con-boxed e-con e-parent\" data-id=\"e6dc7b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d6532 elementor-widget elementor-widget-menu-anchor\" data-id=\"11d6532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ueber-uns\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d708901\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b31049\" data-id=\"3b31049\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ed39a5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ed39a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-06fa8b2\" data-id=\"06fa8b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feed940 elementor-widget elementor-widget-heading\" data-id=\"feed940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn more about us!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365850e elementor-widget elementor-widget-n-accordion\" data-id=\"365850e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5690\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5690\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What exactly does AIC Group do? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5690\" class=\"elementor-element elementor-element-bfbdc68 e-con-full e-flex e-con e-child\" data-id=\"bfbdc68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143e421 elementor-widget elementor-widget-text-editor\" data-id=\"143e421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAIC Group stands on three pillars: the Marketing Automation Studio (MAS) as its own customer engagement platform, consulting on AI agents, and BI consulting since 1999. What connects them is the same working foundation \u2013 reliable data. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5691\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5691\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> In which areas does AIC Group have the strongest expertise? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5691\" class=\"elementor-element elementor-element-9cf7ce7 e-con-full e-flex e-con e-child\" data-id=\"9cf7ce7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a236be elementor-widget elementor-widget-text-editor\" data-id=\"7a236be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In three fields: marketing automation with its own platform, building AI agents, and business intelligence from strategy to operation. In addition, there are software development, project management, training and support. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5692\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5692\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is there also campaign management software? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5692\" class=\"elementor-element elementor-element-a2d6079 e-con-full e-flex e-con e-child\" data-id=\"a2d6079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec9137 elementor-widget elementor-widget-text-editor\" data-id=\"1ec9137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. The Marketing Automation Studio (MAS) is our own customer engagement platform. Classic campaign management is included in it; the focus is on multi-step, event-based journeys.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5693\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5693\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> For which BI solutions is consulting offered? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5693\" class=\"elementor-element elementor-element-ac40a61 e-con-full e-flex e-con e-child\" data-id=\"ac40a61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e106c7 elementor-widget elementor-widget-text-editor\" data-id=\"4e106c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The focus is on <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\"><strong>Strategy<\/strong><\/a> (formerly MicroStrategy), where we are a Premium Partner, and Power BI from Microsoft. Which tool is used in the project depends on your system landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5694\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5694\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Does AIC Group work with partners? If so, with which ones?  <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5694\" class=\"elementor-element elementor-element-b25f408 e-con-full e-flex e-con e-child\" data-id=\"b25f408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccf20d elementor-widget elementor-widget-text-editor\" data-id=\"8ccf20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. In the BI field, we are a Premium Partner of <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\"><strong>Strategy<\/strong><\/a> and a partner of <a href=\"https:\/\/stackit.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>STACKIT,<\/strong><\/a> the European hyperscaler from the <strong><a href=\"https:\/\/gruppe.schwarz\/en\" target=\"_blank\" rel=\"noopener\">Schwarz Group.<\/a><\/strong> In the marketing field, we work with Inxmail, among others. The complete overview is on our partner page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678d385 elementor-widget elementor-widget-text-editor\" data-id=\"678d385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>AIC Group<\/strong> in general, please write to us using our <strong><a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\">contact form<\/a><\/strong>. We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9c011 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4e9c011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/the-company\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The AIC Group company<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-87bcf3e e-flex e-con-boxed e-con e-parent\" data-id=\"87bcf3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9819a29 elementor-widget elementor-widget-menu-anchor\" data-id=\"9819a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cea4c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cea4c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca5b1f2\" data-id=\"ca5b1f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e1087a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e1087a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5ec101d\" data-id=\"5ec101d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f71eed elementor-widget elementor-widget-heading\" data-id=\"0f71eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction to marketing automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719eb64 elementor-widget elementor-widget-n-accordion\" data-id=\"719eb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1190\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1190\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 1. What is marketing automation, and what strategic benefits does it offer to medium-sized and large companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1190\" class=\"elementor-element elementor-element-0ff57ae e-con-full e-flex e-con e-child\" data-id=\"0ff57ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1fce8 elementor-widget elementor-widget-text-editor\" data-id=\"7b1fce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation refers to the software-supported automation, control and optimisation of marketing and communication processes along the entire customer journey. This includes, among other things, building target groups, personalised communication, trigger campaigns, lead nurturing, content delivery, campaign control and reporting. <\/p><p>For companies, this results in a clear strategic benefit: marketing becomes more efficient, more measurable and more scalable. Recurring tasks run automatically, while teams gain more time for strategy, creative work and optimisation. <\/p><p>From the point of view of AIC Group in particular, marketing automation is more than a pure sending or campaign tool. With the Marketing Automation Studio (MAS), we offer a customer engagement platform (CEP) that connects data, target groups, content, workflows, cross-channel communication and analytics in one central platform. The result is not isolated individual measures, but consistent, data-driven marketing processes.  <\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p> \u2022 manual campaign processes that take a lot of time<br\/>\u2022 unconnected data sources from CRM, shop, ERP or service<br\/>\u2022 a lack of personalisation in email and existing-customer communication<br\/>\u2022 little transparency about conversion, customer behaviour and ROI<\/p><p>This applies to small and medium-sized businesses as well as large enterprises. Small teams benefit from reduced workload and improved structure, while larger organizations benefit from scalability, governance, and cross-channel orchestration. <\/p><p>More information on marketing automation:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01dc7d3 elementor-align-left elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"01dc7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1191\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1191\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 2. WHY is personalized and data-driven marketing becoming a key competitive advantage for businesses? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1191\" class=\"elementor-element elementor-element-411235e e-con-full e-flex e-con e-child\" data-id=\"411235e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-274fe9a elementor-widget elementor-widget-text-editor\" data-id=\"274fe9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers today expect relevant content, suitable offers and communication that fits their current situation. General mass communication, by contrast, causes high wastage, declining relevance and inefficient marketing budgets. <\/p><p>Data-driven marketing creates the basis for systematically analysing customer behaviour, interests, purchase patterns and response signals. This is exactly where AIC Group comes in with the MAS: with one central data base, dynamic target groups and automated workflows, content and offers can be delivered far more precisely. <\/p><p><strong>These include, for example:<\/strong><\/p><p> \u2022 personalised product recommendations for existing customers<br\/>\u2022 reactivation of inactive contacts<br\/>\u2022 individual offer communication based on click or purchase behaviour<br\/>\u2022 communication geared to the Next Best Offer<br\/>\u2022 cross-selling and upselling campaigns based on real customer data<\/p><p>Companies that deliver relevant communication at the right moment are perceived in the long term as more helpful and more customer-oriented. <\/p><p>AIC brings to this the experience of more than 25 years of data-driven marketing, business intelligence and marketing automation. This expertise helps in particular to develop from data not just reports, but communication logic that actually works. <\/p><p>More information on personalisation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1192\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1192\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 3. How does marketing automation improve the entire customer journey\u2014from the initial contact to long-term customer loyalty? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1192\" class=\"elementor-element elementor-element-e41c062 e-con-full e-flex e-con e-child\" data-id=\"e41c062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d09f9 elementor-widget elementor-widget-text-editor\" data-id=\"a0d09f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The customer journey covers all touchpoints between company and customer \u2013 from first interest through the purchase to service, loyalty building and repeat purchase. Marketing automation ensures that these touchpoints are not isolated, but systematically connected with one another. <\/p><p>With the <strong>MAS<\/strong> from AIC Group, customer journeys can be orchestrated in an automated, multi-step and cross-channel way. As a result, customers do not receive just any message, but the communication that fits in each case \u2013 depending on behaviour, attributes, events and timing. <\/p><p><strong>Typical use cases are, for example:<\/strong><\/p><p> \u2022 welcome journeys after sign-up<br\/>\u2022 abandoned-basket campaigns<br\/>\u2022 birthday campaigns<br\/>\u2022 lead nurturing after a download or contact enquiry<br\/>\u2022 reactivation in the event of inactivity<br\/>\u2022 after-sales journeys for repeat purchases, accessories or service offers<\/p><p><strong>A simple example:<\/strong><br\/>A customer registers in the shop, then visits a product category several times, but does not buy yet. Instead of general newsletter communication, the system can automatically trigger first a suitable topic prompt, then a specific offer and later \u2013 if there is no response \u2013 a reminder or incentive campaign. <\/p><p>This creates consistent customer experiences across email, push, webhooks and further touchpoints. That improves not only conversion, but also perceived relevance and with it customer loyalty. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1008688 elementor-widget elementor-widget-image\" data-id=\"1008688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-automatisierung-customer-journey-personalisierung.png\" class=\"attachment-full size-full wp-image-16435\" alt=\"Infografik zur AIC-Automatisierung: individuelle Customer Journey mit personalisierten Impulsen, Angeboten und Reminder-Kampagnen statt Massenkommunikation\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-automatisierung-customer-journey-personalisierung.png 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-automatisierung-customer-journey-personalisierung-300x169.png 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-automatisierung-customer-journey-personalisierung-1024x576.png 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-automatisierung-customer-journey-personalisierung-768x432.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d539406 elementor-widget elementor-widget-text-editor\" data-id=\"d539406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1193\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1193\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 4. What is a Customer Engagement Platform (CEP), and why is it replacing standalone marketing tools? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1193\" class=\"elementor-element elementor-element-e51943a e-con-full e-flex e-con e-child\" data-id=\"e51943a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d36c7 elementor-widget elementor-widget-text-editor\" data-id=\"f3d36c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A customer engagement platform (CEP) is a central platform for data-driven, automated and personalised customer communication. It connects customer data, target groups, campaign logic, content, delivery channels and analyses in one coherent system.<\/p><p>This is exactly how the Marketing Automation Studio (MAS) from AIC Group is positioned: as a customer engagement platform that supports companies in implementing cross-channel, automated and AI-supported campaigns.<\/p><p>The big advantage over isolated individual solutions lies in working end to end. Instead of separate tools for email, target groups, analyses, content and trigger logic, the company works on one shared basis.<\/p><p>Typical disadvantages of isolated tools are, for example:<\/p><p>\u2022 data silos between marketing, sales and service<br \/>\u2022 duplicate data maintenance<br \/>\u2022 media breaks in processes<br \/>\u2022 inconsistent customer communication<br \/>\u2022 limited measurability<br \/>\u2022 a high level of coordination effort between teams and systems<\/p><p><strong>With a CEP, these breaks can be reduced. For this purpose, the MAS consists of five modules: <\/strong><\/p><p><strong>\u2022 Customer Data Platform (CDP)<\/strong><br \/><strong>\u2022 Marketing Automation \u2013 Campaigns<\/strong><br \/><strong>\u2022 Marketing Automation \u2013 Automation Workflow<\/strong><br \/><strong>\u2022 Content Creation Suite (CCS)<\/strong><br \/><strong>\u2022 Customer Insights Suite (CIS)<\/strong><\/p><p><strong>Their interplay gives rise to:<\/strong><\/p><p><strong>\u2022 Customer Audiences<\/strong><br \/><strong>\u2022 Cross-Channel<\/strong><br \/><strong>\u2022 Personalisation<\/strong><br \/><strong>\u2022 Customer Analytics<\/strong><\/p><p>The result is end-to-end, personalised and scalable customer communication for mid-sized companies, enterprise companies and growing organisations.<\/p><p>More information on customer engagement platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1194\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1194\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 5. What is the difference between CRM systems and marketing automation platforms in practical business use? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1194\" class=\"elementor-element elementor-element-675caa7 e-con-full e-flex e-con e-child\" data-id=\"675caa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8855122 elementor-widget elementor-widget-text-editor\" data-id=\"8855122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A CRM system serves primarily to manage customer data, contacts, sales information and customer histories. It mainly supports sales and service processes. <\/p><p>A marketing automation platform goes considerably further: it actively uses data to form target groups dynamically, control customer journeys, personalise content and deliver campaigns automatically across different channels.<\/p><p><strong>In practical use, this means:<\/strong><\/p><p> \u2022 The CRM documents and manages.<br> \u2022 Marketing automation activates and orchestrates.<\/p><p>The great potential lies precisely in the interplay. With the MAS, AIC Group integrates relevant data sources specifically into one central marketing logic. This allows CRM data, behavioural data, purchase data and event data to be used together to trigger relevant communication.  <\/p><p><strong>These include, for example:<\/strong><\/p><p> \u2022 automated follow-ups after sales events<br\/>\u2022 targeted existing-customer communication<br\/>\u2022 segmentation by behaviour and attributes<br\/>\u2022 campaigns for prospects, leads and existing customers<br\/>\u2022 closed-loop processes between marketing response and evaluation of results<\/p><p>So companies do not have to choose between CRM and marketing automation. What matters is an architecture in which both systems play to their respective strengths. This is exactly what AIC develops tailored solutions and integration scenarios for.  <\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1195\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1195\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 6. What measurable competitive advantages does data-driven and automated marketing provide? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1195\" class=\"elementor-element elementor-element-f9c7296 e-con-full e-flex e-con e-child\" data-id=\"f9c7296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f92e06 elementor-widget elementor-widget-text-editor\" data-id=\"8f92e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data-driven and automated marketing delivers measurable benefits across multiple areas: efficiency, relevance, revenue, transparency, and scalability.<\/p><p><strong>Typical effects include, for example:<\/strong><\/p><p> \u2022 higher open and click-through rates<br\/>\u2022 higher conversion rates<br\/>\u2022 lower wastage<br\/>\u2022 reduced manual effort in marketing<br\/>\u2022 faster campaign rollout<br\/>\u2022 better prioritization of target groups and measures<br\/>\u2022 st\u00e4rkere Kundenbindung<br\/>\u2022 transparenteres Reporting bis hin zum Marketing-ROI<\/p><p><strong>A simple ROI example:<\/strong><\/p><p>A company invests 10,000 euros in an automated campaign targeting existing customers. Improved segmentation, trigger logic, and personalized offers generate an additional 35,000 euros in contribution margin. The net profit after deducting the investment is 25,000 euros. This corresponds to an ROI of 250 percent.   <\/p><p>The AIC Group helps companies not only identify such opportunities in theory but also implement them in practice\u2014from the data foundation and campaign logic to performance analysis.<\/p><p>Based on our project experience with companies in retail, banking, insurance, and other industries, we know that competitive advantages arise above all when technology, data, and use cases work together seamlessly.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1196\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1196\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 7. How does marketing automation demonstrably increase revenue, efficiency, and marketing productivity? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1196\" class=\"elementor-element elementor-element-e671fe9 e-con-full e-flex e-con e-child\" data-id=\"e671fe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a052e16 elementor-widget elementor-widget-text-editor\" data-id=\"a052e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation boosts revenue because customers receive more relevant content and offers\u2014precisely when they are most likely to make a purchase. At the same time, it increases efficiency by automating repetitive tasks and standardizing processes. <\/p><p><strong>In the AIC Group&#8217;s MAS, several components work together to achieve this:<\/strong><\/p><p> \u2022 central database<br\/>\u2022 dynamic target groups<br\/>\u2022 automated workflows<br\/>\u2022 personalized content<br\/>\u2022 cross-platform distribution<br\/>\u2022 Analytics and Optimization<\/p><p><strong>Typical revenue drivers include, for example:<\/strong><\/p><p> \u2022 Shopping Cart Abandonment Rates<br\/>\u2022 Rebuy campaigns<br\/>\u2022 Cross-selling after purchase<br\/>\u2022 Upselling to Existing Customers<br\/>\u2022 Reactivating dormant customers<br\/>\u2022 personalized recommendations based on behavioral and purchase data<\/p><p><strong>Typical ways to improve efficiency include, for example:<\/strong><\/p><p> \u2022 Automated selections instead of manual list maintenance<br\/>\u2022 Standardized templates instead of custom production<br\/>\u2022 Triggers instead of manual scheduling<br\/>\u2022 Consolidated reporting instead of data collection from individual systems<\/p><p>This leads to a noticeable increase in marketing productivity: teams are able to run more campaigns that are of higher quality and have a lower error rate. For companies with ambitious growth goals in particular, this is an important step toward scalable marketing. <\/p><p>More information on Content Creation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1197\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1197\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 8. How does marketing automation support small teams in small and medium-sized businesses despite limited time and staff resources? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1197\" class=\"elementor-element elementor-element-ad0ad4f e-con-full e-flex e-con e-child\" data-id=\"ad0ad4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c415a8 elementor-widget elementor-widget-text-editor\" data-id=\"3c415a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Small marketing teams, in particular, are often under a lot of pressure: they have many tasks, little time, and limited resources, yet they\u2019re expected to communicate in a professional, personalized, and measurable way.<\/p><p>Marketing automation is particularly helpful in this regard because it automates routine tasks and streamlines processes. The AIC Group has deliberately designed MAS so that companies can work effectively even with small teams\u2014without having to compromise on enterprise-level functionality, scalability, or personalization. <\/p><p><strong>Typical examples of relief include:<\/strong><\/p><p> \u2022 automated welcome and information kiosks<br\/>\u2022 predefined audience logic<br\/>\u2022 Reusable content blocks and templates<br\/>\u2022 Triggered campaigns instead of manual individual actions<br\/>\u2022 Centralized campaign management and reporting<\/p><p><strong>A typical case involving a small or medium-sized business:<\/strong><\/p><p>A company with a small marketing team wants to welcome new customers, re-engage existing customers, and send out seasonal campaigns. Without automation, this would require manual selection, content customization, and scheduling. With MAS, these processes can be set up once and then run largely automatically.  <\/p><p>This enables even smaller teams to achieve professional, data-driven customer communication. At the same time, the system remains flexible enough to accommodate additional channels, use cases, or AI-powered decision-making logic in the future. <\/p><p>More information on Customer Audiences: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1198\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1198\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 9. At what point does marketing automation become worthwhile for small and medium-sized, growing, and large companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1198\" class=\"elementor-element elementor-element-18488a3 e-con-full e-flex e-con e-child\" data-id=\"18488a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb0aaa elementor-widget elementor-widget-text-editor\" data-id=\"1cb0aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation usually pays off sooner than many companies realize. It\u2019s not just for companies with million-dollar budgets or massive marketing departments\u2014it\u2019s already beneficial when communication is ongoing, multiple target groups are being served, or data from various sources is being consolidated. <\/p><p><strong>Typical signs include, for example:<\/strong><\/p><p> \u2022 increasing manual effort in campaign implementation<br\/>\u2022 many recurring communication opportunities<br\/>\u2022 different target groups with varying needs<br\/>\u2022 lack of personalization<br\/>\u2022 complex data landscapes<br\/>\u2022 Lack of transparency regarding impact and ROI<br\/>\u2022 wachsende Anforderungen an Skalierbarkeit und Geschwindigkeit<\/p><p>Marketing automation is particularly beneficial for small and medium-sized businesses that want to achieve greater impact with lean teams.<\/p><p>For enterprise-level companies, the focus is often on orchestrating complex data, channel, and process landscapes. For smaller businesses, even a clearly defined starting point\u2014such as trigger campaigns or communications with existing customers\u2014can have a significant impact. <\/p><p>The AIC Group takes a pragmatic approach here: rather than starting with an unnecessarily complex setup, we begin with practical use cases and a robust target architecture. Where the portfolio only partially covers a given area, we work together to develop suitable solutions and integration paths. <\/p><p>More information on Marketing Automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1199\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1199\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 10. IS the Marketing Automation Studio (MAS) also suitable for agencies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1199\" class=\"elementor-element elementor-element-1d51cd1 e-con-full e-flex e-con e-child\" data-id=\"1d51cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-578fd21 elementor-widget elementor-widget-text-editor\" data-id=\"578fd21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. Agencies are among the target groups for which we develop the MAS. The platform is multi-tenant: an agency looks after several clients in environments that are cleanly separated from one another. Roles and permissions define who may work in which tenant.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-11910\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-11910\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 11. WHICH typical marketing problems can be solved for the long term through automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-11910\" class=\"elementor-element elementor-element-30f7515 e-con-full e-flex e-con e-child\" data-id=\"30f7515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a01fd69 elementor-widget elementor-widget-text-editor\" data-id=\"a01fd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation primarily addresses issues caused by manual processes, media disconnects, data silos, and a lack of relevance in communication.<\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p> \u2022 uncoordinated individual campaigns<br\/>\u2022 Inconsistent messaging across different channels<br\/>\u2022 time-consuming target audience selection<br\/>\u2022 missing trigger logic<br\/>\u2022 insufficient personalization<br\/>\u2022 Lack of transparency regarding campaign success<br\/>\u2022 hohe Fehleranf\u00e4lligkeit in wiederkehrenden Prozessen<br\/>\u2022 zu geringer Output trotz hohem Teamaufwand<\/p><p>The <strong>AIC<\/strong> <strong>Group&#8217;s <\/strong> <strong>MAS<\/strong> allows these issues to be addressed systematically by consolidating data, target audiences, workflows, content, and analytics into a single platform.<\/p><p><strong>A typical example:<\/strong><\/p><p>A retailer sends the same newsletter to all contacts. The result: high wastage, declining relevance, and low conversion rates. Instead, automated segmentation and trigger logic allows different target groups to be addressed separately\u2014such as cart abandoners, active buyers, dormant existing customers, or high-value customer segments.  <\/p><p>That reduces operational friction, improves the customer experience and increases the effectiveness of marketing for the long term.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-11911\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-11911\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 12. WHICH areas of a company benefit most from marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-11911\" class=\"elementor-element elementor-element-5551cb1 e-con-full e-flex e-con e-child\" data-id=\"5551cb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5bba1 elementor-widget elementor-widget-text-editor\" data-id=\"9b5bba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation delivers its greatest benefit not only in marketing, but wherever customer data, communication and response processes work together.<\/p><p><strong>Those that benefit most:<\/strong><\/p><p> \u2022 Marketing, through more efficient campaigns, personalisation and better measurability<br\/>\u2022 Sales, through better prepared leads, more context on customer behaviour and coordinated processes<br\/>\u2022 Customer service, through more relevant service communication and a better view of interactions<br\/>\u2022 Management, through more transparent reporting, a better basis for decisions and greater predictability<br\/>\u2022 E-commerce and CRM teams, through closer integration of data, campaigns and conversion goals<\/p><p>That is why AIC Group does not think of marketing automation in isolation, but as part of a company-wide customer engagement strategy. This is also reflected in our closed-loop understanding: Data \u2192 Insights \u2192 Activation \u2192 Feedback. <\/p><p>In more complex organisations in particular, this is a significant added value. Departments no longer work with separate sets of data, but with a shared logic for target groups, communication and evaluation. <\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-11912\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-11912\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 13. WHY is marketing automation a central building block of digital transformation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-11912\" class=\"elementor-element elementor-element-d28433c e-con-full e-flex e-con e-child\" data-id=\"d28433c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8663cf elementor-widget elementor-widget-text-editor\" data-id=\"c8663cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital transformation does not just mean digitising analogue processes. Above all, it means reorganising business and communication processes so that they are data-based, scalable and customer-oriented. <\/p><p>Marketing automation is a central building block for this because it connects data, technology and operational implementation. It puts companies in a position to respond more quickly to market changes, customer needs and new requirements <\/p><p>The <strong>MAS<\/strong> from <strong>AIC Group<\/strong> supports this change with a modular, scalable platform logic. Companies can build up functions step by step, for example: <\/p><p> \u2022 central customer data management<br\/>\u2022 dynamic audience building<br\/>\u2022 automated customer journeys<br\/>\u2022 personalised content delivery<br\/>\u2022 cross-channel communication<br\/>\u2022 performance analyses and AI-supported decision support<\/p><p>This is just as relevant for mid-sized companies as it is for enterprise companies. While mid-sized companies gain efficiency and professionalisation above all, larger organisations also benefit from standardisation, governance and scalable orchestration. <\/p><p>Last but not least, the experience from more than 25 years of AIC Group shows: digital transformation works particularly well when technology is not introduced in isolation, but as part of a viable data, process and communication strategy.<\/p><p>More information on customer engagement platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is marketing automation, and what strategic benefits does it offer to medium-sized and large companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation refers to the software-supported automation, control and optimisation of marketing and communication processes along the entire customer journey. This includes, among other things, building target groups, personalised communication, trigger campaigns, lead nurturing, content delivery, campaign control and reporting. For companies, this results in a clear strategic benefit: marketing becomes more efficient, more measurable and more scalable. Recurring tasks run automatically, while teams gain more time for strategy, creative work and optimisation. From the point of view of AIC Group in particular, marketing automation is more than a pure sending or campaign tool. With the Marketing Automation Studio (MAS), we offer a customer engagement platform (CEP) that connects data, target groups, content, workflows, cross-channel communication and analytics in one central platform. The result is not isolated individual measures, but consistent, data-driven marketing processes.  Typical challenges are, for example: \\u2022 manual campaign processes that take a lot of time\\u2022 unconnected data sources from CRM, shop, ERP or service\\u2022 a lack of personalisation in email and existing-customer communication\\u2022 little transparency about conversion, customer behaviour and ROIThis applies to small and medium-sized businesses as well as large enterprises. Small teams benefit from reduced workload and improved structure, while larger organizations benefit from scalability, governance, and cross-channel orchestration. More information on marketing automation:\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tMarketing Automation Studio\"}},{\"@type\":\"Question\",\"name\":\"2. WHY is personalized and data-driven marketing becoming a key competitive advantage for businesses?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Customers today expect relevant content, suitable offers and communication that fits their current situation. General mass communication, by contrast, causes high wastage, declining relevance and inefficient marketing budgets. Data-driven marketing creates the basis for systematically analysing customer behaviour, interests, purchase patterns and response signals. This is exactly where AIC Group comes in with the MAS: with one central data base, dynamic target groups and automated workflows, content and offers can be delivered far more precisely. These include, for example: \\u2022 personalised product recommendations for existing customers\\u2022 reactivation of inactive contacts\\u2022 individual offer communication based on click or purchase behaviour\\u2022 communication geared to the Next Best Offer\\u2022 cross-selling and upselling campaigns based on real customer dataCompanies that deliver relevant communication at the right moment are perceived in the long term as more helpful and more customer-oriented. AIC brings to this the experience of more than 25 years of data-driven marketing, business intelligence and marketing automation. This expertise helps in particular to develop from data not just reports, but communication logic that actually works. More information on personalisation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#personalisierung\"}},{\"@type\":\"Question\",\"name\":\"3. How does marketing automation improve the entire customer journey\\u2014from the initial contact to long-term customer loyalty?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The customer journey covers all touchpoints between company and customer \\u2013 from first interest through the purchase to service, loyalty building and repeat purchase. Marketing automation ensures that these touchpoints are not isolated, but systematically connected with one another. With the MAS from AIC Group, customer journeys can be orchestrated in an automated, multi-step and cross-channel way. As a result, customers do not receive just any message, but the communication that fits in each case \\u2013 depending on behaviour, attributes, events and timing. Typical use cases are, for example: \\u2022 welcome journeys after sign-up\\u2022 abandoned-basket campaigns\\u2022 birthday campaigns\\u2022 lead nurturing after a download or contact enquiry\\u2022 reactivation in the event of inactivity\\u2022 after-sales journeys for repeat purchases, accessories or service offersA simple example:A customer registers in the shop, then visits a product category several times, but does not buy yet. Instead of general newsletter communication, the system can automatically trigger first a suitable topic prompt, then a specific offer and later \\u2013 if there is no response \\u2013 a reminder or incentive campaign. This creates consistent customer experiences across email, push, webhooks and further touchpoints. That improves not only conversion, but also perceived relevance and with it customer loyalty. \\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tMore information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"4. What is a Customer Engagement Platform (CEP), and why is it replacing standalone marketing tools?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A customer engagement platform (CEP) is a central platform for data-driven, automated and personalised customer communication. It connects customer data, target groups, campaign logic, content, delivery channels and analyses in one coherent system.This is exactly how the Marketing Automation Studio (MAS) from AIC Group is positioned: as a customer engagement platform that supports companies in implementing cross-channel, automated and AI-supported campaigns.The big advantage over isolated individual solutions lies in working end to end. Instead of separate tools for email, target groups, analyses, content and trigger logic, the company works on one shared basis.Typical disadvantages of isolated tools are, for example:\\u2022 data silos between marketing, sales and service\\u2022 duplicate data maintenance\\u2022 media breaks in processes\\u2022 inconsistent customer communication\\u2022 limited measurability\\u2022 a high level of coordination effort between teams and systemsWith a CEP, these breaks can be reduced. For this purpose, the MAS consists of five modules: \\u2022 Customer Data Platform (CDP)\\u2022 Marketing Automation \\u2013 Campaigns\\u2022 Marketing Automation \\u2013 Automation Workflow\\u2022 Content Creation Suite (CCS)\\u2022 Customer Insights Suite (CIS)Their interplay gives rise to:\\u2022 Customer Audiences\\u2022 Cross-Channel\\u2022 Personalisation\\u2022 Customer AnalyticsThe result is end-to-end, personalised and scalable customer communication for mid-sized companies, enterprise companies and growing organisations.More information on customer engagement platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"5. What is the difference between CRM systems and marketing automation platforms in practical business use?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A CRM system serves primarily to manage customer data, contacts, sales information and customer histories. It mainly supports sales and service processes. A marketing automation platform goes considerably further: it actively uses data to form target groups dynamically, control customer journeys, personalise content and deliver campaigns automatically across different channels.In practical use, this means: \\u2022 The CRM documents and manages. \\u2022 Marketing automation activates and orchestrates.The great potential lies precisely in the interplay. With the MAS, AIC Group integrates relevant data sources specifically into one central marketing logic. This allows CRM data, behavioural data, purchase data and event data to be used together to trigger relevant communication.  These include, for example: \\u2022 automated follow-ups after sales events\\u2022 targeted existing-customer communication\\u2022 segmentation by behaviour and attributes\\u2022 campaigns for prospects, leads and existing customers\\u2022 closed-loop processes between marketing response and evaluation of resultsSo companies do not have to choose between CRM and marketing automation. What matters is an architecture in which both systems play to their respective strengths. This is exactly what AIC develops tailored solutions and integration scenarios for.  More information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"6. What measurable competitive advantages does data-driven and automated marketing provide?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data-driven and automated marketing delivers measurable benefits across multiple areas: efficiency, relevance, revenue, transparency, and scalability.Typical effects include, for example: \\u2022 higher open and click-through rates\\u2022 higher conversion rates\\u2022 lower wastage\\u2022 reduced manual effort in marketing\\u2022 faster campaign rollout\\u2022 better prioritization of target groups and measures\\u2022 st\\u00e4rkere Kundenbindung\\u2022 transparenteres Reporting bis hin zum Marketing-ROIA simple ROI example:A company invests 10,000 euros in an automated campaign targeting existing customers. Improved segmentation, trigger logic, and personalized offers generate an additional 35,000 euros in contribution margin. The net profit after deducting the investment is 25,000 euros. This corresponds to an ROI of 250 percent.   The AIC Group helps companies not only identify such opportunities in theory but also implement them in practice\\u2014from the data foundation and campaign logic to performance analysis.Based on our project experience with companies in retail, banking, insurance, and other industries, we know that competitive advantages arise above all when technology, data, and use cases work together seamlessly.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"7. How does marketing automation demonstrably increase revenue, efficiency, and marketing productivity?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation boosts revenue because customers receive more relevant content and offers\\u2014precisely when they are most likely to make a purchase. At the same time, it increases efficiency by automating repetitive tasks and standardizing processes. In the AIC Group&#8217;s MAS, several components work together to achieve this: \\u2022 central database\\u2022 dynamic target groups\\u2022 automated workflows\\u2022 personalized content\\u2022 cross-platform distribution\\u2022 Analytics and OptimizationTypical revenue drivers include, for example: \\u2022 Shopping Cart Abandonment Rates\\u2022 Rebuy campaigns\\u2022 Cross-selling after purchase\\u2022 Upselling to Existing Customers\\u2022 Reactivating dormant customers\\u2022 personalized recommendations based on behavioral and purchase dataTypical ways to improve efficiency include, for example: \\u2022 Automated selections instead of manual list maintenance\\u2022 Standardized templates instead of custom production\\u2022 Triggers instead of manual scheduling\\u2022 Consolidated reporting instead of data collection from individual systemsThis leads to a noticeable increase in marketing productivity: teams are able to run more campaigns that are of higher quality and have a lower error rate. For companies with ambitious growth goals in particular, this is an important step toward scalable marketing. More information on Content Creation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#content-creation\"}},{\"@type\":\"Question\",\"name\":\"8. How does marketing automation support small teams in small and medium-sized businesses despite limited time and staff resources?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Small marketing teams, in particular, are often under a lot of pressure: they have many tasks, little time, and limited resources, yet they\\u2019re expected to communicate in a professional, personalized, and measurable way.Marketing automation is particularly helpful in this regard because it automates routine tasks and streamlines processes. The AIC Group has deliberately designed MAS so that companies can work effectively even with small teams\\u2014without having to compromise on enterprise-level functionality, scalability, or personalization. Typical examples of relief include: \\u2022 automated welcome and information kiosks\\u2022 predefined audience logic\\u2022 Reusable content blocks and templates\\u2022 Triggered campaigns instead of manual individual actions\\u2022 Centralized campaign management and reportingA typical case involving a small or medium-sized business:A company with a small marketing team wants to welcome new customers, re-engage existing customers, and send out seasonal campaigns. Without automation, this would require manual selection, content customization, and scheduling. With MAS, these processes can be set up once and then run largely automatically.  This enables even smaller teams to achieve professional, data-driven customer communication. At the same time, the system remains flexible enough to accommodate additional channels, use cases, or AI-powered decision-making logic in the future. More information on Customer Audiences: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-audiences\"}},{\"@type\":\"Question\",\"name\":\"9. At what point does marketing automation become worthwhile for small and medium-sized, growing, and large companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation usually pays off sooner than many companies realize. It\\u2019s not just for companies with million-dollar budgets or massive marketing departments\\u2014it\\u2019s already beneficial when communication is ongoing, multiple target groups are being served, or data from various sources is being consolidated. Typical signs include, for example: \\u2022 increasing manual effort in campaign implementation\\u2022 many recurring communication opportunities\\u2022 different target groups with varying needs\\u2022 lack of personalization\\u2022 complex data landscapes\\u2022 Lack of transparency regarding impact and ROI\\u2022 wachsende Anforderungen an Skalierbarkeit und GeschwindigkeitMarketing automation is particularly beneficial for small and medium-sized businesses that want to achieve greater impact with lean teams.For enterprise-level companies, the focus is often on orchestrating complex data, channel, and process landscapes. For smaller businesses, even a clearly defined starting point\\u2014such as trigger campaigns or communications with existing customers\\u2014can have a significant impact. The AIC Group takes a pragmatic approach here: rather than starting with an unnecessarily complex setup, we begin with practical use cases and a robust target architecture. Where the portfolio only partially covers a given area, we work together to develop suitable solutions and integration paths. More information on Marketing Automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"10. IS the Marketing Automation Studio (MAS) also suitable for agencies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Agencies are among the target groups for which we develop the MAS. The platform is multi-tenant: an agency looks after several clients in environments that are cleanly separated from one another. Roles and permissions define who may work in which tenant.\"}},{\"@type\":\"Question\",\"name\":\"11. WHICH typical marketing problems can be solved for the long term through automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation primarily addresses issues caused by manual processes, media disconnects, data silos, and a lack of relevance in communication.Typical challenges are, for example: \\u2022 uncoordinated individual campaigns\\u2022 Inconsistent messaging across different channels\\u2022 time-consuming target audience selection\\u2022 missing trigger logic\\u2022 insufficient personalization\\u2022 Lack of transparency regarding campaign success\\u2022 hohe Fehleranf\\u00e4lligkeit in wiederkehrenden Prozessen\\u2022 zu geringer Output trotz hohem TeamaufwandThe AIC Group&#8217;s  MAS allows these issues to be addressed systematically by consolidating data, target audiences, workflows, content, and analytics into a single platform.A typical example:A retailer sends the same newsletter to all contacts. The result: high wastage, declining relevance, and low conversion rates. Instead, automated segmentation and trigger logic allows different target groups to be addressed separately\\u2014such as cart abandoners, active buyers, dormant existing customers, or high-value customer segments.  That reduces operational friction, improves the customer experience and increases the effectiveness of marketing for the long term.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"12. WHICH areas of a company benefit most from marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation delivers its greatest benefit not only in marketing, but wherever customer data, communication and response processes work together.Those that benefit most: \\u2022 Marketing, through more efficient campaigns, personalisation and better measurability\\u2022 Sales, through better prepared leads, more context on customer behaviour and coordinated processes\\u2022 Customer service, through more relevant service communication and a better view of interactions\\u2022 Management, through more transparent reporting, a better basis for decisions and greater predictability\\u2022 E-commerce and CRM teams, through closer integration of data, campaigns and conversion goalsThat is why AIC Group does not think of marketing automation in isolation, but as part of a company-wide customer engagement strategy. This is also reflected in our closed-loop understanding: Data \\u2192 Insights \\u2192 Activation \\u2192 Feedback. In more complex organisations in particular, this is a significant added value. Departments no longer work with separate sets of data, but with a shared logic for target groups, communication and evaluation. More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"13. WHY is marketing automation a central building block of digital transformation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Digital transformation does not just mean digitising analogue processes. Above all, it means reorganising business and communication processes so that they are data-based, scalable and customer-oriented. Marketing automation is a central building block for this because it connects data, technology and operational implementation. It puts companies in a position to respond more quickly to market changes, customer needs and new requirements The MAS from AIC Group supports this change with a modular, scalable platform logic. Companies can build up functions step by step, for example:  \\u2022 central customer data management\\u2022 dynamic audience building\\u2022 automated customer journeys\\u2022 personalised content delivery\\u2022 cross-channel communication\\u2022 performance analyses and AI-supported decision supportThis is just as relevant for mid-sized companies as it is for enterprise companies. While mid-sized companies gain efficiency and professionalisation above all, larger organisations also benefit from standardisation, governance and scalable orchestration. Last but not least, the experience from more than 25 years of AIC Group shows: digital transformation works particularly well when technology is not introduced in isolation, but as part of a viable data, process and communication strategy.More information on customer engagement platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6226a elementor-widget elementor-widget-text-editor\" data-id=\"ed6226a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about the <strong>introduction to marketing automation<\/strong>, please write to us using our <strong><a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\">contact form<\/a><\/strong> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9df85f elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c9df85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio \/ MAS)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6fbb080 e-flex e-con-boxed e-con e-parent\" data-id=\"6fbb080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca468ef elementor-widget elementor-widget-menu-anchor\" data-id=\"ca468ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02b9512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02b9512\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64e8e51\" data-id=\"64e8e51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b673e95 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b673e95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd35c58\" data-id=\"bd35c58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5289155 elementor-widget elementor-widget-heading\" data-id=\"5289155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data integration &amp; Customer Data Platform (CDP)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b3a2e elementor-widget elementor-widget-n-accordion\" data-id=\"d7b3a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2260\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2260\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 14. WHAT is a Customer Data Platform (CDP) and what role does it play in the Marketing Automation Studio (MAS)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2260\" class=\"elementor-element elementor-element-470ae89 e-con-full e-flex e-con e-child\" data-id=\"470ae89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04ed2eb elementor-widget elementor-widget-text-editor\" data-id=\"04ed2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Customer Data Platform (CDP) is the central data base for modern, data-driven marketing. It collects, unifies and structures customer data from different sources and makes it available for use in marketing, sales and analysis. <\/p><p>In the Marketing Automation Studio (MAS) from AIC Group, the CDP forms the foundation for all other functions. Without a consistent data base, neither precise target groups nor personalised campaigns or automated customer journeys are possible. <\/p><p><strong>The CDP in the MAS integrates, for example, data from:<\/strong><\/p><p> \u2022 CRM systems<br\/>\u2022 online shops<br\/>\u2022 ERP systems<br\/>\u2022 web tracking and app usage<br\/>\u2022 campaign responses (email, clicks, conversions)<\/p><p>This data is merged into a unified customer profile. The result is a complete picture of customer behaviour \u2013 across all touchpoints. <\/p><p><strong>Typical advantages:<\/strong><\/p><p> \u2022 360\u00b0 customer view<br\/>\u2022 consistent data for all departments<br\/>\u2022 basis for segmentation and personalisation<br\/>\u2022 better basis for decisions on marketing measures<\/p><p>Here AIC Group contributes its experience from more than 25 years of data integration, business intelligence and marketing automation. What matters most is not just collecting data, but making it usable in a structured way for specific marketing applications. <\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2261\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2261\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 15. WHY is consolidated customer data the basis for successful marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2261\" class=\"elementor-element elementor-element-6bea2d4 e-con-full e-flex e-con e-child\" data-id=\"6bea2d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0318488 elementor-widget elementor-widget-text-editor\" data-id=\"0318488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Successful marketing is based on relevance \u2013 and relevance only arises when companies really understand their customers. Isolated data sources prevent exactly that.<\/p><p><strong>Consolidated customer data makes possible:<\/strong><\/p><p>\u2022 a unified view of the customer<br \/>\u2022 the linking of behaviour, purchase history and interests<br \/>\u2022 well-founded decisions instead of gut feeling<\/p><p><strong>Typical problems without data consolidation:<\/strong><\/p><p>\u2022 contradictory customer data in different systems<br \/>\u2022 duplicate or incorrect data records<br \/>\u2022 imprecise targeting<br \/>\u2022 a lack of personalisation<br \/>\u2022 inefficient campaigns<\/p><p>With the MAS from AIC Group, data is brought together centrally and activated for marketing processes. This produces precise target groups and automated campaigns that are based on real behaviour.<\/p><p><strong>Example:<\/strong><\/p><p>A customer regularly buys certain product categories in the shop, but still receives generic newsletters. With consolidated data, a personalised product recommendation can be delivered in a targeted way instead.<\/p><p><strong>The result:<\/strong><\/p><p>\u2022 higher conversion rates<br \/>\u2022 stronger customer loyalty<br \/>\u2022 more efficient marketing budgets<\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2262\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2262\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 16. WHICH data sources can be integrated into a CDP? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2262\" class=\"elementor-element elementor-element-3cfa506 e-con-full e-flex e-con e-child\" data-id=\"3cfa506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f8393 elementor-widget elementor-widget-text-editor\" data-id=\"76f8393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A modern CDP such as the one in the MAS is designed to integrate a wide variety of data sources and link them with one another.<\/p><p><strong>These include, for example:<\/strong><\/p><p> \u2022 CRM data (contacts, leads, customer history)<br\/>\u2022 transaction data from shop systems<br\/>\u2022 ERP data (orders, invoices, products)<br\/>\u2022 web tracking data (visits, clicks, time on site)<br\/>\u2022 mobile app data<br\/>\u2022 email interactions (opens, clicks)<br\/>\u2022 service and support data<br\/>\u2022 external data sources (e.g. scoring, third-party providers)<\/p><p><strong>Typical challenge:<\/strong><\/p><p>This data is often held in different systems, formats and structures. This is exactly where AIC Group comes in and develops suitable integration and data architectures. <\/p><p><strong>A typical use case:<\/strong><\/p><p>A customer clicks on a product in the newsletter and visits the website several times, but does not buy. These data points are brought together in the CDP and can automatically trigger a trigger campaign. <\/p><p>Even when companies have very individual system landscapes, AIC develops suitable solutions for integration \u2013 regardless of whether standard or complex enterprise systems are in use.<\/p><p>More information on data integration: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2263\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2263\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 17. HOW is a 360-degree customer profile created and what added value does it offer? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2263\" class=\"elementor-element elementor-element-6395274 e-con-full e-flex e-con e-child\" data-id=\"6395274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a84d20e elementor-widget elementor-widget-text-editor\" data-id=\"a84d20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>360-degree customer profile<\/strong> is created by bringing together all relevant data points of a customer in one central structure \u2013 across all systems and touchpoints.<\/p><p>In the <strong>MAS<\/strong>, different types of data are combined for this:<\/p><p> \u2022 master data (e.g. name, industry, location)<br\/>\u2022 behavioural data (website, app, clicks)<br\/>\u2022 transaction data (purchases, shopping baskets)<br\/>\u2022 communication data (email responses, campaigns)<br\/>\u2022 time-based events (last purchase, activity)<\/p><p><strong>The added value:<\/strong><\/p><p> \u2022 more precise audience building<br\/>\u2022 better personalisation<br\/>\u2022 targeted communication along the customer journey<br\/>\u2022 well-founded analysis of customer behaviour<\/p><p><strong>Typical use cases:<\/strong><\/p><p> \u2022 segmentation by purchase frequency (e.g. RFMR logic)<br\/>\u2022 identification of high-value customers<br\/>\u2022 reactivation of inactive customers<br\/>\u2022 individual offer logic<\/p><p><strong>A specific example:<\/strong><\/p><p>A customer buys rarely, but with a high basket value. Instead of treating them like a standard customer, you can address them in a targeted way with premium communication and exclusive offers. <\/p><p>AIC Group takes care not only of bringing the data together technically, but also of putting it to meaningful use in the marketing context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0b412 elementor-widget elementor-widget-image\" data-id=\"5c0b412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"603\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/kundenjourney-aic-automatisierung-hochwertkunden-infografik-Frage16.png\" class=\"attachment-full size-full wp-image-16443\" alt=\"Infografik zum Vergleich zwischen traditioneller Kommunikation und AIC-automatisierter Kundenjourney f\u00fcr Hochwertkunden.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/kundenjourney-aic-automatisierung-hochwertkunden-infografik-Frage16.png 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/kundenjourney-aic-automatisierung-hochwertkunden-infografik-Frage16-300x168.png 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/kundenjourney-aic-automatisierung-hochwertkunden-infografik-Frage16-1024x572.png 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/kundenjourney-aic-automatisierung-hochwertkunden-infografik-Frage16-768x429.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663835b elementor-widget elementor-widget-text-editor\" data-id=\"663835b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2264\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2264\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 18. HOW does a CDP improve segmentation and audience building? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2264\" class=\"elementor-element elementor-element-e4f0b0c e-con-full e-flex e-con e-child\" data-id=\"e4f0b0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14897d elementor-widget elementor-widget-text-editor\" data-id=\"c14897d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation is the key to relevant communication. A CDP makes it possible to define target groups no longer statically, but dynamically and on the basis of data. <\/p><p>In the <strong>MAS<\/strong>, audiences are built via Customer Audiences, based on:<\/p><p> \u2022 behaviour (e.g. clicks, purchases, page visits)<br\/>\u2022 attributes (e.g. industry, revenue, region)<br\/>\u2022 events (e.g. sign-up, purchase, inactivity)<\/p><p><strong>Typical segments:<\/strong><\/p><p> \u2022 customers who abandoned their basket<br\/>\u2022 frequent buyers vs. occasional buyers<br\/>\u2022 inactive customers<br\/>\u2022 prospects who have not yet bought<br\/>\u2022 existing customers with upselling potential<\/p><p><strong>Without a CDP:<\/strong><\/p><p>Segmentation is often static, manual and error-prone.<\/p><p><strong>With a CDP:<\/strong><\/p><p>Segmentation is automated, dynamic and continuously updated.<\/p><p><strong>An example:<\/strong><\/p><p>A customer moves automatically from the \u201cprospect\u201d segment to \u201cexisting customer\u201d as soon as a purchase is made. Different campaigns are then triggered automatically. <\/p><p><strong>This increases:<\/strong><\/p><p> \u2022 relevance of the communication<br\/>\u2022 efficiency of the campaigns<br\/>\u2022 conversion rates<\/p><p>More information on Customer Audiences: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2265\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2265\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 19. WHAT role do data quality and data maintenance play in the context of marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2265\" class=\"elementor-element elementor-element-75d8f40 e-con-full e-flex e-con e-child\" data-id=\"75d8f40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c21d7 elementor-widget elementor-widget-text-editor\" data-id=\"a0c21d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data quality is a critical success factor for marketing automation. Poor data leads directly to poor campaigns. <\/p><p><strong>Typical problems include, for example:<\/strong><\/p><p> \u2022 incomplete data records<br\/>\u2022 outdated information<br\/>\u2022 duplicates<br\/>\u2022 incorrect assignments<br\/>\u2022 inconsistent data formats<\/p><p><strong>The consequences:<\/strong><\/p><p> \u2022 the wrong target groups are addressed<br\/>\u2022 unsuitable content<br\/>\u2022 inefficient campaigns<br\/>\u2022 falling conversion<\/p><p><strong>AIC Group therefore attaches great importance to:<\/strong><\/p><p> \u2022 data cleansing and validation<br\/>\u2022 clear data structures<br\/>\u2022 defined data processes<br\/>\u2022 continuous quality assurance<\/p><p>In the <strong>MAS<\/strong>, data can be processed, enriched and updated automatically. This keeps the data base usable in the long term. <\/p><p><strong>A practical example:<\/strong><\/p><p>A customer is listed twice in the system. Without cleansing, they receive duplicate communication. A clean data structure prevents this.  <\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2266\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2266\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 20. HOW does the CDP support data-driven decisions in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2266\" class=\"elementor-element elementor-element-2835ba7 e-con-full e-flex e-con e-child\" data-id=\"2835ba7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd1841 elementor-widget elementor-widget-text-editor\" data-id=\"fdd1841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>CDP<\/strong> does not just deliver data \u2013 it makes insights possible that are relevant to decisions.<\/p><p>In combination with the analysis functions of the <strong>MAS<\/strong>, companies can:<\/p><p> \u2022 analyse customer behaviour<br\/>\u2022 assess campaign performance<br\/>\u2022 compare target groups<br\/>\u2022 identify trends<br\/>\u2022 derive forecasts<\/p><p><strong>Typical questions::<\/strong><\/p><p> \u2022 Which target group converts best?<br> \u2022 Which campaign delivers the highest ROI?<br> \u2022 Which customers are at risk of churning?<br> \u2022 Which products are often bought together?<\/p><p>Here AIC Group combines CDP, analytics and AI-supported decision logic (e.g. Next Best Offer).<\/p><p><strong>Example:<\/strong><\/p><p>A system recognises that customers often buy product B after product A. A cross-selling campaign is derived from this automatically. <\/p><p><strong>This makes marketing:<\/strong><\/p><p> \u2022 data-based instead of intuitive<br\/>\u2022 predictable instead of reactive<br\/>\u2022 scalable instead of manual<\/p><p>More information on Customer Insights: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2267\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2267\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 21. HOW is data protection (GDPR) taken into account in a Customer Data Platform? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2267\" class=\"elementor-element elementor-element-9cc1ff4 e-con-full e-flex e-con e-child\" data-id=\"9cc1ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc8fa6 elementor-widget elementor-widget-text-editor\" data-id=\"8bc8fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data protection is a central component of every data-driven marketing strategy \u2013 particularly in Europe.<\/p><p>A CDP must ensure that:<\/p><p> \u2022 personal data is processed in compliance with the law<br\/>\u2022 consents are documented<br\/>\u2022 data is only used for permitted purposes<br\/>\u2022 erasure and information obligations are met<\/p><p>In the <strong>MAS<\/strong> from AIC Group, data protection requirements are taken into account systematically, for example through:Im MAS der AIC Group werden Datenschutzanforderungen systematisch ber\u00fccksichtigt, beispielsweise durch:<\/p><p> \u2022 a clean consent logic<br\/>\u2022 transparent data storage<br\/>\u2022 controllable access rights<br\/>\u2022 traceable data processing<\/p><p><strong>Typical challenges:<\/strong><\/p><p> \u2022 different consent sources<br\/>\u2022 international data flows<br\/>\u2022 complex system landscapes<\/p><p>Here AIC provides support with experience from numerous projects and develops individual solutions that bring together technical requirements and the legal framework.<\/p><p><strong>Important note:<\/strong><\/p><p>The specific legal assessment is always carried out individually for each company and, where applicable, in coordination with data protection officers.<\/p><p>More information on the data platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2268\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2268\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 22. WHICH typical challenges arise when introducing a CDP? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2268\" class=\"elementor-element elementor-element-a31b024 e-con-full e-flex e-con e-child\" data-id=\"a31b024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2a2fa elementor-widget elementor-widget-text-editor\" data-id=\"4f2a2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Introducing a CDP is a strategic project that covers both technical and organisational aspects.<\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p> \u2022 heterogeneous system landscapes<br\/>\u2022 a missing data structure<br\/>\u2022 unclear definition of goals<br\/>\u2022 internal coordination problems<br\/>\u2022 a lack of resources<br\/>\u2022 high complexity of integrations<\/p><p><strong>A common mistake:<\/strong><\/p><p>Starting directly with technology without defining clear use cases or target pictures.<\/p><p>AIC Group therefore follows a <strong>structured approach:<\/strong><\/p><p> \u2022 definition of specific use cases<br\/>\u2022 building a sensible data architecture<br\/>\u2022 step-by-step integration of systems<br\/>\u2022 quick delivery of first added value<\/p><p>From our many years of experience in particular, we know that a pragmatic start with clear goals is considerably more successful than an overly complex big-bang approach.<\/p><p>More information on Marketing Automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2269\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2269\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 23. HOW do you get started with a data-driven marketing strategy using a CDP? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2269\" class=\"elementor-element elementor-element-e507feb e-con-full e-flex e-con e-child\" data-id=\"e507feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3172e elementor-widget elementor-widget-text-editor\" data-id=\"7a3172e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Getting started with a data-driven marketing strategy does not have to be complex \u2013 what matters is a clear, practice-oriented approach.<\/p><p><strong>Typical steps are:<\/strong><\/p><p>  <strong>1.<\/strong> Definition of specific use cases (e.g. abandoned baskets, reactivation)<br\/><strong>2<\/strong>. Identification of relevant data sources<br\/><strong>3.<\/strong> Building a central data base<br\/><strong>4.<\/strong> first segmentations and target groups<br\/><strong>5.<\/strong> Implementation of automated campaigns<br\/><strong>6.<\/strong> continuous analysis and optimisation<\/p><p>AIC Group supports companies in this end to end \u2013 from strategy through technical implementation to operational use.<\/p><p><strong>A typical start:<\/strong><\/p><p>A company starts with a simple trigger campaign. After the first successes, further use cases are added and the data base is extended step by step. <\/p><p>Even when certain requirements are not fully covered by the standard, AIC develops suitable solutions \u2013 from integration to customisation.<\/p><p><strong>The goal:<\/strong><\/p><p>A scalable, future-proof marketing setup that grows with the company.<\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"14. WHAT is a Customer Data Platform (CDP) and what role does it play in the Marketing Automation Studio (MAS)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Customer Data Platform (CDP) is the central data base for modern, data-driven marketing. It collects, unifies and structures customer data from different sources and makes it available for use in marketing, sales and analysis. In the Marketing Automation Studio (MAS) from AIC Group, the CDP forms the foundation for all other functions. Without a consistent data base, neither precise target groups nor personalised campaigns or automated customer journeys are possible. The CDP in the MAS integrates, for example, data from: \\u2022 CRM systems\\u2022 online shops\\u2022 ERP systems\\u2022 web tracking and app usage\\u2022 campaign responses (email, clicks, conversions)This data is merged into a unified customer profile. The result is a complete picture of customer behaviour \\u2013 across all touchpoints. Typical advantages: \\u2022 360\\u00b0 customer view\\u2022 consistent data for all departments\\u2022 basis for segmentation and personalisation\\u2022 better basis for decisions on marketing measuresHere AIC Group contributes its experience from more than 25 years of data integration, business intelligence and marketing automation. What matters most is not just collecting data, but making it usable in a structured way for specific marketing applications. More information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"15. WHY is consolidated customer data the basis for successful marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Successful marketing is based on relevance \\u2013 and relevance only arises when companies really understand their customers. Isolated data sources prevent exactly that.Consolidated customer data makes possible:\\u2022 a unified view of the customer\\u2022 the linking of behaviour, purchase history and interests\\u2022 well-founded decisions instead of gut feelingTypical problems without data consolidation:\\u2022 contradictory customer data in different systems\\u2022 duplicate or incorrect data records\\u2022 imprecise targeting\\u2022 a lack of personalisation\\u2022 inefficient campaignsWith the MAS from AIC Group, data is brought together centrally and activated for marketing processes. This produces precise target groups and automated campaigns that are based on real behaviour.Example:A customer regularly buys certain product categories in the shop, but still receives generic newsletters. With consolidated data, a personalised product recommendation can be delivered in a targeted way instead.The result:\\u2022 higher conversion rates\\u2022 stronger customer loyalty\\u2022 more efficient marketing budgetsMore information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-insight-studio\"}},{\"@type\":\"Question\",\"name\":\"16. WHICH data sources can be integrated into a CDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A modern CDP such as the one in the MAS is designed to integrate a wide variety of data sources and link them with one another.These include, for example: \\u2022 CRM data (contacts, leads, customer history)\\u2022 transaction data from shop systems\\u2022 ERP data (orders, invoices, products)\\u2022 web tracking data (visits, clicks, time on site)\\u2022 mobile app data\\u2022 email interactions (opens, clicks)\\u2022 service and support data\\u2022 external data sources (e.g. scoring, third-party providers)Typical challenge:This data is often held in different systems, formats and structures. This is exactly where AIC Group comes in and develops suitable integration and data architectures. A typical use case:A customer clicks on a product in the newsletter and visits the website several times, but does not buy. These data points are brought together in the CDP and can automatically trigger a trigger campaign. Even when companies have very individual system landscapes, AIC develops suitable solutions for integration \\u2013 regardless of whether standard or complex enterprise systems are in use.More information on data integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"17. HOW is a 360-degree customer profile created and what added value does it offer?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A 360-degree customer profile is created by bringing together all relevant data points of a customer in one central structure \\u2013 across all systems and touchpoints.In the MAS, different types of data are combined for this: \\u2022 master data (e.g. name, industry, location)\\u2022 behavioural data (website, app, clicks)\\u2022 transaction data (purchases, shopping baskets)\\u2022 communication data (email responses, campaigns)\\u2022 time-based events (last purchase, activity)The added value: \\u2022 more precise audience building\\u2022 better personalisation\\u2022 targeted communication along the customer journey\\u2022 well-founded analysis of customer behaviourTypical use cases: \\u2022 segmentation by purchase frequency (e.g. RFMR logic)\\u2022 identification of high-value customers\\u2022 reactivation of inactive customers\\u2022 individual offer logicA specific example:A customer buys rarely, but with a high basket value. Instead of treating them like a standard customer, you can address them in a targeted way with premium communication and exclusive offers. AIC Group takes care not only of bringing the data together technically, but also of putting it to meaningful use in the marketing context.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tMore information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"18. HOW does a CDP improve segmentation and audience building?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Segmentation is the key to relevant communication. A CDP makes it possible to define target groups no longer statically, but dynamically and on the basis of data. In the MAS, audiences are built via Customer Audiences, based on: \\u2022 behaviour (e.g. clicks, purchases, page visits)\\u2022 attributes (e.g. industry, revenue, region)\\u2022 events (e.g. sign-up, purchase, inactivity)Typical segments: \\u2022 customers who abandoned their basket\\u2022 frequent buyers vs. occasional buyers\\u2022 inactive customers\\u2022 prospects who have not yet bought\\u2022 existing customers with upselling potentialWithout a CDP:Segmentation is often static, manual and error-prone.With a CDP:Segmentation is automated, dynamic and continuously updated.An example:A customer moves automatically from the \\u201cprospect\\u201d segment to \\u201cexisting customer\\u201d as soon as a purchase is made. Different campaigns are then triggered automatically. This increases: \\u2022 relevance of the communication\\u2022 efficiency of the campaigns\\u2022 conversion ratesMore information on Customer Audiences: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-audiences\"}},{\"@type\":\"Question\",\"name\":\"19. WHAT role do data quality and data maintenance play in the context of marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data quality is a critical success factor for marketing automation. Poor data leads directly to poor campaigns. Typical problems include, for example: \\u2022 incomplete data records\\u2022 outdated information\\u2022 duplicates\\u2022 incorrect assignments\\u2022 inconsistent data formatsThe consequences: \\u2022 the wrong target groups are addressed\\u2022 unsuitable content\\u2022 inefficient campaigns\\u2022 falling conversionAIC Group therefore attaches great importance to: \\u2022 data cleansing and validation\\u2022 clear data structures\\u2022 defined data processes\\u2022 continuous quality assuranceIn the MAS, data can be processed, enriched and updated automatically. This keeps the data base usable in the long term. A practical example:A customer is listed twice in the system. Without cleansing, they receive duplicate communication. A clean data structure prevents this.  More information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"20. HOW does the CDP support data-driven decisions in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A CDP does not just deliver data \\u2013 it makes insights possible that are relevant to decisions.In combination with the analysis functions of the MAS, companies can: \\u2022 analyse customer behaviour\\u2022 assess campaign performance\\u2022 compare target groups\\u2022 identify trends\\u2022 derive forecastsTypical questions:: \\u2022 Which target group converts best? \\u2022 Which campaign delivers the highest ROI? \\u2022 Which customers are at risk of churning? \\u2022 Which products are often bought together?Here AIC Group combines CDP, analytics and AI-supported decision logic (e.g. Next Best Offer).Example:A system recognises that customers often buy product B after product A. A cross-selling campaign is derived from this automatically. This makes marketing: \\u2022 data-based instead of intuitive\\u2022 predictable instead of reactive\\u2022 scalable instead of manualMore information on Customer Insights: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-insight-studio\"}},{\"@type\":\"Question\",\"name\":\"21. HOW is data protection (GDPR) taken into account in a Customer Data Platform?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data protection is a central component of every data-driven marketing strategy \\u2013 particularly in Europe.A CDP must ensure that: \\u2022 personal data is processed in compliance with the law\\u2022 consents are documented\\u2022 data is only used for permitted purposes\\u2022 erasure and information obligations are metIn the MAS from AIC Group, data protection requirements are taken into account systematically, for example through:Im MAS der AIC Group werden Datenschutzanforderungen systematisch ber\\u00fccksichtigt, beispielsweise durch: \\u2022 a clean consent logic\\u2022 transparent data storage\\u2022 controllable access rights\\u2022 traceable data processingTypical challenges: \\u2022 different consent sources\\u2022 international data flows\\u2022 complex system landscapesHere AIC provides support with experience from numerous projects and develops individual solutions that bring together technical requirements and the legal framework.Important note:The specific legal assessment is always carried out individually for each company and, where applicable, in coordination with data protection officers.More information on the data platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"22. WHICH typical challenges arise when introducing a CDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Introducing a CDP is a strategic project that covers both technical and organisational aspects.Typical challenges are, for example: \\u2022 heterogeneous system landscapes\\u2022 a missing data structure\\u2022 unclear definition of goals\\u2022 internal coordination problems\\u2022 a lack of resources\\u2022 high complexity of integrationsA common mistake:Starting directly with technology without defining clear use cases or target pictures.AIC Group therefore follows a structured approach: \\u2022 definition of specific use cases\\u2022 building a sensible data architecture\\u2022 step-by-step integration of systems\\u2022 quick delivery of first added valueFrom our many years of experience in particular, we know that a pragmatic start with clear goals is considerably more successful than an overly complex big-bang approach.More information on Marketing Automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"23. HOW do you get started with a data-driven marketing strategy using a CDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Getting started with a data-driven marketing strategy does not have to be complex \\u2013 what matters is a clear, practice-oriented approach.Typical steps are:  1. Definition of specific use cases (e.g. abandoned baskets, reactivation)2. Identification of relevant data sources3. Building a central data base4. first segmentations and target groups5. Implementation of automated campaigns6. continuous analysis and optimisationAIC Group supports companies in this end to end \\u2013 from strategy through technical implementation to operational use.A typical start:A company starts with a simple trigger campaign. After the first successes, further use cases are added and the data base is extended step by step. Even when certain requirements are not fully covered by the standard, AIC develops suitable solutions \\u2013 from integration to customisation.The goal:A scalable, future-proof marketing setup that grows with the company.More information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e760ac elementor-widget elementor-widget-text-editor\" data-id=\"9e760ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>data integration &#038; Customer Data Platform (CDP)<\/strong>, please write to us using <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c12b62 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4c12b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio (MAS)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d28fcd9 e-flex e-con-boxed e-con e-parent\" data-id=\"d28fcd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8328486 elementor-widget elementor-widget-menu-anchor\" data-id=\"8328486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7397c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7397c40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac431d\" data-id=\"7ac431d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d130598 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d130598\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48db5ce\" data-id=\"48db5ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4197335 elementor-widget elementor-widget-heading\" data-id=\"4197335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Audiences &amp; segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa8c33 elementor-widget elementor-widget-n-accordion\" data-id=\"7aa8c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1280\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1280\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 24. WHAT is meant by target groups in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1280\" class=\"elementor-element elementor-element-f2156f9 e-con-full e-flex e-con e-child\" data-id=\"f2156f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe89d56 elementor-widget elementor-widget-text-editor\" data-id=\"fe89d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Target groups in marketing are defined groups of people or companies that are to be addressed specifically with marketing measures. They form the basis of every successful marketing strategy. <\/p><p>In the context of AIC Group and the <strong>Marketing Automation Studio (MAS)<\/strong>, however, target groups go far beyond static definitions. Here we speak of <strong>dynamic Customer Audiences<\/strong>, which arise automatically on the basis of data, behaviour and events and develop continuously. <\/p><p><strong>Typical target groups can be, for example:<\/strong><\/p><p> \u2022 new customers and prospects<br\/>\u2022 active existing customers<br\/>\u2022 inactive customers or customers at risk of churning<br\/>\u2022 frequent buyers or high-value customers<\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p> \u2022 target group definitions that are too broad<br\/>\u2022 a lack of differentiation<br\/>\u2022 static lists that are not updated<br\/>\u2022 low relevance in the way customers are addressed<\/p><p>With the MAS, AIC Group makes <strong>data-driven, dynamic audience building<\/strong> possible, which is transferred directly into automated campaigns.<\/p><p>More information on Customer Audiences: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1281\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1281\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 25. WHY is audience building so important for successful marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1281\" class=\"elementor-element elementor-element-3efd956 e-con-full e-flex e-con e-child\" data-id=\"3efd956\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e0537 elementor-widget elementor-widget-text-editor\" data-id=\"10e0537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Audience building is crucial because it forms the basis for relevant, personalised and effective communication. Without clear target groups, the result is wasted coverage and inefficient campaigns. <\/p><p>In data-driven marketing \u2013 as AIC Group implements it with the <strong>MAS<\/strong> \u2013 audience building makes possible:<\/p><p> \u2022 more precise targeting<br\/>\u2022 higher relevance<br\/>\u2022 better conversion rates<br\/>\u2022 more efficient use of marketing budgets<\/p><p><strong>Typical problems without clear target groups:<\/strong><\/p><p> \u2022 the same content for all recipients<br\/>\u2022 low open and click rates<br\/>\u2022 low customer loyalty<\/p><p><strong>An example:<\/strong><\/p><p>A company sends the same newsletter to all contacts. With differentiated target groups, individual content can be delivered instead, depending on interest, behaviour or purchase history. <\/p><p>Here AIC Group contributes experience from more than 25 years of data-driven marketing and develops target group strategies that contribute directly to specific business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8f257 elementor-widget elementor-widget-image\" data-id=\"7f8f257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/strategische-segmentierung-personalisierung-newsletter-marketing-Frage24.jpg\" class=\"attachment-full size-full wp-image-16448\" alt=\"Infografik zum Vergleich zwischen Massen-Newslettern und strategischer Kundensegmentierung f\u00fcr personalisiertes Marketing.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/strategische-segmentierung-personalisierung-newsletter-marketing-Frage24.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/strategische-segmentierung-personalisierung-newsletter-marketing-Frage24-300x169.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/strategische-segmentierung-personalisierung-newsletter-marketing-Frage24-1024x576.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/strategische-segmentierung-personalisierung-newsletter-marketing-Frage24-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a09c0d elementor-widget elementor-widget-text-editor\" data-id=\"1a09c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More information on personalisation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1282\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1282\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 26. WHICH types of target groups are there in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1282\" class=\"elementor-element elementor-element-fe4b2e1 e-con-full e-flex e-con e-child\" data-id=\"fe4b2e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381455e elementor-widget elementor-widget-text-editor\" data-id=\"381455e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In marketing there are different types of target groups, which are distinguished according to data base and strategy.<\/p><p><strong>These include, for example:<\/strong><\/p><p> <strong>1. Demographic target groups<\/strong><br\/>\u2022 Age, gender, industry, company size<\/p><p> <strong>2. Geographic target groups<\/strong><br\/>\u2022 Region, country, location<\/p><p> <strong>3. Behaviour-based target groups<\/strong><br\/>\u2022 Website usage<br\/>\u2022 Click behaviour<br\/>\u2022 Purchasing behaviour<\/p><p> <strong>4. Psychographic target groups<\/strong><br\/>\u2022 Interests, attitudes, preferences<\/p><p> <strong>5. Value-based <\/strong>target groups<br\/>\u2022 Revenue, purchase frequency, customer value<\/p><p>In the <strong>MAS<\/strong> from AIC Group, these approaches are combined to form <strong>highly precise Customer Audiences<\/strong>.<\/p><p><strong>An example:<\/strong><\/p><p>\u201cAll customers from industry X who have viewed product category Y in the last 30 days but have not bought.\u201d<\/p><p>This allows a much more targeted way of addressing customers than classic segmentation.<\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1283\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1283\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 27. WHAT is segmentation in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1283\" class=\"elementor-element elementor-element-3cf9af9 e-con-full e-flex e-con e-child\" data-id=\"3cf9af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11efa63 elementor-widget elementor-widget-text-editor\" data-id=\"11efa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation describes the process of dividing an overall target group into smaller, homogeneous subgroups so that they can be addressed in a targeted way.<\/p><p>In modern marketing, segmentation is a central success factor, particularly in combination with marketing automation.<\/p><p>In the <strong>MAS<\/strong>, segmentation is:<\/p><p>\u2022 data-based<br \/>\u2022 rule-driven<br \/>\u2022 dynamic<\/p><p><strong>Typical segments are, for example:<\/strong><\/p><p>\u2022 New customers vs. existing customers<br \/>\u2022 Active vs. inactive users<br \/>\u2022 Buyers of certain product categories<br \/>\u2022 Customers with high revenue potential<\/p><p><strong>The advantage:<\/strong><\/p><p>Each target group can be addressed with a fitting message.<\/p><p>AIC Group links segmentation directly with automation and personalisation \u2013 the result is not isolated data structures but marketing logic that can be used <strong>straight away.<\/strong><\/p><p>More information on Customer Audiences: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1284\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1284\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 28. HOW does segmentation work in practice? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1284\" class=\"elementor-element elementor-element-1ac61bd e-con-full e-flex e-con e-child\" data-id=\"1ac61bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2201cf1 elementor-widget elementor-widget-text-editor\" data-id=\"2201cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In practice, segmentation is done by combining different data points and rules.<\/p><p>In the MAS, target groups are formed like this, for example:<\/p><p>\u2022 Selection of relevant criteria (behaviour, purchase, attributes)<br \/>\u2022 Definition of rules<br \/>\u2022 Automatic updating of the segments<\/p><p><strong>Typical examples:<\/strong><\/p><p>\u2022 \u201cCustomers with a purchase in the last 30 days\u201d<br \/>\u2022 \u201cUsers with no activity for 90 days\u201d<br \/>\u2022 \u201cProspects for product category X\u201d<\/p><p><strong>A concrete use case:<\/strong><\/p><p>A customer visits a product page several times but does not buy. They are automatically placed in a segment \u201cinterested, but no purchase\u201d and receive a fitting campaign.<\/p><p><strong>Typical challenges:<\/strong><\/p><p>\u2022 Segmentation rules that are too complex<br \/>\u2022 A missing data base<br \/>\u2022 Manual maintenance<\/p><p>AIC Group provides a <strong>clear, scalable segmentation<\/strong> logic that can be transferred directly into campaigns.<\/p><p>More information on Customer Insights: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1285\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1285\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 29. WHAT is dynamic segmentation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1285\" class=\"elementor-element elementor-element-16414d7 e-con-full e-flex e-con e-child\" data-id=\"16414d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a7876 elementor-widget elementor-widget-text-editor\" data-id=\"78a7876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dynamic segmentation means that target groups update automatically as soon as data or behaviour changes.<\/p><p>Unlike static lists, customers are continuously re-evaluated and assigned to the fitting segments.<\/p><p>In the <strong>MAS<\/strong>, this works through:<\/p><p> \u2022 Real-time data processing<br\/>\u2022 Rule-based logic<br\/>\u2022 Event triggers<\/p><p><strong>Typical examples:<\/strong><\/p><p> \u2022 Customer makes a purchase \u2192 moves to \u201cexisting customer\u201d<br\/>\u2022 Customer becomes inactive \u2192 moves to \u201creactivation\u201d<br\/>\u2022 Customer reaches a revenue threshold \u2192 high-value segment<\/p><p><strong>The advantage:<\/strong><\/p><p> \u2022 Target groups that are always up to date<br\/>\u2022 No manual maintenance<br\/>\u2022 Higher relevance<\/p><p>AIC Group uses dynamic segmentation as the basis for automated campaigns and customer journeys.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1286\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1286\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 30. WHICH challenges are there in segmentation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1286\" class=\"elementor-element elementor-element-9099145 e-con-full e-flex e-con e-child\" data-id=\"9099145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c11254b elementor-widget elementor-widget-text-editor\" data-id=\"c11254b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation also brings challenges, particularly as data complexity increases.<\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p> \u2022 Incomplete or poor data quality<br\/>\u2022 Too many segments without a clear use<br\/>\u2022 A lack of strategic direction<br\/>\u2022 Manual processes<br\/>\u2022 Complex system landscapes<\/p><p><strong>A common mistake:<\/strong><\/p><p>Segmentation is set up but not actively used.<\/p><p>AIC Group therefore takes a practical approach:<\/p><p> \u2022 Focus on relevant use cases<br\/>\u2022 Clear definition of goals<br\/>\u2022 Direct link to campaigns<\/p><p>For complex requirements, too, we develop individual solutions \u2013 from data integration to segmentation logic.<\/p><p>More information on Marketing Automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1287\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1287\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 31. HOW can target groups be used effectively? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1287\" class=\"elementor-element elementor-element-7e9767f e-con-full e-flex e-con e-child\" data-id=\"7e9767f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6021b83 elementor-widget elementor-widget-text-editor\" data-id=\"6021b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Target groups only deliver their value when they are actively used in marketing activities.<\/p><p>In the <strong>MAS<\/strong>, target groups are used directly for:<\/p><p> \u2022 Automated campaigns<br\/>\u2022 Personalised content<br\/>\u2022 Customer journeys<br\/>\u2022 Cross-channel communication<\/p><p><strong>Typical use cases:<\/strong><\/p><p> \u2022 Personalised newsletters<br\/>\u2022 Trigger campaigns<br\/>\u2022 Product recommendations<br\/>\u2022 Reactivation measures<\/p><p><strong>An example:<\/strong><\/p><p>A customer is segmented as \u201cinactive\u201d \u2192 an automated reactivation campaign is triggered.<\/p><p>AIC Group makes sure that target groups do not exist in isolation but are <strong>turned directly into value creation.<\/strong><\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1288\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1288\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 32. HOW does AIC Group support companies with their target group strategy? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1288\" class=\"elementor-element elementor-element-e4d1d9d e-con-full e-flex e-con e-child\" data-id=\"e4d1d9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6419f1 elementor-widget elementor-widget-text-editor\" data-id=\"a6419f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group supports companies end to end in developing and implementing their target group strategy.<\/p><p><strong>Our approach covers:<\/strong><\/p><p> \u2022 Analysis of the existing data base<br\/>\u2022 Definition of relevant target groups<br\/>\u2022 Building segmentation logic<br\/>\u2022 Implementation in the Marketing Automation Studio (MAS)<br\/>\u2022 Continuous optimisation<\/p><p>We bring in experience from more than 25 years of marketing, data strategy and automation.<\/p><p><strong>Particularly important:<\/strong><\/p><p>We always think of target groups in the context of:<\/p><p> \u2022 Customer journey<br\/>\u2022 Campaigns<br\/>\u2022 Business goals<\/p><p>For individual requirements or complex system landscapes, too, we develop fitting solutions \u2013 flexible and scalable.<\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"24. WHAT is meant by target groups in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Target groups in marketing are defined groups of people or companies that are to be addressed specifically with marketing measures. They form the basis of every successful marketing strategy. In the context of AIC Group and the Marketing Automation Studio (MAS), however, target groups go far beyond static definitions. Here we speak of dynamic Customer Audiences, which arise automatically on the basis of data, behaviour and events and develop continuously. Typical target groups can be, for example: \\u2022 new customers and prospects\\u2022 active existing customers\\u2022 inactive customers or customers at risk of churning\\u2022 frequent buyers or high-value customersTypical challenges are, for example: \\u2022 target group definitions that are too broad\\u2022 a lack of differentiation\\u2022 static lists that are not updated\\u2022 low relevance in the way customers are addressedWith the MAS, AIC Group makes data-driven, dynamic audience building possible, which is transferred directly into automated campaigns.More information on Customer Audiences: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-audiences\"}},{\"@type\":\"Question\",\"name\":\"25. WHY is audience building so important for successful marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Audience building is crucial because it forms the basis for relevant, personalised and effective communication. Without clear target groups, the result is wasted coverage and inefficient campaigns. In data-driven marketing \\u2013 as AIC Group implements it with the MAS \\u2013 audience building makes possible: \\u2022 more precise targeting\\u2022 higher relevance\\u2022 better conversion rates\\u2022 more efficient use of marketing budgetsTypical problems without clear target groups: \\u2022 the same content for all recipients\\u2022 low open and click rates\\u2022 low customer loyaltyAn example:A company sends the same newsletter to all contacts. With differentiated target groups, individual content can be delivered instead, depending on interest, behaviour or purchase history. Here AIC Group contributes experience from more than 25 years of data-driven marketing and develops target group strategies that contribute directly to specific business goals.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tMore information on personalisation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#personalisierung\"}},{\"@type\":\"Question\",\"name\":\"26. WHICH types of target groups are there in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In marketing there are different types of target groups, which are distinguished according to data base and strategy.These include, for example: 1. Demographic target groups\\u2022 Age, gender, industry, company size 2. Geographic target groups\\u2022 Region, country, location 3. Behaviour-based target groups\\u2022 Website usage\\u2022 Click behaviour\\u2022 Purchasing behaviour 4. Psychographic target groups\\u2022 Interests, attitudes, preferences 5. Value-based target groups\\u2022 Revenue, purchase frequency, customer valueIn the MAS from AIC Group, these approaches are combined to form highly precise Customer Audiences.An example:\\u201cAll customers from industry X who have viewed product category Y in the last 30 days but have not bought.\\u201dThis allows a much more targeted way of addressing customers than classic segmentation.More information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"27. WHAT is segmentation in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Segmentation describes the process of dividing an overall target group into smaller, homogeneous subgroups so that they can be addressed in a targeted way.In modern marketing, segmentation is a central success factor, particularly in combination with marketing automation.In the MAS, segmentation is:\\u2022 data-based\\u2022 rule-driven\\u2022 dynamicTypical segments are, for example:\\u2022 New customers vs. existing customers\\u2022 Active vs. inactive users\\u2022 Buyers of certain product categories\\u2022 Customers with high revenue potentialThe advantage:Each target group can be addressed with a fitting message.AIC Group links segmentation directly with automation and personalisation \\u2013 the result is not isolated data structures but marketing logic that can be used straight away.More information on Customer Audiences: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-audiences\"}},{\"@type\":\"Question\",\"name\":\"28. HOW does segmentation work in practice?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In practice, segmentation is done by combining different data points and rules.In the MAS, target groups are formed like this, for example:\\u2022 Selection of relevant criteria (behaviour, purchase, attributes)\\u2022 Definition of rules\\u2022 Automatic updating of the segmentsTypical examples:\\u2022 \\u201cCustomers with a purchase in the last 30 days\\u201d\\u2022 \\u201cUsers with no activity for 90 days\\u201d\\u2022 \\u201cProspects for product category X\\u201dA concrete use case:A customer visits a product page several times but does not buy. They are automatically placed in a segment \\u201cinterested, but no purchase\\u201d and receive a fitting campaign.Typical challenges:\\u2022 Segmentation rules that are too complex\\u2022 A missing data base\\u2022 Manual maintenanceAIC Group provides a clear, scalable segmentation logic that can be transferred directly into campaigns.More information on Customer Insights: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-insight-studio\"}},{\"@type\":\"Question\",\"name\":\"29. WHAT is dynamic segmentation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dynamic segmentation means that target groups update automatically as soon as data or behaviour changes.Unlike static lists, customers are continuously re-evaluated and assigned to the fitting segments.In the MAS, this works through: \\u2022 Real-time data processing\\u2022 Rule-based logic\\u2022 Event triggersTypical examples: \\u2022 Customer makes a purchase \\u2192 moves to \\u201cexisting customer\\u201d\\u2022 Customer becomes inactive \\u2192 moves to \\u201creactivation\\u201d\\u2022 Customer reaches a revenue threshold \\u2192 high-value segmentThe advantage: \\u2022 Target groups that are always up to date\\u2022 No manual maintenance\\u2022 Higher relevanceAIC Group uses dynamic segmentation as the basis for automated campaigns and customer journeys.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"30. WHICH challenges are there in segmentation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Segmentation also brings challenges, particularly as data complexity increases.Typical challenges are, for example: \\u2022 Incomplete or poor data quality\\u2022 Too many segments without a clear use\\u2022 A lack of strategic direction\\u2022 Manual processes\\u2022 Complex system landscapesA common mistake:Segmentation is set up but not actively used.AIC Group therefore takes a practical approach: \\u2022 Focus on relevant use cases\\u2022 Clear definition of goals\\u2022 Direct link to campaignsFor complex requirements, too, we develop individual solutions \\u2013 from data integration to segmentation logic.More information on Marketing Automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"31. HOW can target groups be used effectively?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Target groups only deliver their value when they are actively used in marketing activities.In the MAS, target groups are used directly for: \\u2022 Automated campaigns\\u2022 Personalised content\\u2022 Customer journeys\\u2022 Cross-channel communicationTypical use cases: \\u2022 Personalised newsletters\\u2022 Trigger campaigns\\u2022 Product recommendations\\u2022 Reactivation measuresAn example:A customer is segmented as \\u201cinactive\\u201d \\u2192 an automated reactivation campaign is triggered.AIC Group makes sure that target groups do not exist in isolation but are turned directly into value creation.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"32. HOW does AIC Group support companies with their target group strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group supports companies end to end in developing and implementing their target group strategy.Our approach covers: \\u2022 Analysis of the existing data base\\u2022 Definition of relevant target groups\\u2022 Building segmentation logic\\u2022 Implementation in the Marketing Automation Studio (MAS)\\u2022 Continuous optimisationWe bring in experience from more than 25 years of marketing, data strategy and automation.Particularly important:We always think of target groups in the context of: \\u2022 Customer journey\\u2022 Campaigns\\u2022 Business goalsFor individual requirements or complex system landscapes, too, we develop fitting solutions \\u2013 flexible and scalable.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-908ed13 elementor-widget elementor-widget-text-editor\" data-id=\"908ed13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about Customer Audiences &#038; segmentation, please write to us using our <strong><a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\">contact form.<\/a><\/strong> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7f845 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4b7f845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fe765b1 e-flex e-con-boxed e-con e-parent\" data-id=\"fe765b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a2e1f elementor-widget elementor-widget-menu-anchor\" data-id=\"f6a2e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d013b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d013b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0852079\" data-id=\"0852079\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b30a6b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0b30a6b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-49ec7de\" data-id=\"49ec7de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-640aa7a elementor-widget elementor-widget-heading\" data-id=\"640aa7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automation Workflows &amp; campaign management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6d5e3 elementor-widget elementor-widget-n-accordion\" data-id=\"8e6d5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1490\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1490\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 33. HOW does marketing automation work in practice? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1490\" class=\"elementor-element elementor-element-da45263 e-con-full e-flex e-con e-child\" data-id=\"da45263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bc727 elementor-widget elementor-widget-text-editor\" data-id=\"f3bc727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In practice, marketing automation is based on the interplay of data, target groups and automated processes.<\/p><p>In the <strong>MAS<\/strong>, this typically runs as follows:<\/p><p> 1. Data is collected in the CDP<br\/>2. Target groups (Customer Audiences) are formed<br\/>3. Triggers define the starting point<br\/>4. Workflows control the communication<br\/>5. Content is delivered in personalised form<\/p><p><strong>A typical sequence:<\/strong><\/p><p>A user registers \u2192 is automatically assigned to a target group \u2192 receives a welcome email \u2192 further measures follow on interaction.<\/p><p><strong>Typical use cases:<\/strong><\/p><p> \u2022 Lead nurturing<br\/>\u2022 Abandoned basket campaigns<br\/>\u2022 Reactivation<br\/>\u2022 Communication with existing customers<\/p><p>AIC Group makes sure that these processes not only work technically but are also set up in a way that makes strategic sense.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1491\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1491\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 34. WHAT are Automation Workflows? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1491\" class=\"elementor-element elementor-element-e4f3880 e-con-full e-flex e-con e-child\" data-id=\"e4f3880\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2dbe0 elementor-widget elementor-widget-text-editor\" data-id=\"1e2dbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Automation Workflows are defined, automated sequences that control marketing activities.<\/p><p><strong>They determine:<\/strong><\/p><p> \u2022 when an action is triggered<br\/>\u2022 which target group is addressed<br\/>\u2022 which content is delivered<\/p><p>In the MAS, workflows are the central control element for campaigns.<\/p><p><strong>A workflow typically consists of:<\/strong><\/p><p> \u2022 Trigger<br\/>\u2022 Conditions<br\/>\u2022 Actions<br\/>\u2022 Timing<\/p><p><strong>Typical examples:<\/strong><\/p><p> \u2022 Welcome series<br\/>\u2022 Reminder campaigns<br\/>\u2022 Reactivation processes<\/p><p>AIC Group uses workflows to develop concrete, automated measures from target groups.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1492\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1492\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 35. WHEN is a campaign enough, and when do you need an Automation Workflow? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1492\" class=\"elementor-element elementor-element-a36b83a e-con-full e-flex e-con e-child\" data-id=\"a36b83a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daef4c8 elementor-widget elementor-widget-text-editor\" data-id=\"daef4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The MAS offers both.<\/strong> With Campaigns you implement simple, rule-based campaigns: one target group, one fixed point in time, one message \u2013 for example the monthly newsletter or a seasonal promotion.<\/p><p>An Automation Workflow, by contrast, controls multi-step sequences that respond to the behaviour of individual customers: an event starts the sequence, conditions branch the path, waiting times set the pace.<\/p><p>As a rule of thumb: the same message for everyone on a fixed date \u2013 campaign. A course that depends on the customer&#8217;s reaction \u2013 workflow. Both modules work on the same data base and with the same target groups.  <\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1493\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1493\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 36. HOW are Automation Workflows built? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1493\" class=\"elementor-element elementor-element-3e16756 e-con-full e-flex e-con e-child\" data-id=\"3e16756\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2797e06 elementor-widget elementor-widget-text-editor\" data-id=\"2797e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Automation Workflows are built in a structured way and are based on clearly defined use cases.<\/p><p><strong>Typical steps:<\/strong><\/p><p><strong>  1.<\/strong> Definition of the goal (e.g. conversion, reactivation)<br> Selection of the target group <br><strong>  3.<\/strong> Definition of the trigger<br><strong>  4.<\/strong> Building the workflow logic<br><strong>  5.<\/strong> Integration of content<br><strong>  6.<\/strong> Testing and optimisation<\/p><p><strong>Typical elements:<\/strong><\/p><p> \u2022 If\/else branches<br\/>\u2022 Waiting times<br\/>\u2022 Multi-step communicatio<\/p><p><strong>An example:<\/strong><\/p><p>A customer abandons a purchase \u2192 reminder after 24 hours \u2192 offer after 48 hours \u2192 completion or exit.<\/p><p>AIC Group develops workflows that are practical and scalable \u2013 matched to the structure of the company in question.<\/p><p>More information on Customer Audiences: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1494\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1494\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 37. WHICH triggers are used in marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1494\" class=\"elementor-element elementor-element-87bf250 e-con-full e-flex e-con e-child\" data-id=\"87bf250\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d4ca5 elementor-widget elementor-widget-text-editor\" data-id=\"37d4ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Triggers are events that start a workflow.<\/p><p><strong>Typical triggers are, for example:<\/strong><\/p><p><strong>Event-based triggers<\/strong><\/p><p> \u2022 Registration<br\/>\u2022 Purchase<br\/>\u2022 Basket abandonment<\/p><p><strong>Behaviour-based triggers<\/strong><\/p><p> \u2022 Website visit<br\/>\u2022 Click behaviour<\/p><p><strong>Time-based triggers<\/strong><\/p><p> \u2022 Birthday<br\/>\u2022 Inactivity<\/p><p><strong>Data-based triggers<\/strong><\/p><p> \u2022 Segment change<br\/>\u2022 Status changes<\/p><p><strong>An example:<\/strong><\/p><p>A customer visits a product page several times \u2192 automatic trigger \u2192 targeted campaign.<\/p><p>AIC Group helps you select meaningful triggers that deliver real added value.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1495\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1495\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 38. HOW does AIC Group support companies with marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1495\" class=\"elementor-element elementor-element-b0c2f05 e-con-full e-flex e-con e-child\" data-id=\"b0c2f05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66781f1 elementor-widget elementor-widget-text-editor\" data-id=\"66781f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group supports companies end to end in introducing and optimising marketing automation.<\/p><p><strong>Our approach covers:<\/strong><\/p><p> \u2022 Strategy development<br\/>\u2022 Data integration<br\/>\u2022 Building target groups<br\/>\u2022 Workflow development<br\/>\u2022 Campaign management<br\/>\u2022 Analysis and optimisation<\/p><p>We bring in experience from more than <strong>25 years of marketing<\/strong>, data and automation.<\/p><p><strong>Particularly important:<\/strong><\/p><p>We connect technology with concrete business goals and develop solutions that deliver measurable results.<\/p><p>For complex requirements or individual system landscapes, too, we offer tailor-made solutions..<\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"33. HOW does marketing automation work in practice?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In practice, marketing automation is based on the interplay of data, target groups and automated processes.In the MAS, this typically runs as follows: 1. Data is collected in the CDP2. Target groups (Customer Audiences) are formed3. Triggers define the starting point4. Workflows control the communication5. Content is delivered in personalised formA typical sequence:A user registers \\u2192 is automatically assigned to a target group \\u2192 receives a welcome email \\u2192 further measures follow on interaction.Typical use cases: \\u2022 Lead nurturing\\u2022 Abandoned basket campaigns\\u2022 Reactivation\\u2022 Communication with existing customersAIC Group makes sure that these processes not only work technically but are also set up in a way that makes strategic sense.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"34. WHAT are Automation Workflows?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Automation Workflows are defined, automated sequences that control marketing activities.They determine: \\u2022 when an action is triggered\\u2022 which target group is addressed\\u2022 which content is deliveredIn the MAS, workflows are the central control element for campaigns.A workflow typically consists of: \\u2022 Trigger\\u2022 Conditions\\u2022 Actions\\u2022 TimingTypical examples: \\u2022 Welcome series\\u2022 Reminder campaigns\\u2022 Reactivation processesAIC Group uses workflows to develop concrete, automated measures from target groups.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"35. WHEN is a campaign enough, and when do you need an Automation Workflow?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The MAS offers both. With Campaigns you implement simple, rule-based campaigns: one target group, one fixed point in time, one message \\u2013 for example the monthly newsletter or a seasonal promotion.An Automation Workflow, by contrast, controls multi-step sequences that respond to the behaviour of individual customers: an event starts the sequence, conditions branch the path, waiting times set the pace.As a rule of thumb: the same message for everyone on a fixed date \\u2013 campaign. A course that depends on the customer&#8217;s reaction \\u2013 workflow. Both modules work on the same data base and with the same target groups.  More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"36. HOW are Automation Workflows built?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Automation Workflows are built in a structured way and are based on clearly defined use cases.Typical steps:  1. Definition of the goal (e.g. conversion, reactivation) Selection of the target group   3. Definition of the trigger  4. Building the workflow logic  5. Integration of content  6. Testing and optimisationTypical elements: \\u2022 If\\\/else branches\\u2022 Waiting times\\u2022 Multi-step communicatioAn example:A customer abandons a purchase \\u2192 reminder after 24 hours \\u2192 offer after 48 hours \\u2192 completion or exit.AIC Group develops workflows that are practical and scalable \\u2013 matched to the structure of the company in question.More information on Customer Audiences: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-audiences\"}},{\"@type\":\"Question\",\"name\":\"37. WHICH triggers are used in marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Triggers are events that start a workflow.Typical triggers are, for example:Event-based triggers \\u2022 Registration\\u2022 Purchase\\u2022 Basket abandonmentBehaviour-based triggers \\u2022 Website visit\\u2022 Click behaviourTime-based triggers \\u2022 Birthday\\u2022 InactivityData-based triggers \\u2022 Segment change\\u2022 Status changesAn example:A customer visits a product page several times \\u2192 automatic trigger \\u2192 targeted campaign.AIC Group helps you select meaningful triggers that deliver real added value.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"38. HOW does AIC Group support companies with marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group supports companies end to end in introducing and optimising marketing automation.Our approach covers: \\u2022 Strategy development\\u2022 Data integration\\u2022 Building target groups\\u2022 Workflow development\\u2022 Campaign management\\u2022 Analysis and optimisationWe bring in experience from more than 25 years of marketing, data and automation.Particularly important:We connect technology with concrete business goals and develop solutions that deliver measurable results.For complex requirements or individual system landscapes, too, we offer tailor-made solutions..More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9647e4 elementor-widget elementor-widget-text-editor\" data-id=\"a9647e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about Automation Workflows &amp; campaign management, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbb6d2 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8cbb6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Das Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d33494f e-flex e-con-boxed e-con e-parent\" data-id=\"d33494f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdff1f3 elementor-widget elementor-widget-menu-anchor\" data-id=\"fdff1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545cc59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"545cc59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6cf20d\" data-id=\"b6cf20d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78e5cae elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78e5cae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-30a093c\" data-id=\"30a093c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f71bd6 elementor-widget elementor-widget-heading\" data-id=\"3f71bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content creation &amp; personalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efb3f0 elementor-widget elementor-widget-n-accordion\" data-id=\"9efb3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1660\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1660\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 39. WHAT is meant by content in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1660\" class=\"elementor-element elementor-element-54e6503 e-con-full e-flex e-con e-child\" data-id=\"54e6503\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d6b7a elementor-widget elementor-widget-text-editor\" data-id=\"35d6b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content in marketing covers everything that is used to communicate with customers \u2013 e.g. texts, images, offers, product information or campaign messages.<\/p><p>In modern marketing, however, content goes far beyond the material itself. What matters is <strong>how relevant, personalised and context-related the delivery of content is<\/strong> <\/p><p>In the <strong>Marketing Automation Studio (MAS)<\/strong> from AIC Group, content is understood as an integral part of the customer journey:<\/p><p> \u2022 specific to the target group<br\/>\u2022 data-driven<br\/>\u2022 delivered automatically<\/p><p><strong>Typical content formats are, for example:<\/strong><\/p><p> \u2022 Email campaigns<br\/>\u2022 Product offers<br\/>\u2022 Personalised recommendations<br\/>\u2022 Information and service communication<\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p> \u2022 Generic content without relevance<br\/>\u2022 High manual effort<br\/>\u2022 A lack of personalisation<br\/>\u2022 Inconsistent communication<\/p><p>AIC Group links content directly with data, target groups and automation \u2013 the result is <strong>relevant communication instead of mass messaging<\/strong>.<\/p><p>More information on Content Creation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1661\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1661\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 40. WHY is personalised content so important? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1661\" class=\"elementor-element elementor-element-3615ec5 e-con-full e-flex e-con e-child\" data-id=\"3615ec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19c6a30 elementor-widget elementor-widget-text-editor\" data-id=\"19c6a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Personalised content is decisive because customers today expect to be addressed in a relevant and individual way. Standardised mass communication, by contrast, leads to falling attention and little effect. <\/p><p><strong>Personalisation enables:<\/strong><\/p><p> \u2022 Higher relevance<br\/>\u2022 Better customer loyalty<br\/>\u2022 Rising conversion rates<\/p><p><strong>Typical examples:<\/strong><\/p><p> \u2022 Individual product recommendations<br\/>\u2022 Personalised offers<br\/>\u2022 Content specific to the target group<\/p><p><strong>An example:<\/strong><\/p><p>A customer is interested in a certain product category. Instead of general advertising, they receive fitting, targeted offers. <\/p><p><strong>Typical effects:<\/strong><\/p><p> \u2022 Higher open rates<br\/>\u2022 Better click figures<br\/>\u2022 More revenue<\/p><p>AIC Group uses data-driven personalisation in the <strong>MAS<\/strong> to match content exactly to customer needs \u2013 based on behaviour, data and forecasts.<\/p><p>More information on personalisation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1662\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1662\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 41. WHICH types of content are there in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1662\" class=\"elementor-element elementor-element-9849c76 e-con-full e-flex e-con e-child\" data-id=\"9849c76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ade14 elementor-widget elementor-widget-text-editor\" data-id=\"31ade14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content in marketing can be divided into different categories.<\/p><p>These include, for example:<\/p><p><strong>1.<\/strong> Informational content<br \/>\u2022 Newsletters<br \/>\u2022 Blog articles<br \/>\u2022 Product information<\/p><p><strong>2.<\/strong> Sales-oriented content<br \/>\u2022 Offers<br \/>\u2022 Promotions<br \/>\u2022 Campaigns<\/p><p><strong>3.<\/strong> Service content<br \/>\u2022 Order confirmations<br \/>\u2022 Status updates<br \/>\u2022 Support information<\/p><p><strong>4.<\/strong> Personalised content<br \/>\u2022 Individual recommendations<br \/>\u2022 Personalised customer communication<\/p><p>In the <strong>MAS<\/strong> from AIC Group, these types of content are combined and used in a targeted way along the customer journey.<\/p><p><strong>An example:<\/strong><\/p><p>After a purchase, a customer receives both service information and fitting product recommendations.<\/p><p>More information on Content Creation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1663\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1663\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 42. HOW can content be created efficiently? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1663\" class=\"elementor-element elementor-element-0728947 e-con-full e-flex e-con e-child\" data-id=\"0728947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8cc42 elementor-widget elementor-widget-text-editor\" data-id=\"1e8cc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Efficient content creation is based on structure, reusability and automation.<\/p><p>In the <strong>MAS<\/strong>, AIC Group supports this through:<\/p><p> \u2022 Template-based creation<br\/>\u2022 Modular content building blocks<br\/>\u2022 Central management of content<br\/>\u2022 Automated delivery<\/p><p><strong>Typical advantages:<\/strong><\/p><p> \u2022 Less effort<br\/>\u2022 Faster implementation<br\/>\u2022 Consistent quality<\/p><p><strong>An example:<\/strong><\/p><p>A company uses a template for newsletters and adapts only individual pieces of content \u2013 instead of creating every mailing from scratch.<\/p><p>AIC Group helps to standardise content processes and keep them flexible at the same time.<\/p><p>More information on Content Creation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1664\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1664\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 43. HOW can content be combined with marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1664\" class=\"elementor-element elementor-element-57de42f e-con-full e-flex e-con e-child\" data-id=\"57de42f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1aa7b6 elementor-widget elementor-widget-text-editor\" data-id=\"f1aa7b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content only has its full effect in combination with marketing automation.<\/p><p>In the <strong>MAS<\/strong>, content is integrated directly into workflows:<\/p><p>\u2022 The target group is defined<br \/>\u2022 A trigger starts the campaign<br \/>\u2022 Content is delivered automatically<\/p><p><strong>Typical use cases:<\/strong><\/p><p>\u2022 Welcome series<br \/>\u2022 Reactivation campaigns<br \/>\u2022 Product recommendations<\/p><p><strong>An example:<\/strong><\/p><p>A customer registers \u2192 automatically receives relevant content \u2192 is developed further step by step.<\/p><p>AIC Group connects content, data and automation into one end-to-end system.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1665\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1665\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 44. WHICH role does content play in the customer journey? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1665\" class=\"elementor-element elementor-element-fd9b0bf e-con-full e-flex e-con e-child\" data-id=\"fd9b0bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-612f1a6 elementor-widget elementor-widget-text-editor\" data-id=\"612f1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content accompanies the customer along the entire customer journey.<\/p><p><strong>Typical phases:<\/strong><\/p><p>\u2022 Awareness (information)<br \/>\u2022 Consideration (interest)<br \/>\u2022 Conversion (purchase)<br \/>\u2022 Retention (loyalty)<\/p><p>Different content is relevant in each phase.<\/p><p><strong>Examples:<\/strong><\/p><p>\u2022 Informational content at the start<br \/>\u2022 Offers before the purchase<br \/>\u2022 Service content after the purchase<\/p><p>In the <strong>MAS<\/strong>, content is delivered in a targeted way along these phases.<\/p><p>AIC Group makes sure that content always fits the customer&#8217;s current situation.<\/p><p>More information on customer journey: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1666\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1666\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 45. HOW can content be personalised? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1666\" class=\"elementor-element elementor-element-6a9a16f e-con-full e-flex e-con e-child\" data-id=\"6a9a16f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1416e17 elementor-widget elementor-widget-text-editor\" data-id=\"1416e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content can be personalised in different ways.<\/p><p><strong>These include, for example:<\/strong><\/p><p>\u2022 Addressing the customer personally<br \/>\u2022 Individual content<br \/>\u2022 Dynamic building blocks<br \/>\u2022 Product recommendations<\/p><p>In the <strong>MAS<\/strong>, personalisation is based on:<\/p><p>\u2022 Data<br \/>\u2022 Behaviour<br \/>\u2022 Segmentation<br \/>\u2022 AI logic<\/p><p><strong>An example:<\/strong><\/p><p>In the newsletter, a customer sees exactly the products that interest them.<\/p><p>AIC Group uses advanced methods to implement personalisation in a scalable way.<\/p><p>More information on personalisation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df5894 elementor-widget elementor-widget-image\" data-id=\"9df5894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"648\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/personalisierter-newsletter-aic-group-infografik-Frage51.jpg\" class=\"attachment-full size-full wp-image-16464\" alt=\"Infografik zum Prozess der Hyper-Personalisierung von E-Mails durch die AIC Personalisierungs-Engine.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/personalisierter-newsletter-aic-group-infografik-Frage51.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/personalisierter-newsletter-aic-group-infografik-Frage51-300x180.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/personalisierter-newsletter-aic-group-infografik-Frage51-1024x614.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/personalisierter-newsletter-aic-group-infografik-Frage51-768x461.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1667\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1667\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 46. WHICH challenges are there in content creation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1667\" class=\"elementor-element elementor-element-a17716b e-con-full e-flex e-con e-child\" data-id=\"a17716b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-273dc52 elementor-widget elementor-widget-text-editor\" data-id=\"273dc52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content creation brings various challenges.<\/p><p><strong>Typical challenges are, for example:<\/strong><\/p><p>\u2022 High time expenditure<br \/>\u2022 A lack of resources<br \/>\u2022 Insufficient personalisation<br \/>\u2022 Inconsistent content<br \/>\u2022 A missing strategy<\/p><p><strong>A common mistake:<\/strong><\/p><p>Content is created without a clear target group or use case.<\/p><p><strong>AIC Group supports companies in:<\/strong><\/p><p>\u2022 planning content strategically<br \/>\u2022 structuring processes<br \/>\u2022 implementing personalisation<\/p><p>For complex requirements, too, we develop fitting solutions.<\/p><p>More information on Marketing Automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1668\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1668\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 47. HOW does AIC Group support companies with content and personalisation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1668\" class=\"elementor-element elementor-element-384ff71 e-con-full e-flex e-con e-child\" data-id=\"384ff71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b68ec9 elementor-widget elementor-widget-text-editor\" data-id=\"9b68ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group supports companies end to end with content creation and personalisation.<\/p><p><strong>Our approach covers:<\/strong><\/p><p>\u2022 Development of content strategies<br \/>\u2022 Building templates and structures<br \/>\u2022 Integration into Automation Workflows<br \/>\u2022 Implementation of personalised content<br \/>\u2022 Continuous optimisation<\/p><p>We bring in experience from more than <strong>25 years of marketing<\/strong>, data and automation.<\/p><p><strong>Particularly important:<\/strong><\/p><p>We do not connect content in isolation, but always with:<\/p><p>\u2022 Data<br \/>\u2022 Target groups<br \/>\u2022 Campaigns<\/p><p>The result is relevant, scalable and effective customer communication.<\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"39. WHAT is meant by content in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content in marketing covers everything that is used to communicate with customers \\u2013 e.g. texts, images, offers, product information or campaign messages.In modern marketing, however, content goes far beyond the material itself. What matters is how relevant, personalised and context-related the delivery of content is In the Marketing Automation Studio (MAS) from AIC Group, content is understood as an integral part of the customer journey: \\u2022 specific to the target group\\u2022 data-driven\\u2022 delivered automaticallyTypical content formats are, for example: \\u2022 Email campaigns\\u2022 Product offers\\u2022 Personalised recommendations\\u2022 Information and service communicationTypical challenges are, for example: \\u2022 Generic content without relevance\\u2022 High manual effort\\u2022 A lack of personalisation\\u2022 Inconsistent communicationAIC Group links content directly with data, target groups and automation \\u2013 the result is relevant communication instead of mass messaging.More information on Content Creation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#content-creation\"}},{\"@type\":\"Question\",\"name\":\"40. WHY is personalised content so important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Personalised content is decisive because customers today expect to be addressed in a relevant and individual way. Standardised mass communication, by contrast, leads to falling attention and little effect. Personalisation enables: \\u2022 Higher relevance\\u2022 Better customer loyalty\\u2022 Rising conversion ratesTypical examples: \\u2022 Individual product recommendations\\u2022 Personalised offers\\u2022 Content specific to the target groupAn example:A customer is interested in a certain product category. Instead of general advertising, they receive fitting, targeted offers. Typical effects: \\u2022 Higher open rates\\u2022 Better click figures\\u2022 More revenueAIC Group uses data-driven personalisation in the MAS to match content exactly to customer needs \\u2013 based on behaviour, data and forecasts.More information on personalisation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#personalisierung\"}},{\"@type\":\"Question\",\"name\":\"41. WHICH types of content are there in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content in marketing can be divided into different categories.These include, for example:1. Informational content\\u2022 Newsletters\\u2022 Blog articles\\u2022 Product information2. Sales-oriented content\\u2022 Offers\\u2022 Promotions\\u2022 Campaigns3. Service content\\u2022 Order confirmations\\u2022 Status updates\\u2022 Support information4. Personalised content\\u2022 Individual recommendations\\u2022 Personalised customer communicationIn the MAS from AIC Group, these types of content are combined and used in a targeted way along the customer journey.An example:After a purchase, a customer receives both service information and fitting product recommendations.More information on Content Creation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#content-creation\"}},{\"@type\":\"Question\",\"name\":\"42. HOW can content be created efficiently?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Efficient content creation is based on structure, reusability and automation.In the MAS, AIC Group supports this through: \\u2022 Template-based creation\\u2022 Modular content building blocks\\u2022 Central management of content\\u2022 Automated deliveryTypical advantages: \\u2022 Less effort\\u2022 Faster implementation\\u2022 Consistent qualityAn example:A company uses a template for newsletters and adapts only individual pieces of content \\u2013 instead of creating every mailing from scratch.AIC Group helps to standardise content processes and keep them flexible at the same time.More information on Content Creation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#content-creation\"}},{\"@type\":\"Question\",\"name\":\"43. HOW can content be combined with marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content only has its full effect in combination with marketing automation.In the MAS, content is integrated directly into workflows:\\u2022 The target group is defined\\u2022 A trigger starts the campaign\\u2022 Content is delivered automaticallyTypical use cases:\\u2022 Welcome series\\u2022 Reactivation campaigns\\u2022 Product recommendationsAn example:A customer registers \\u2192 automatically receives relevant content \\u2192 is developed further step by step.AIC Group connects content, data and automation into one end-to-end system.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"44. WHICH role does content play in the customer journey?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content accompanies the customer along the entire customer journey.Typical phases:\\u2022 Awareness (information)\\u2022 Consideration (interest)\\u2022 Conversion (purchase)\\u2022 Retention (loyalty)Different content is relevant in each phase.Examples:\\u2022 Informational content at the start\\u2022 Offers before the purchase\\u2022 Service content after the purchaseIn the MAS, content is delivered in a targeted way along these phases.AIC Group makes sure that content always fits the customer&#8217;s current situation.More information on customer journey: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"45. HOW can content be personalised?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content can be personalised in different ways.These include, for example:\\u2022 Addressing the customer personally\\u2022 Individual content\\u2022 Dynamic building blocks\\u2022 Product recommendationsIn the MAS, personalisation is based on:\\u2022 Data\\u2022 Behaviour\\u2022 Segmentation\\u2022 AI logicAn example:In the newsletter, a customer sees exactly the products that interest them.AIC Group uses advanced methods to implement personalisation in a scalable way.More information on personalisation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#personalisierung\"}},{\"@type\":\"Question\",\"name\":\"46. WHICH challenges are there in content creation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content creation brings various challenges.Typical challenges are, for example:\\u2022 High time expenditure\\u2022 A lack of resources\\u2022 Insufficient personalisation\\u2022 Inconsistent content\\u2022 A missing strategyA common mistake:Content is created without a clear target group or use case.AIC Group supports companies in:\\u2022 planning content strategically\\u2022 structuring processes\\u2022 implementing personalisationFor complex requirements, too, we develop fitting solutions.More information on Marketing Automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"47. HOW does AIC Group support companies with content and personalisation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group supports companies end to end with content creation and personalisation.Our approach covers:\\u2022 Development of content strategies\\u2022 Building templates and structures\\u2022 Integration into Automation Workflows\\u2022 Implementation of personalised content\\u2022 Continuous optimisationWe bring in experience from more than 25 years of marketing, data and automation.Particularly important:We do not connect content in isolation, but always with:\\u2022 Data\\u2022 Target groups\\u2022 CampaignsThe result is relevant, scalable and effective customer communication.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84e7f5 elementor-widget elementor-widget-text-editor\" data-id=\"f84e7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\"><p>If you have further questions about content creation &amp; personalisation, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form<\/strong>.<\/a> We look forward to your message!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb69e2a elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"eb69e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4a2f2df e-flex e-con-boxed e-con e-parent\" data-id=\"4a2f2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c8221 elementor-widget elementor-widget-menu-anchor\" data-id=\"f1c8221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d843af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d843af\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27ad78f\" data-id=\"27ad78f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11c58a1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"11c58a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6667fc8\" data-id=\"6667fc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5623062 elementor-widget elementor-widget-heading\" data-id=\"5623062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cross-channel &amp; delivery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1afd74 elementor-widget elementor-widget-n-accordion\" data-id=\"f1afd74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2530\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2530\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 48. WHAT is meant by Cross-Channel Marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2530\" class=\"elementor-element elementor-element-145d68e e-con-full e-flex e-con e-child\" data-id=\"145d68e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f18d2 elementor-widget elementor-widget-text-editor\" data-id=\"b6f18d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cross-Channel Marketing describes the coordinated use of different communication channels to address customers consistently and in a coordinated way.<\/p><p>The aim is to reach the customer across several touchpoints \u2013 with a uniform message and coordinated content.<\/p><p>In the <strong>Marketing Automation Studio (MAS)<\/strong> from AIC Group, Cross-Channel Marketing is understood as an integral part of the customer journey:<\/p><p>\u2022 across channels<br \/>\u2022 data-driven<br \/>\u2022 controlled automatically<\/p><p><strong>Typical channels include:<\/strong><\/p><p>\u2022 email<br \/>\u2022 mobile push<br \/>\u2022 webhooks, through which connected systems are addressed<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 isolated channels<br \/>\u2022 inconsistent messages<br \/>\u2022 a lack of coordination<\/p><p>AIC Group makes sure that all channels are controlled centrally and interlinked.<\/p><p>More information on Cross-Channel Marketing: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2531\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2531\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 49. WHY is Cross-Channel Marketing so important today? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2531\" class=\"elementor-element elementor-element-bc9e80c e-con-full e-flex e-con e-child\" data-id=\"bc9e80c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb0229 elementor-widget elementor-widget-text-editor\" data-id=\"6eb0229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Today, customers move between different channels as a matter of course. They expect consistent and relevant communication \u2013 regardless of the touchpoint.<\/p><p><strong>Cross-Channel Marketing is important because it:<\/strong><\/p><p>\u2022 increases reach<br \/>\u2022 improves the customer experience<br \/>\u2022 increases conversion<br \/>\u2022 reduces media breaks<\/p><p><strong>An example:<\/strong><\/p><p>A customer does not open an email \u2192 and receives a push message or a reminder via another channel instead.<\/p><p><strong>Typical problems without cross-channel:<\/strong><\/p><p>\u2022 contradictory communication<br \/>\u2022 customers being addressed twice<br \/>\u2022 a lack of relevance<\/p><p>AIC Group uses the <strong>MAS<\/strong> to control cross-channel communication intelligently and to coordinate it in the best possible way.<\/p><p>More information on the customer journey: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2532\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2532\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 50. WHICH channels can be used in Cross-Channel Marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2532\" class=\"elementor-element elementor-element-481988d e-con-full e-flex e-con e-child\" data-id=\"481988d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd1bbf elementor-widget elementor-widget-text-editor\" data-id=\"2cd1bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In Cross-Channel Marketing, different channels can be combined with one another.<\/p><p><strong>These include, for example:<\/strong><\/p><p>\u2022 email<br \/>\u2022 mobile push<br \/>\u2022 webhooks, through which connected systems are addressed<\/p><p>In the <strong>MAS<\/strong>, these channels are controlled centrally and integrated into Automation Workflows.<\/p><p><strong>A typical use case:<\/strong><\/p><p>\u2022 an email is sent<br \/>\u2022 no response \u2192 push message<br \/>\u2022 still no response \u2192 reminder<\/p><p>AIC Group develops individual channel strategies \u2013 tailored to target groups, industry and business model.<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2533\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2533\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 51. HOW does cross-channel campaign management work? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2533\" class=\"elementor-element elementor-element-52e1b14 e-con-full e-flex e-con e-child\" data-id=\"52e1b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-268168d elementor-widget elementor-widget-text-editor\" data-id=\"268168d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cross-channel campaign management means that all measures are planned, controlled and evaluated centrally.<\/p><p>In the <strong>MAS<\/strong>, this is done via Automation Workflows:<\/p><p>\u2022 one workflow controls several channels<br \/>\u2022 content is delivered in a coordinated way<br \/>\u2022 responses are taken into account<\/p><p><strong>Typical elements:<\/strong><\/p><p>\u2022 sequences of channels<br \/>\u2022 dependencies (e.g. \u201cif no response\u2026\u201d)<br \/>\u2022 dynamic adjustments<\/p><p><strong>An example:<\/strong><\/p><p>A customer receives an email \u2192 does not click \u2192 and after 24 hours is addressed in an alternative way via another channel.<\/p><p>AIC Group makes sure that this logic is set up cleanly and used in a strategically sensible way.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00457d elementor-widget elementor-widget-image\" data-id=\"b00457d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"601\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/cross-channel-marketing-automatisierung-aic-strategie-logik-Frage57.jpg\" class=\"attachment-full size-full wp-image-16470\" alt=\"Infografik zur effektiven Cross-Channel-Logik und AIC-Marketing-Automatisierung.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/cross-channel-marketing-automatisierung-aic-strategie-logik-Frage57.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/cross-channel-marketing-automatisierung-aic-strategie-logik-Frage57-300x167.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/cross-channel-marketing-automatisierung-aic-strategie-logik-Frage57-1024x570.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/cross-channel-marketing-automatisierung-aic-strategie-logik-Frage57-768x427.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2534\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2534\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 52. HOW can content be kept consistent across channels? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2534\" class=\"elementor-element elementor-element-79fa434 e-con-full e-flex e-con e-child\" data-id=\"79fa434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5e2f3 elementor-widget elementor-widget-text-editor\" data-id=\"ba5e2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consistency is a central success factor in Cross-Channel Marketing.<\/p><p><strong>That means:<\/strong><\/p><p>\u2022 the same message across all channels<br \/>\u2022 coordinated content<br \/>\u2022 a uniform tone of voice<\/p><p>In the <strong>MAS<\/strong>, this is supported by:<\/p><p>\u2022 central content management<br \/>\u2022 modular content building blocks<br \/>\u2022 uniform templates<\/p><p><strong>Typical challenges:<\/strong><\/p><p>\u2022 different teams<br \/>\u2022 different systems<br \/>\u2022 a lack of coordination<\/p><p><strong>An example:<\/strong><\/p><p>A customer receives the same campaign via different channels \u2013 adapted to each channel, but with an identical core message.<\/p><p>AIC Group supports companies in connecting content strategy and channel strategy.<\/p><p>More information on content creation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2535\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2535\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 53. WHICH challenges are there in Cross-Channel Marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2535\" class=\"elementor-element elementor-element-e55e731 e-con-full e-flex e-con e-child\" data-id=\"e55e731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddd297 elementor-widget elementor-widget-text-editor\" data-id=\"6ddd297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cross-Channel Marketing also brings challenges with it.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 a lack of integration between systems<br \/>\u2022 inconsistent data<br \/>\u2022 unclear responsibilities<br \/>\u2022 complex coordination processes<\/p><p><strong>A common mistake:<\/strong><\/p><p>Channels are controlled separately from one another.<\/p><p><strong>AIC Group solves these challenges through:<\/strong><\/p><p>\u2022 a central platform (MAS)<br \/>\u2022 an integrated data base<br \/>\u2022 a clear process structure<\/p><p>We also develop individual solutions for complex system landscapes.<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2536\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2536\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 54. HOW does AIC Group support companies with Cross-Channel Marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2536\" class=\"elementor-element elementor-element-1910836 e-con-full e-flex e-con e-child\" data-id=\"1910836\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7738f8 elementor-widget elementor-widget-text-editor\" data-id=\"f7738f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group supports companies end to end in setting up and optimising Cross-Channel Marketing.<\/p><p><strong>Our approach covers:<\/strong><\/p><p>\u2022 analysis of existing channels<br \/>\u2022 development of a cross-channel strategy<br \/>\u2022 integration into the Marketing Automation Studio (MAS)<br \/>\u2022 implementation of automated campaigns<br \/>\u2022 continuous optimisation<\/p><p>We bring in experience from more than <strong>25 years of marketing, data integration and automation.<\/strong><\/p><p><strong>Particularly important:<\/strong><\/p><p>We make sure that all channels do not work in isolation, but as part of a customer journey as a whole.<\/p><p>We also develop flexible and scalable solutions for individual requirements.<\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"48. WHAT is meant by Cross-Channel Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cross-Channel Marketing describes the coordinated use of different communication channels to address customers consistently and in a coordinated way.The aim is to reach the customer across several touchpoints \\u2013 with a uniform message and coordinated content.In the Marketing Automation Studio (MAS) from AIC Group, Cross-Channel Marketing is understood as an integral part of the customer journey:\\u2022 across channels\\u2022 data-driven\\u2022 controlled automaticallyTypical channels include:\\u2022 email\\u2022 mobile push\\u2022 webhooks, through which connected systems are addressedTypical challenges include:\\u2022 isolated channels\\u2022 inconsistent messages\\u2022 a lack of coordinationAIC Group makes sure that all channels are controlled centrally and interlinked.More information on Cross-Channel Marketing: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"49. WHY is Cross-Channel Marketing so important today?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Today, customers move between different channels as a matter of course. They expect consistent and relevant communication \\u2013 regardless of the touchpoint.Cross-Channel Marketing is important because it:\\u2022 increases reach\\u2022 improves the customer experience\\u2022 increases conversion\\u2022 reduces media breaksAn example:A customer does not open an email \\u2192 and receives a push message or a reminder via another channel instead.Typical problems without cross-channel:\\u2022 contradictory communication\\u2022 customers being addressed twice\\u2022 a lack of relevanceAIC Group uses the MAS to control cross-channel communication intelligently and to coordinate it in the best possible way.More information on the customer journey: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"50. WHICH channels can be used in Cross-Channel Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In Cross-Channel Marketing, different channels can be combined with one another.These include, for example:\\u2022 email\\u2022 mobile push\\u2022 webhooks, through which connected systems are addressedIn the MAS, these channels are controlled centrally and integrated into Automation Workflows.A typical use case:\\u2022 an email is sent\\u2022 no response \\u2192 push message\\u2022 still no response \\u2192 reminderAIC Group develops individual channel strategies \\u2013 tailored to target groups, industry and business model.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"51. HOW does cross-channel campaign management work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cross-channel campaign management means that all measures are planned, controlled and evaluated centrally.In the MAS, this is done via Automation Workflows:\\u2022 one workflow controls several channels\\u2022 content is delivered in a coordinated way\\u2022 responses are taken into accountTypical elements:\\u2022 sequences of channels\\u2022 dependencies (e.g. \\u201cif no response\\u2026\\u201d)\\u2022 dynamic adjustmentsAn example:A customer receives an email \\u2192 does not click \\u2192 and after 24 hours is addressed in an alternative way via another channel.AIC Group makes sure that this logic is set up cleanly and used in a strategically sensible way.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"52. HOW can content be kept consistent across channels?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Consistency is a central success factor in Cross-Channel Marketing.That means:\\u2022 the same message across all channels\\u2022 coordinated content\\u2022 a uniform tone of voiceIn the MAS, this is supported by:\\u2022 central content management\\u2022 modular content building blocks\\u2022 uniform templatesTypical challenges:\\u2022 different teams\\u2022 different systems\\u2022 a lack of coordinationAn example:A customer receives the same campaign via different channels \\u2013 adapted to each channel, but with an identical core message.AIC Group supports companies in connecting content strategy and channel strategy.More information on content creation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#content-creation\"}},{\"@type\":\"Question\",\"name\":\"53. WHICH challenges are there in Cross-Channel Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cross-Channel Marketing also brings challenges with it.Typical challenges include:\\u2022 a lack of integration between systems\\u2022 inconsistent data\\u2022 unclear responsibilities\\u2022 complex coordination processesA common mistake:Channels are controlled separately from one another.AIC Group solves these challenges through:\\u2022 a central platform (MAS)\\u2022 an integrated data base\\u2022 a clear process structureWe also develop individual solutions for complex system landscapes.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"54. HOW does AIC Group support companies with Cross-Channel Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group supports companies end to end in setting up and optimising Cross-Channel Marketing.Our approach covers:\\u2022 analysis of existing channels\\u2022 development of a cross-channel strategy\\u2022 integration into the Marketing Automation Studio (MAS)\\u2022 implementation of automated campaigns\\u2022 continuous optimisationWe bring in experience from more than 25 years of marketing, data integration and automation.Particularly important:We make sure that all channels do not work in isolation, but as part of a customer journey as a whole.We also develop flexible and scalable solutions for individual requirements.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64807b elementor-widget elementor-widget-text-editor\" data-id=\"e64807b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about cross-channel &amp; delivery, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec7d50 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6ec7d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-82f9967 e-flex e-con-boxed e-con e-parent\" data-id=\"82f9967\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cac4529 elementor-widget elementor-widget-menu-anchor\" data-id=\"cac4529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-7\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a7360f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a7360f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7798873\" data-id=\"7798873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2b0b9b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a2b0b9b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9219046\" data-id=\"9219046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b9e85 elementor-widget elementor-widget-heading\" data-id=\"39b9e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics, reporting &amp; AI \/ predictive analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3f098 elementor-widget elementor-widget-text-editor\" data-id=\"fb3f098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>(The Easy Way to a Modern Marketing Platform)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382a0c7 elementor-widget elementor-widget-n-accordion\" data-id=\"382a0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5880\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5880\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 55. WHAT is meant by marketing analytics? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5880\" class=\"elementor-element elementor-element-387f314 e-con-full e-flex e-con e-child\" data-id=\"387f314\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3932d09 elementor-widget elementor-widget-text-editor\" data-id=\"3932d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing analytics covers the systematic evaluation of marketing data in order to measure, understand and optimise the effect of measures.<\/p><p>The aim is to make data-based decisions and to improve marketing continuously.<\/p><p>In the <strong>Marketing Automation Studio (MAS)<\/strong> from AIC Group, marketing analytics is an integral<\/p><p><strong>part of the platform:<\/strong><\/p><p>\u2022 analysis of campaign performance<br \/>\u2022 evaluation of customer behaviour<br \/>\u2022 identification of potential for optimisation<\/p><p><strong>Typical metrics include:<\/strong><\/p><p>\u2022 open rates<br \/>\u2022 click rates<br \/>\u2022 conversion rates<br \/>\u2022 revenue contributions<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 an insufficient data foundation<br \/>\u2022 isolated reports<br \/>\u2022 a lack of transparency<\/p><p>AIC Group links analytics directly to operational measures \u2013 the result is measurable outcomes rather than evaluations alone.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5881\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5881\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 56. WHICH metrics are particularly relevant in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5881\" class=\"elementor-element elementor-element-df23ace e-con-full e-flex e-con e-child\" data-id=\"df23ace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d8cd3 elementor-widget elementor-widget-text-editor\" data-id=\"d8d8cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In marketing there are numerous metrics that are relevant depending on the objective.<\/p><p><strong>These include, for example:<\/strong><\/p><p><strong>Performance metrics<\/strong><\/p><p>\u2022 open rate<br \/>\u2022 click rate<br \/>\u2022 conversion rate<\/p><p><strong>Financial metrics<\/strong><\/p><p>\u2022 revenue<br \/>\u2022 contribution margin<br \/>\u2022 ROI<\/p><p><strong>Customer-related metrics<\/strong><\/p><p>\u2022 customer value<br \/>\u2022 repurchase rate<br \/>\u2022 churn rate<\/p><p><strong>An example:<\/strong><\/p><p>A campaign with a high open rate but low conversion shows potential for optimisation in the content or the offer.<\/p><p>In the MAS, these metrics are recorded and evaluated centrally.<\/p><p>AIC Group supports companies in defining the right KPIs and using them sensibly.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5882\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5882\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 57. HOW does reporting work in the Marketing Automation Studio? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5882\" class=\"elementor-element elementor-element-6f6b618 e-con-full e-flex e-con e-child\" data-id=\"6f6b618\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f85c5d4 elementor-widget elementor-widget-text-editor\" data-id=\"f85c5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reporting in the MAS is central and integrated \u2013 all relevant data is brought together in one platform.<\/p><p><strong>Typical functions:<\/strong><\/p><p>\u2022 dashboards<br \/>\u2022 campaign evaluations<br \/>\u2022 target group analyses<br \/>\u2022 performance reports<\/p><p><strong>The advantage:<\/strong><\/p><p>\u2022 no data silos<br \/>\u2022 fast evaluation<br \/>\u2022 a clear basis for decisions<\/p><p><strong>An example:<\/strong><\/p><p>A marketing team sees at a glance which campaigns are successful and where there is a need for optimisation.<\/p><p>AIC Group makes sure that reporting does not just deliver data, but makes concrete recommendations for action possible.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d908f8 elementor-widget elementor-widget-image\" data-id=\"8d908f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/analytics-ki-optimierung-kpi-conversion-prozess-Frage65.jpg\" class=\"attachment-full size-full wp-image-16475\" alt=\"Infografik zum Prozess der Analytics- und KI-Optimierung von der Kampagnen-Diagnose bis zur Steigerung der Conversion-Rate durch die AIC Group.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/analytics-ki-optimierung-kpi-conversion-prozess-Frage65.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/analytics-ki-optimierung-kpi-conversion-prozess-Frage65-300x169.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/analytics-ki-optimierung-kpi-conversion-prozess-Frage65-1024x576.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/analytics-ki-optimierung-kpi-conversion-prozess-Frage65-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5883\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5883\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 58. HOW can campaigns be optimised on the basis of data? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5883\" class=\"elementor-element elementor-element-d4e97ca e-con-full e-flex e-con e-child\" data-id=\"d4e97ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e237f5 elementor-widget elementor-widget-text-editor\" data-id=\"3e237f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Campaigns are optimised through continuous analysis and adjustment.<\/p><p><strong>Typical methods:<\/strong><\/p><p>\u2022 target group comparisons<br \/>\u2022 adjustment of content<\/p><p><strong>An example:<\/strong><\/p><p>A campaign achieves many opens but hardly any purchases \u2192 the offer and content are adjusted for the next wave.<\/p><p>In the <strong>MAS<\/strong>, this optimisation is data-based.<\/p><p>AIC Group supports companies in implementing optimisation systematically.<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5884\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5884\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 59. WHAT is predictive analytics in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5884\" class=\"elementor-element elementor-element-b9b9f7b e-con-full e-flex e-con e-child\" data-id=\"b9b9f7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-249d3af elementor-widget elementor-widget-text-editor\" data-id=\"249d3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Predictive analytics uses data and algorithms to predict future developments.<\/p><p><strong>In marketing, that means:<\/strong><\/p><p>\u2022 predicting customer behaviour<br \/>\u2022 identifying purchase probabilities<br \/>\u2022 forecasting churn<\/p><p><strong>In the MAS from AIC Group, predictive analytics is used to:<\/strong><\/p><p>\u2022 target campaigns more precisely<br \/>\u2022 optimise offers<br \/>\u2022 automate decisions<\/p><p><strong>An example:<\/strong><\/p><p>The system recognises which customer is highly likely to buy \u2013 and delivers a targeted offer.<\/p><p>More information on Customer Insights: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5885\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5885\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 60. HOW does AI work in the context of marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5885\" class=\"elementor-element elementor-element-4b6cdbb e-con-full e-flex e-con e-child\" data-id=\"4b6cdbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74334d elementor-widget elementor-widget-text-editor\" data-id=\"a74334d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence extends classic marketing automation with intelligent decision logic.<\/p><p><strong>In the MAS, AI is used for:<\/strong><\/p><p>\u2022 Next Best Offer<br \/>\u2022 product recommendations<br \/>\u2022 optimising segmentation<br \/>\u2022 forecasts<\/p><p><strong>That means:<\/strong><\/p><p>Systems make data-based decisions automatically.<\/p><p><strong>An example:<\/strong><\/p><p>A customer automatically receives the offer with the highest probability of success.<\/p><p>AIC Group uses AI specifically where it creates real added value \u2013 not as an end in itself.<\/p><p>More information on Customer Insights: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5886\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5886\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 61. WHAT is Next Best Offer (NBO)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5886\" class=\"elementor-element elementor-element-ee69e82 e-con-full e-flex e-con e-child\" data-id=\"ee69e82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dce3722 elementor-widget elementor-widget-text-editor\" data-id=\"dce3722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Next Best Offer describes the logic of making a customer exactly the offer that is highly likely to be relevant and successful.<\/p><p><strong>In the MAS, NBO is calculated on the basis of:<\/strong><\/p><p>\u2022 customer data<br \/>\u2022 behaviour<br \/>\u2022 purchase history<br \/>\u2022 forecasts.<\/p><p><strong>Typical advantages:<\/strong><\/p><p>\u2022 higher conversion<br \/>\u2022 a better customer experience<br \/>\u2022 more efficient campaigns<\/p><p><strong>An example:<\/strong><\/p><p>A customer does not receive just any offer, but the one that suits them best individually.<\/p><p>AIC Group uses NBO as part of its AI-supported decision logic.<\/p><p>More information on personalisation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5887\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5887\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 62. HOW can companies measure their marketing performance? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5887\" class=\"elementor-element elementor-element-d67db86 e-con-full e-flex e-con e-child\" data-id=\"d67db86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed343cd elementor-widget elementor-widget-text-editor\" data-id=\"ed343cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing performance is measured by combining different metrics and analyses.<\/p><p><strong>Typical approaches:<\/strong><\/p><p>\u2022 campaign analysis<br \/>\u2022 ROI calculation<br \/>\u2022 target group comparisons<br \/>\u2022 customer journey analysis<\/p><p><strong>An example:<\/strong><\/p><p>A campaign is assessed not only by clicks, but by actual revenue.<\/p><p>In the <strong>MAS,<\/strong> these analyses are carried out centrally.<\/p><p>AIC Group supports companies in looking at performance as a whole.<\/p><p>More information on Customer Analytics: <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5888\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5888\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 63. WHICH challenges are there in analytics and AI? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5888\" class=\"elementor-element elementor-element-fd98006 e-con-full e-flex e-con e-child\" data-id=\"fd98006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c2e73 elementor-widget elementor-widget-text-editor\" data-id=\"a9c2e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Analytics and AI also bring challenges with them.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 insufficient data quality<br \/>\u2022 a lack of data integration<br \/>\u2022 complex models<br \/>\u2022 a lack of expertise<\/p><p><strong>A common mistake:<\/strong><\/p><p>AI is used without a clear objective.<\/p><p><strong>AIC Group therefore takes a pragmatic approach:<\/strong><\/p><p>\u2022 clear use cases<br \/>\u2022 a clean data base<br \/>\u2022 step-by-step introduction<\/p><p>We also develop individual solutions for complex requirements.<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5889\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5889\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 64. HOW does AIC Group support companies with analytics and AI? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5889\" class=\"elementor-element elementor-element-d853115 e-con-full e-flex e-con e-child\" data-id=\"d853115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49455ef elementor-widget elementor-widget-text-editor\" data-id=\"49455ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the Marketing Automation Studio (MAS), AIC Group links evaluation and implementation: what the analysis shows flows directly back into target groups and <strong>campaigns.<\/strong><\/p><p><strong>Our approach covers:<\/strong><\/p><p>\u2022 defining the metrics by which success can be measured<br \/>\u2022 building the data base in the Customer Data Platform<br \/>\u2022 dashboards and evaluations with Customer Analytics<br \/>\u2022 AI-supported recommendations such as Next Best Offer \u2013 where there is a clear use case<br \/>\u2022 continuous optimisation based on the results<\/p><p>We bring in experience from more than <strong>25 years of data integration, business intelligence and marketing automation.<\/strong><\/p><p>Particularly important: we see AI as support for decisions \u2013 not as a black box or autopilot.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"55. WHAT is meant by marketing analytics?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing analytics covers the systematic evaluation of marketing data in order to measure, understand and optimise the effect of measures.The aim is to make data-based decisions and to improve marketing continuously.In the Marketing Automation Studio (MAS) from AIC Group, marketing analytics is an integralpart of the platform:\\u2022 analysis of campaign performance\\u2022 evaluation of customer behaviour\\u2022 identification of potential for optimisationTypical metrics include:\\u2022 open rates\\u2022 click rates\\u2022 conversion rates\\u2022 revenue contributionsTypical challenges include:\\u2022 an insufficient data foundation\\u2022 isolated reports\\u2022 a lack of transparencyAIC Group links analytics directly to operational measures \\u2013 the result is measurable outcomes rather than evaluations alone.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"56. WHICH metrics are particularly relevant in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In marketing there are numerous metrics that are relevant depending on the objective.These include, for example:Performance metrics\\u2022 open rate\\u2022 click rate\\u2022 conversion rateFinancial metrics\\u2022 revenue\\u2022 contribution margin\\u2022 ROICustomer-related metrics\\u2022 customer value\\u2022 repurchase rate\\u2022 churn rateAn example:A campaign with a high open rate but low conversion shows potential for optimisation in the content or the offer.In the MAS, these metrics are recorded and evaluated centrally.AIC Group supports companies in defining the right KPIs and using them sensibly.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"57. HOW does reporting work in the Marketing Automation Studio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reporting in the MAS is central and integrated \\u2013 all relevant data is brought together in one platform.Typical functions:\\u2022 dashboards\\u2022 campaign evaluations\\u2022 target group analyses\\u2022 performance reportsThe advantage:\\u2022 no data silos\\u2022 fast evaluation\\u2022 a clear basis for decisionsAn example:A marketing team sees at a glance which campaigns are successful and where there is a need for optimisation.AIC Group makes sure that reporting does not just deliver data, but makes concrete recommendations for action possible.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"58. HOW can campaigns be optimised on the basis of data?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Campaigns are optimised through continuous analysis and adjustment.Typical methods:\\u2022 target group comparisons\\u2022 adjustment of contentAn example:A campaign achieves many opens but hardly any purchases \\u2192 the offer and content are adjusted for the next wave.In the MAS, this optimisation is data-based.AIC Group supports companies in implementing optimisation systematically.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"59. WHAT is predictive analytics in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Predictive analytics uses data and algorithms to predict future developments.In marketing, that means:\\u2022 predicting customer behaviour\\u2022 identifying purchase probabilities\\u2022 forecasting churnIn the MAS from AIC Group, predictive analytics is used to:\\u2022 target campaigns more precisely\\u2022 optimise offers\\u2022 automate decisionsAn example:The system recognises which customer is highly likely to buy \\u2013 and delivers a targeted offer.More information on Customer Insights: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-insight-studio\"}},{\"@type\":\"Question\",\"name\":\"60. HOW does AI work in the context of marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Artificial intelligence extends classic marketing automation with intelligent decision logic.In the MAS, AI is used for:\\u2022 Next Best Offer\\u2022 product recommendations\\u2022 optimising segmentation\\u2022 forecastsThat means:Systems make data-based decisions automatically.An example:A customer automatically receives the offer with the highest probability of success.AIC Group uses AI specifically where it creates real added value \\u2013 not as an end in itself.More information on Customer Insights: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-insight-studio\"}},{\"@type\":\"Question\",\"name\":\"61. WHAT is Next Best Offer (NBO)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Next Best Offer describes the logic of making a customer exactly the offer that is highly likely to be relevant and successful.In the MAS, NBO is calculated on the basis of:\\u2022 customer data\\u2022 behaviour\\u2022 purchase history\\u2022 forecasts.Typical advantages:\\u2022 higher conversion\\u2022 a better customer experience\\u2022 more efficient campaignsAn example:A customer does not receive just any offer, but the one that suits them best individually.AIC Group uses NBO as part of its AI-supported decision logic.More information on personalisation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#personalisierung\"}},{\"@type\":\"Question\",\"name\":\"62. HOW can companies measure their marketing performance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing performance is measured by combining different metrics and analyses.Typical approaches:\\u2022 campaign analysis\\u2022 ROI calculation\\u2022 target group comparisons\\u2022 customer journey analysisAn example:A campaign is assessed not only by clicks, but by actual revenue.In the MAS, these analyses are carried out centrally.AIC Group supports companies in looking at performance as a whole.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"63. WHICH challenges are there in analytics and AI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Analytics and AI also bring challenges with them.Typical challenges include:\\u2022 insufficient data quality\\u2022 a lack of data integration\\u2022 complex models\\u2022 a lack of expertiseA common mistake:AI is used without a clear objective.AIC Group therefore takes a pragmatic approach:\\u2022 clear use cases\\u2022 a clean data base\\u2022 step-by-step introductionWe also develop individual solutions for complex requirements.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"64. HOW does AIC Group support companies with analytics and AI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In the Marketing Automation Studio (MAS), AIC Group links evaluation and implementation: what the analysis shows flows directly back into target groups and campaigns.Our approach covers:\\u2022 defining the metrics by which success can be measured\\u2022 building the data base in the Customer Data Platform\\u2022 dashboards and evaluations with Customer Analytics\\u2022 AI-supported recommendations such as Next Best Offer \\u2013 where there is a clear use case\\u2022 continuous optimisation based on the resultsWe bring in experience from more than 25 years of data integration, business intelligence and marketing automation.Particularly important: we see AI as support for decisions \\u2013 not as a black box or autopilot.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ce4f7 elementor-widget elementor-widget-text-editor\" data-id=\"08ce4f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>analytics, reporting &amp; AI \/ predictive analytics,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f2ae7 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e3f2ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-20c8ba7 e-flex e-con-boxed e-con e-parent\" data-id=\"20c8ba7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a14504 elementor-widget elementor-widget-menu-anchor\" data-id=\"1a14504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-8\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7fed81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7fed81\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e5daf\" data-id=\"d8e5daf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97a9ef1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"97a9ef1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee4574\" data-id=\"3ee4574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb6414 elementor-widget elementor-widget-heading\" data-id=\"1bb6414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy, introduction &amp; project delivery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834fded elementor-widget elementor-widget-n-accordion\" data-id=\"834fded\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1370\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1370\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 65. HOW do you get started with marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1370\" class=\"elementor-element elementor-element-4d6d9ec e-con-full e-flex e-con e-child\" data-id=\"4d6d9ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5583801 elementor-widget elementor-widget-text-editor\" data-id=\"5583801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Getting started with marketing automation does not begin with technology, but with a clear strategy.<\/p><p><strong>Typical first steps are:<\/strong><\/p><p><strong>1.<\/strong> Defining concrete goals (e.g. conversion, customer loyalty)<br \/><strong>2.<\/strong> Identifying relevant use cases<br \/><strong>3.<\/strong> Analysing existing data and systems<br \/><strong>4.<\/strong> Building an initial data base<br \/><strong>5.<\/strong> Implementing the first automated campaigns<\/p><p><strong>A typical start:<\/strong><\/p><p>\u2022 abandoned basket campaign<br \/>\u2022 welcome series<br \/>\u2022 reactivation of inactive customers<\/p><p>AIC Group takes a pragmatic approach here:<\/p><p><strong>create added value quickly and then expand systematically.<\/strong><\/p><p>We also develop suitable solutions for individual requirements.<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1371\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1371\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 66. WHICH requirements do companies have to meet? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1371\" class=\"elementor-element elementor-element-2a50469 e-con-full e-flex e-con e-child\" data-id=\"2a50469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c9302 elementor-widget elementor-widget-text-editor\" data-id=\"e0c9302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Companies do not need a perfect starting position to get started with marketing automation.<\/p><p><strong>Important requirements are, however:<\/strong><\/p><p>\u2022 a basic data base<br \/>\u2022 a clear definition of goals<br \/>\u2022 willingness to change processes<br \/>\u2022 an understanding of data-driven marketing<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 fragmented data landscapes<br \/>\u2022 a lack of structure<br \/>\u2022 limited resources<\/p><p>AIC Group supports companies at exactly these points \u2013 from analysis to implementation.<\/p><p>Even if not all requirements are met, we develop individual strategies for getting started.<\/p><p>More information on Customer Data Platform: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1372\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1372\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 67. HOW long does it take to introduce marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1372\" class=\"elementor-element elementor-element-72ee98d e-con-full e-flex e-con e-child\" data-id=\"72ee98d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f27b18 elementor-widget elementor-widget-text-editor\" data-id=\"9f27b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The duration of the introduction depends heavily on the scope and complexity.<\/p><p><strong>Typical time frames:<\/strong><\/p><p>\u2022 first use cases: a few weeks<br \/>\u2022 medium-term build-up: several months<br \/>\u2022 full integration: individual<\/p><p>AIC Group deliberately takes an iterative approach:<\/p><p>\u2022 a quick start with first use cases<br \/>\u2022 step-by-step expansion<br \/>\u2022 continuous optimisation<\/p><p><strong>An example:<\/strong><\/p><p>A company starts with a reactivation campaign and then adds further processes step by step.<\/p><p><strong>The advantage:<\/strong><\/p><p>\u2022 quick results<br \/>\u2022 lower risk<br \/>\u2022 better scalability<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1373\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1373\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 68. WHICH costs arise with marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1373\" class=\"elementor-element elementor-element-7ee999f e-con-full e-flex e-con e-child\" data-id=\"7ee999f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213cfd5 elementor-widget elementor-widget-text-editor\" data-id=\"213cfd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The costs of marketing automation are made up of various factors:<\/p><p>\u2022 software (e.g. MAS)<br \/>\u2022 implementation<br \/>\u2022 integration<br \/>\u2022 operation and optimisation<\/p><p><strong>The investment depends on:<\/strong><\/p><p>\u2022 company size<br \/>\u2022 complexity<br \/>\u2022 number of use cases<\/p><p><strong>Important:<\/strong><\/p><p>Marketing automation is not purely a cost centre, but an investment lever with measurable ROI.<\/p><p><strong>An example<\/strong>:<\/p><p>An automated campaign generates additional revenue that clearly exceeds the investment.<\/p><p>AIC Group develops solutions that make economic sense and are scalable \u2013 for mid-sized companies and enterprise companies alike.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1374\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1374\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 69. WHICH mistakes should companies avoid? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1374\" class=\"elementor-element elementor-element-aa50aff e-con-full e-flex e-con e-child\" data-id=\"aa50aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf25d3 elementor-widget elementor-widget-text-editor\" data-id=\"1bf25d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Typical mistakes often occur when marketing automation is introduced.<\/p><p><strong>These include, for example:<\/strong><\/p><p>\u2022 a lack of strategy<br \/>\u2022 too complex a start<br \/>\u2022 an unclear definition of goals<br \/>\u2022 poor data quality<br \/>\u2022 a lack of coordination between teams<\/p><p><strong>A common mistake:<\/strong><\/p><p>Technology is introduced without clear use cases.<\/p><p><strong>AIC Group recommends:<\/strong><\/p><p>\u2022 a focus on concrete use cases<br \/>\u2022 step-by-step build-up<br \/>\u2022 a clear objective<\/p><p>This way, risks can be minimised and quick successes achieved.<\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1375\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1375\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 70. HOW does a successful implementation work? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1375\" class=\"elementor-element elementor-element-6bb7e51 e-con-full e-flex e-con e-child\" data-id=\"6bb7e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca98ac0 elementor-widget elementor-widget-text-editor\" data-id=\"ca98ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A successful implementation is based on a structured approach.<\/p><p><strong>Typical success factors:<\/strong><\/p><p>\u2022 a clear strategy<br \/>\u2022 a clean data base<br \/>\u2022 defined processes<br \/>\u2022 close coordination between specialist departments<br \/>\u2022 continuous optimisation<\/p><p><strong>An example:<\/strong><\/p><p>A company starts with a few clearly defined campaigns and expands them systematically.<\/p><p>AIC Group accompanies companies end to end \u2013 from strategy to operational implementation.<\/p><p>More information on Automation Workflow: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1376\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1376\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 71. HOW can marketing automation be scaled? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1376\" class=\"elementor-element elementor-element-d1bb65e e-con-full e-flex e-con e-child\" data-id=\"d1bb65e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227245f elementor-widget elementor-widget-text-editor\" data-id=\"227245f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation can be scaled step by step.<\/p><p><strong>Typical steps:<\/strong><\/p><p>\u2022 expanding use cases<br \/>\u2022 integrating further data sources<br \/>\u2022 expanding target groups<br \/>\u2022 using additional channels<br \/>\u2022 using AI<\/p><p><strong>An example:<\/strong><\/p><p>A company starts with email automation and later expands to cross-channel and predictive analytics.<\/p><p>The <strong>MAS<\/strong> has a modular structure and grows with the requirements.<\/p><p>AIC Group makes sure that scaling is structured and sustainable.<\/p><p>More information on Customer Insights: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1377\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1377\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 72. WHICH role does change management play? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1377\" class=\"elementor-element elementor-element-54c32b0 e-con-full e-flex e-con e-child\" data-id=\"54c32b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d5f2e elementor-widget elementor-widget-text-editor\" data-id=\"37d5f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation is not just a technology project, but also a process of change.<\/p><p><strong>Typical challenges:<\/strong><\/p><p>\u2022 new ways of working<br \/>\u2022 new processes<br \/>\u2022 new roles<\/p><p><strong>Important success factors:<\/strong><\/p><p>\u2022 training of employees<br \/>\u2022 clear communication<br \/>\u2022 involvement of all stakeholders<\/p><p>AIC Group also supports companies in organisational change \u2013 not just technically.<\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1378\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1378\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 73. HOW can the success of marketing automation be secured in the long term? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1378\" class=\"elementor-element elementor-element-6c53787 e-con-full e-flex e-con e-child\" data-id=\"6c53787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc04b7a elementor-widget elementor-widget-text-editor\" data-id=\"cc04b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Long-term success comes from continuous further development.<\/p><p><strong>Typical measures:<\/strong><\/p><p>\u2022 regular analysis<br \/>\u2022 optimisation of campaigns<br \/>\u2022 extension of use cases<br \/>\u2022 use of new technologies<\/p><p><strong>An example:<\/strong><\/p><p>A campaign is reviewed and optimised regularly \u2013 instead of being implemented once.<\/p><p>AIC Group accompanies companies over the long term and ensures lasting success.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1379\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1379\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 74. HOW does AIC Group differ from other providers? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1379\" class=\"elementor-element elementor-element-46f4127 e-con-full e-flex e-con e-child\" data-id=\"46f4127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73ee493 elementor-widget elementor-widget-text-editor\" data-id=\"73ee493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group differs through an approach that looks at the whole:<\/p><p>\u2022 combination of technology, data and strategy<br \/>\u2022 own platform: Marketing Automation Studio (MAS)<br \/>\u2022 focus on customer engagement<br \/>\u2022 AI-supported decision support<\/p><p><strong>Particularly worth highlighting:<\/strong><\/p><p>\u2022 more than 25 years of experience<br \/>\u2022 projects with well-known companies from the German economy<br \/>\u2022 individual, flexible solutions<\/p><p>We see marketing automation not as a tool, but as a <strong>strategic success factor.<\/strong><\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-13710\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-13710\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 75. WHICH role does consulting play in marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-13710\" class=\"elementor-element elementor-element-eb03bee e-con-full e-flex e-con e-child\" data-id=\"eb03bee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185b1fd elementor-widget elementor-widget-text-editor\" data-id=\"185b1fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consulting is a central success factor in marketing automation.<\/p><p><strong>Why?<\/strong><\/p><p>Because technology alone is not enough.<\/p><p><strong>Typical consulting services:<\/strong><\/p><p>\u2022 strategy development<br \/>\u2022 use case definition<br \/>\u2022 process design<br \/>\u2022 data strategy<\/p><p>AIC Group combines consulting and implementation \u2013 for end-to-end solutions.<\/p><p><strong>We develop suitable concepts for complex requirements, too.<\/strong><\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-13711\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-13711\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 76. HOW does AIC Group support companies in the long term? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-13711\" class=\"elementor-element elementor-element-ac53173 e-con-full e-flex e-con e-child\" data-id=\"ac53173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a14c933 elementor-widget elementor-widget-text-editor\" data-id=\"a14c933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group accompanies companies across the entire life cycle:<\/p><p>\u2022 strategy<br \/>\u2022 implementation<br \/>\u2022 operation<br \/>\u2022 optimisation<\/p><p><strong>Our approach:<\/strong><\/p><p>\u2022 long-term partnership<br \/>\u2022 continuous further development<br \/>\u2022 measurable results<\/p><p>In doing so, we bring in our experience from more than 25 years of projects.<\/p><p>More information on AIC Group: <a href=\"https:\/\/www.aicgroup.de\/en\/\">https:\/\/www.aicgroup.de\/en\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-13712\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-13712\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 77. WHY is now the right time for marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-13712\" class=\"elementor-element elementor-element-d3c1e78 e-con-full e-flex e-con e-child\" data-id=\"d3c1e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bff1b8 elementor-widget elementor-widget-text-editor\" data-id=\"7bff1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The right time is now, because:<\/p><p>\u2022 customers have high expectations<br \/>\u2022 data is available<br \/>\u2022 competition is increasing<br \/>\u2022 technologies are mature<\/p><p>Companies that invest now secure long-term competitive advantages.<\/p><p>AIC Group supports companies in taking this step successfully \u2013 <strong>in a<\/strong> <strong>structured, practical and scalable way.<\/strong><\/p><p>More information on marketing automation: <a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">https:\/\/www.aicgroup.de\/en\/marketing-automation\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"65. HOW do you get started with marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Getting started with marketing automation does not begin with technology, but with a clear strategy.Typical first steps are:1. Defining concrete goals (e.g. conversion, customer loyalty)2. Identifying relevant use cases3. Analysing existing data and systems4. Building an initial data base5. Implementing the first automated campaignsA typical start:\\u2022 abandoned basket campaign\\u2022 welcome series\\u2022 reactivation of inactive customersAIC Group takes a pragmatic approach here:create added value quickly and then expand systematically.We also develop suitable solutions for individual requirements.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"66. WHICH requirements do companies have to meet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Companies do not need a perfect starting position to get started with marketing automation.Important requirements are, however:\\u2022 a basic data base\\u2022 a clear definition of goals\\u2022 willingness to change processes\\u2022 an understanding of data-driven marketingTypical challenges include:\\u2022 fragmented data landscapes\\u2022 a lack of structure\\u2022 limited resourcesAIC Group supports companies at exactly these points \\u2013 from analysis to implementation.Even if not all requirements are met, we develop individual strategies for getting started.More information on Customer Data Platform: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#data-platform\"}},{\"@type\":\"Question\",\"name\":\"67. HOW long does it take to introduce marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The duration of the introduction depends heavily on the scope and complexity.Typical time frames:\\u2022 first use cases: a few weeks\\u2022 medium-term build-up: several months\\u2022 full integration: individualAIC Group deliberately takes an iterative approach:\\u2022 a quick start with first use cases\\u2022 step-by-step expansion\\u2022 continuous optimisationAn example:A company starts with a reactivation campaign and then adds further processes step by step.The advantage:\\u2022 quick results\\u2022 lower risk\\u2022 better scalabilityMore information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"68. WHICH costs arise with marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The costs of marketing automation are made up of various factors:\\u2022 software (e.g. MAS)\\u2022 implementation\\u2022 integration\\u2022 operation and optimisationThe investment depends on:\\u2022 company size\\u2022 complexity\\u2022 number of use casesImportant:Marketing automation is not purely a cost centre, but an investment lever with measurable ROI.An example:An automated campaign generates additional revenue that clearly exceeds the investment.AIC Group develops solutions that make economic sense and are scalable \\u2013 for mid-sized companies and enterprise companies alike.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"69. WHICH mistakes should companies avoid?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Typical mistakes often occur when marketing automation is introduced.These include, for example:\\u2022 a lack of strategy\\u2022 too complex a start\\u2022 an unclear definition of goals\\u2022 poor data quality\\u2022 a lack of coordination between teamsA common mistake:Technology is introduced without clear use cases.AIC Group recommends:\\u2022 a focus on concrete use cases\\u2022 step-by-step build-up\\u2022 a clear objectiveThis way, risks can be minimised and quick successes achieved.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}},{\"@type\":\"Question\",\"name\":\"70. HOW does a successful implementation work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A successful implementation is based on a structured approach.Typical success factors:\\u2022 a clear strategy\\u2022 a clean data base\\u2022 defined processes\\u2022 close coordination between specialist departments\\u2022 continuous optimisationAn example:A company starts with a few clearly defined campaigns and expands them systematically.AIC Group accompanies companies end to end \\u2013 from strategy to operational implementation.More information on Automation Workflow: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#automation-workflow\"}},{\"@type\":\"Question\",\"name\":\"71. HOW can marketing automation be scaled?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation can be scaled step by step.Typical steps:\\u2022 expanding use cases\\u2022 integrating further data sources\\u2022 expanding target groups\\u2022 using additional channels\\u2022 using AIAn example:A company starts with email automation and later expands to cross-channel and predictive analytics.The MAS has a modular structure and grows with the requirements.AIC Group makes sure that scaling is structured and sustainable.More information on Customer Insights: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-insight-studio\"}},{\"@type\":\"Question\",\"name\":\"72. WHICH role does change management play?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketing automation is not just a technology project, but also a process of change.Typical challenges:\\u2022 new ways of working\\u2022 new processes\\u2022 new rolesImportant success factors:\\u2022 training of employees\\u2022 clear communication\\u2022 involvement of all stakeholdersAIC Group also supports companies in organisational change \\u2013 not just technically.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}},{\"@type\":\"Question\",\"name\":\"73. HOW can the success of marketing automation be secured in the long term?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Long-term success comes from continuous further development.Typical measures:\\u2022 regular analysis\\u2022 optimisation of campaigns\\u2022 extension of use cases\\u2022 use of new technologiesAn example:A campaign is reviewed and optimised regularly \\u2013 instead of being implemented once.AIC Group accompanies companies over the long term and ensures lasting success.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/#customer-analytics\"}},{\"@type\":\"Question\",\"name\":\"74. HOW does AIC Group differ from other providers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group differs through an approach that looks at the whole:\\u2022 combination of technology, data and strategy\\u2022 own platform: Marketing Automation Studio (MAS)\\u2022 focus on customer engagement\\u2022 AI-supported decision supportParticularly worth highlighting:\\u2022 more than 25 years of experience\\u2022 projects with well-known companies from the German economy\\u2022 individual, flexible solutionsWe see marketing automation not as a tool, but as a strategic success factor.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}},{\"@type\":\"Question\",\"name\":\"75. WHICH role does consulting play in marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Consulting is a central success factor in marketing automation.Why?Because technology alone is not enough.Typical consulting services:\\u2022 strategy development\\u2022 use case definition\\u2022 process design\\u2022 data strategyAIC Group combines consulting and implementation \\u2013 for end-to-end solutions.We develop suitable concepts for complex requirements, too.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}},{\"@type\":\"Question\",\"name\":\"76. HOW does AIC Group support companies in the long term?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group accompanies companies across the entire life cycle:\\u2022 strategy\\u2022 implementation\\u2022 operation\\u2022 optimisationOur approach:\\u2022 long-term partnership\\u2022 continuous further development\\u2022 measurable resultsIn doing so, we bring in our experience from more than 25 years of projects.More information on AIC Group: https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"}},{\"@type\":\"Question\",\"name\":\"77. WHY is now the right time for marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The right time is now, because:\\u2022 customers have high expectations\\u2022 data is available\\u2022 competition is increasing\\u2022 technologies are matureCompanies that invest now secure long-term competitive advantages.AIC Group supports companies in taking this step successfully \\u2013 in a structured, practical and scalable way.More information on marketing automation: https:\\\/\\\/www.aicgroup.de\\\/en\\\/marketing-automation\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e0038 elementor-widget elementor-widget-text-editor\" data-id=\"40e0038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about strategy, introduction &amp; project delivery, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b610f56 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b610f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Studio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3f7a495 e-flex e-con-boxed e-con e-parent\" data-id=\"3f7a495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebd56 elementor-widget elementor-widget-menu-anchor\" data-id=\"45ebd56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"AgenticAI-ki-agenten\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9898c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9898c25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-507df69\" data-id=\"507df69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f128360 elementor-widget elementor-widget-heading\" data-id=\"f128360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ SECTION: Agentic AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b279c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b279c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06360e8\" data-id=\"06360e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b2f0a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b2f0a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-798e1ff\" data-id=\"798e1ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445db54 elementor-widget elementor-widget-heading\" data-id=\"445db54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy, introduction &amp; project delivery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9d2e6 elementor-widget elementor-widget-n-accordion\" data-id=\"cc9d2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2140\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2140\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 78. WHAT is an AI agent and how does it differ from a chatbot? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2140\" class=\"elementor-element elementor-element-ece6124 e-con-full e-flex e-con e-child\" data-id=\"ece6124\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f19ff3a elementor-widget elementor-widget-text-editor\" data-id=\"f19ff3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A chatbot answers questions. An agent acts: it follows a defined role, accesses stored knowledge, uses tools and works through tasks. In short \u2013 generative AI answers, agentic AI acts.<\/p><p>More information on agentic AI: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2141\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2141\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 79. WHAT does agentic AI mean? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2141\" class=\"elementor-element elementor-element-a4b4351 e-con-full e-flex e-con e-child\" data-id=\"a4b4351\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-892bb77 elementor-widget elementor-widget-text-editor\" data-id=\"892bb77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic AI is the most recent layer of AI development, built on generative models and supplemented by knowledge, planning and tool use. For us, the term stands for agents that take expert load off employees \u2013 not for process automation.<\/p><p>More information on agentic AI: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2142\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2142\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 80. DOES an AI agent replace employees? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2142\" class=\"elementor-element elementor-element-73aa40f e-con-full e-flex e-con e-child\" data-id=\"73aa40f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c02f5 elementor-widget elementor-widget-text-editor\" data-id=\"a6c02f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No \u2013 and that is not the aim either. Our agents take expert load off employees: they prepare, check, suggest and sometimes disagree. Decision and responsibility remain with people. An agent is a sparring partner, not an autopilot. How far it works independently over time is something you decide step by step.<\/p><p>More information on working with the agent: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#arbeiten-mit-agenten\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/#arbeiten-mit-agenten<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2143\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2143\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 81. WHAT does AIC Group itself use AI agents for? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2143\" class=\"elementor-element elementor-element-b0fa31e e-con-full e-flex e-con e-child\" data-id=\"b0fa31e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9db96 elementor-widget elementor-widget-text-editor\" data-id=\"ff9db96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For our own content planning. The agent knows our positioning, language rules and editorial planning and works out posts with us. It has been running in day-to-day work for months and is continuously refined. Our consulting offer grew out of this.<\/p><p>More information from practice: <a href=\"https:\/\/www.aicgroup.de\/en\/blog\/\">https:\/\/www.aicgroup.de\/en\/blog\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2144\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2144\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 82. HOW does building an agent work? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2144\" class=\"elementor-element elementor-element-5bf3617 e-con-full e-flex e-con e-child\" data-id=\"5bf3617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97fd70 elementor-widget elementor-widget-text-editor\" data-id=\"e97fd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In six phases: clarify role and goal, write the system prompt, build the knowledge base, develop skills, work with it in day-to-day business, optimise continuously. We describe each phase on our Agentic AI page.<\/p><p>More information on the six phases: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2145\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2145\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 83. WHICH prerequisites does a company need to meet? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2145\" class=\"elementor-element elementor-element-cc1d9c9 e-con-full e-flex e-con e-child\" data-id=\"cc1d9c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d8b29 elementor-widget elementor-widget-text-editor\" data-id=\"54d8b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three questions are decisive earlier than any technology question: Is the required knowledge available in structured form? Can the task be described? Has it been clarified who checks and approves the output? A large IT project is not necessary.<\/p><p>More information on role &amp; purpose: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#rolle-ziel\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/#rolle-ziel<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2146\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2146\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 84. WHICH use case is suitable as a starting point? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2146\" class=\"elementor-element elementor-element-33914e2 e-con-full e-flex e-con e-child\" data-id=\"33914e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea156d elementor-widget elementor-widget-text-editor\" data-id=\"0ea156d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A task that comes up regularly, whose knowledge is available in writing and whose result the users can judge for themselves. Without this judgement there is no feedback, and without feedback no improvement. Sensitive fields such as personnel selection are not suitable as a starting point.<\/p><p>More information on role &amp; purpose: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#rolle-ziel\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/#rolle-ziel<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2147\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2147\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 85. WHICH AI model is this tied to? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2147\" class=\"elementor-element elementor-element-e04d3e2 e-con-full e-flex e-con e-child\" data-id=\"e04d3e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e1d3d elementor-widget elementor-widget-text-editor\" data-id=\"24e1d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>None. Our consulting is tool-agnostic. System prompt, knowledge files and skills are kept with you as readable files and still work if you change the model.<\/p><p>More information on agentic AI: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2148\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2148\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 86.  WHAT does the EU AI Act have to do with this? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2148\" class=\"elementor-element elementor-element-54c31ca e-con-full e-flex e-con e-child\" data-id=\"54c31ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb2867 elementor-widget elementor-widget-text-editor\" data-id=\"3cb2867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It regulates the use of AI by risk classes, and these depend on the intended purpose, not on the model. We classify the intended purpose pragmatically and anchor guard rails in the system prompt. This is not legal advice.<\/p><p>More information on the system prompt: <a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#system-prompt\">https:\/\/www.aicgroup.de\/en\/agentic-ai\/#system-prompt<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"78. WHAT is an AI agent and how does it differ from a chatbot?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A chatbot answers questions. An agent acts: it follows a defined role, accesses stored knowledge, uses tools and works through tasks. In short \\u2013 generative AI answers, agentic AI acts.More information on agentic AI: https:\\\/\\\/www.aicgroup.de\\\/en\\\/agentic-ai\\\/\"}},{\"@type\":\"Question\",\"name\":\"79. 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We describe each phase on our Agentic AI page.More information on the six phases: https:\\\/\\\/www.aicgroup.de\\\/en\\\/agentic-ai\\\/\"}},{\"@type\":\"Question\",\"name\":\"83. WHICH prerequisites does a company need to meet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Three questions are decisive earlier than any technology question: Is the required knowledge available in structured form? Can the task be described? Has it been clarified who checks and approves the output? A large IT project is not necessary.More information on role &amp; purpose: https:\\\/\\\/www.aicgroup.de\\\/en\\\/agentic-ai\\\/#rolle-ziel\"}},{\"@type\":\"Question\",\"name\":\"84. WHICH use case is suitable as a starting point?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A task that comes up regularly, whose knowledge is available in writing and whose result the users can judge for themselves. Without this judgement there is no feedback, and without feedback no improvement. Sensitive fields such as personnel selection are not suitable as a starting point.More information on role &amp; purpose: https:\\\/\\\/www.aicgroup.de\\\/en\\\/agentic-ai\\\/#rolle-ziel\"}},{\"@type\":\"Question\",\"name\":\"85. WHICH AI model is this tied to?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"None. Our consulting is tool-agnostic. System prompt, knowledge files and skills are kept with you as readable files and still work if you change the model.More information on agentic AI: https:\\\/\\\/www.aicgroup.de\\\/en\\\/agentic-ai\\\/\"}},{\"@type\":\"Question\",\"name\":\"86.  WHAT does the EU AI Act have to do with this?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It regulates the use of AI by risk classes, and these depend on the intended purpose, not on the model. We classify the intended purpose pragmatically and anchor guard rails in the system prompt. This is not legal advice.More information on the system prompt: https:\\\/\\\/www.aicgroup.de\\\/en\\\/agentic-ai\\\/#system-prompt\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e42b3 elementor-widget elementor-widget-text-editor\" data-id=\"05e42b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>Agentic AI &amp; AI agents<\/strong>, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong> <\/a>We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413ad67 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"413ad67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agentic AI at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b393a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b393a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d243b3\" data-id=\"0d243b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4dd4e3 elementor-widget elementor-widget-heading\" data-id=\"b4dd4e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ SECTION: BI-Consulting &amp; Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e35617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e35617\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e73795\" data-id=\"3e73795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91454c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"91454c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8385cde\" data-id=\"8385cde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba38e15 elementor-widget elementor-widget-heading\" data-id=\"ba38e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic foundations &amp; benefits of business intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404ca4b elementor-widget elementor-widget-n-accordion\" data-id=\"404ca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6740\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6740\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 87. WHAT does business intelligence (BI) mean and why is it becoming increasingly important for enterprise companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6740\" class=\"elementor-element elementor-element-f8996ea e-con-full e-flex e-con e-child\" data-id=\"f8996ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a91cea elementor-widget elementor-widget-text-editor\" data-id=\"5a91cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Business intelligence turns scattered data into a basis for decisions. Metrics are defined uniformly, data from different sources is brought together and prepared in such a way that specialists and managers can use it without a detour via IT.<\/p><p>It is becoming more important because data today comes from more and more systems and decisions have to be made faster. Without a shared data base, every department calculates with its own figures \u2013 and meetings revolve around the question of which figure is correct. BI creates structure here, reduces complexity and makes decisions possible.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6741\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6741\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 88. WHAT strategic benefit does business intelligence offer enterprise companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6741\" class=\"elementor-element elementor-element-bebf1df e-con-full e-flex e-con e-child\" data-id=\"bebf1df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8690c1 elementor-widget elementor-widget-text-editor\" data-id=\"f8690c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The strategic benefit is that steering is based on reliable figures instead of assumptions. Typical examples are:<br \/>\u2022 a shared definition of the most important metrics across all departments<br \/>\u2022 a quick view of deviations between plan and actual<br \/>\u2022 less manual effort for reports that are compiled in spreadsheets today<br \/>\u2022 specialists and managers who answer their questions themselves instead of waiting for analyses from IT<\/p><p>BI has the greatest leverage where it is aligned with concrete decisions. That is why we start with the questions and not with the data \u2013 advice before technology.<\/p><p>More information on Data Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6742\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6742\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 89. WHY are data-based decisions more successful than assessments based purely on experience? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6742\" class=\"elementor-element elementor-element-3cecf53 e-con-full e-flex e-con e-child\" data-id=\"3cecf53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387c877 elementor-widget elementor-widget-text-editor\" data-id=\"387c877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experience remains valuable \u2013 it tells you which questions are important. Data shows whether the answer is right.<\/p><p>Assessments based purely on experience reach their limits where relationships are too complex, markets too fast or developments gradual. Data-based decisions are traceable, can be verified and get better with every piece of feedback.<\/p><p>The combination of the two is strongest: specialists formulate the assumption, the data confirms or refutes it. BI provides the basis for this \u2013 uniformly defined metrics, a reliable data base and analyses that specialist departments can use themselves.<\/p><p>More information on Data Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaa692 elementor-widget elementor-widget-image\" data-id=\"aaaa692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/marketing-automation-aic-mas-customer-journey-vergleich-Frage91.jpg\" class=\"attachment-full size-full wp-image-16484\" alt=\"Infografik zum Vergleich zwischen isolierten Kontaktpunkten und einer orchestrierten Customer Journey mittels MAS-Automatisierung.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/marketing-automation-aic-mas-customer-journey-vergleich-Frage91.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/marketing-automation-aic-mas-customer-journey-vergleich-Frage91-300x169.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/marketing-automation-aic-mas-customer-journey-vergleich-Frage91-1024x576.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/marketing-automation-aic-mas-customer-journey-vergleich-Frage91-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6743\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6743\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 90. HOW does business intelligence support management, C-level and specialist departments in strategic decisions? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6743\" class=\"elementor-element elementor-element-d8f142d e-con-full e-flex e-con e-child\" data-id=\"d8f142d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aee471 elementor-widget elementor-widget-text-editor\" data-id=\"5aee471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each level needs a different view of the same figures. Management needs a few reliable steering metrics at a glance. Specialist departments need the depth behind them in order to understand causes and derive measures.<\/p><p><strong>BI combines both on a shared data base:<\/strong><\/p><p>\u2022 management dashboards with the central metrics<br \/>\u2022 the path from the overall view down to individual regions, products or cost centres<br \/>\u2022 reports that are available regularly and without manual effort<br \/>\u2022 self-service analyses for the specialist departments<\/p><p>This way, all levels talk about the same figures \u2013 and the discussion revolves around decisions instead of the question of which report is correct.<\/p><p>More information on Data Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6744\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6744\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 91. WHICH areas of a company benefit particularly from business intelligence? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6744\" class=\"elementor-element elementor-element-cdb9cd6 e-con-full e-flex e-con e-child\" data-id=\"cdb9cd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3d10e elementor-widget elementor-widget-text-editor\" data-id=\"ff3d10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Business intelligence delivers its greatest benefit wherever large volumes of data have to be translated into reliable decisions. In enterprise companies, this generally affects almost all central functions.<\/p><p><strong>Those that benefit particularly strongly include, for example:<\/strong><\/p><p>\u2022 <strong>Management &amp; executive board:<\/strong> for strategic steering, goal tracking and performance transparency<\/p><p>\u2022 <strong>Controlling &amp; finance:<\/strong> for KPI-based steering, reporting, budgeting and forecasting<\/p><p>\u2022 <strong>Sales:<\/strong> for revenue analyses, customer development, potential assessment and regional steering<\/p><p><strong>\u2022 Marketing:<\/strong> for campaign evaluation, target group analyses and performance measurement<\/p><p><strong>\u2022 Purchasing &amp; supply chain:<\/strong> for inventory, demand and supply chain analyses<\/p><p><strong>\u2022 Operations &amp; production:<\/strong> for process optimisation, capacity utilisation steering and quality monitoring<\/p><p><strong>\u2022 HR &amp; service:<\/strong> for resource planning, service levels and operational transparency<\/p><p>AIC Group does not develop BI solutions on a one-size-fits-all basis, but tailored to role, area of responsibility and decision-making needs. The result is precisely fitting dashboards, dossiers and reports instead of generic standard analyses.<\/p><p>Our experience from more than <strong>25 years<\/strong> <strong>of BI consulting<\/strong> shows: the greatest benefit arises when all areas work on a consistent data base and still receive exactly the views they need for their tasks.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6745\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6745\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 92. WHY does business intelligence create more transparency in the company? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6745\" class=\"elementor-element elementor-element-869accf e-con-full e-flex e-con e-child\" data-id=\"869accf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db98be elementor-widget elementor-widget-text-editor\" data-id=\"1db98be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In many enterprise companies, data has grown historically, is spread across numerous systems and is defined differently from department to department. The result is reports that deviate from one another, contradictory metrics and a high coordination effort between departments.<\/p><p>Business intelligence creates transparency by bringing relevant data sources together, standardising metrics and providing information in a uniform form. As a result, management and specialist departments access the same data base. This reduces room for interpretation and strengthens trust in figures and decisions.<\/p><p>AIC Group supports you at exactly this point with <strong>Data Integration, Data Design and KPI<\/strong> <strong>definition.<\/strong><\/p><p><strong>Typical challenges include, for example:<\/strong><\/p><p>\u2022 several truths for the same metric<br \/>\u2022 manually maintained Excel reports in individual specialist departments<br \/>\u2022 a lack of continuity between operational systems and management reporting<br \/>\u2022 unclear data origin and a lack of traceability<br \/>\u2022 low acceptance of reports due to inconsistent results<\/p><p>A structured BI landscape creates traceable information flows, clear responsibilities and reliable bases for decisions. In large organisations in particular, transparency is not a nice-to-have, but a prerequisite for effective steering.<\/p><p>More information on Data Integration: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6746\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6746\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 93. WIE HOW does business intelligence improve planning, forecasting and steering processes? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6746\" class=\"elementor-element elementor-element-168e6b3 e-con-full e-flex e-con e-child\" data-id=\"168e6b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadde6d elementor-widget elementor-widget-text-editor\" data-id=\"eadde6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Planning and forecasting processes are only reliable if they are based on consistent, up-to-date and cleanly defined data. Business intelligence creates the basis for this by bringing together and analysing historical developments, current metrics and relevant influencing factors in a structured way.<\/p><p>This allows planning to be set up in a considerably more realistic and dynamic way.<\/p><p><strong>Companies can, for example:<\/strong><\/p><p>\u2022 assess revenue developments earlier<br \/>\u2022 analyse cost trends more transparently<br \/>\u2022 plan resources and capacities more precisely<br \/>\u2022 identify deviations between plan and actual more quickly<br \/>\u2022 continuously update and refine forecasts<\/p><p>AIC Group supports enterprise companies in setting up forecasting and steering processes in such a way that they are usable in operations and reliable strategically. This includes, for example, building tailored data models, defining the KPIs relevant for steering, integrating distributed data sources and implementing them in Strategy or Power BI dashboards.<\/p><p>In volatile markets in particular, reliable forecasts are a significant competitive advantage. Companies that steer their planning on the basis of data react faster to changes and can address risks considerably earlier.<\/p><p>More information on Data Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6747\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6747\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 94. WHAT is part of a data strategy? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6747\" class=\"elementor-element elementor-element-573aba3 e-con-full e-flex e-con e-child\" data-id=\"573aba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8405d5 elementor-widget elementor-widget-text-editor\" data-id=\"b8405d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Steering and planning processes, data and system architecture, roles and responsibilities, the system of metrics and the question of data governance. So considerably less technology than many expect.<\/p><p>More information on Data Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"87. WHAT does business intelligence (BI) mean and why is it becoming increasingly important for enterprise companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Business intelligence turns scattered data into a basis for decisions. Metrics are defined uniformly, data from different sources is brought together and prepared in such a way that specialists and managers can use it without a detour via IT.It is becoming more important because data today comes from more and more systems and decisions have to be made faster. Without a shared data base, every department calculates with its own figures \\u2013 and meetings revolve around the question of which figure is correct. BI creates structure here, reduces complexity and makes decisions possible.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"88. WHAT strategic benefit does business intelligence offer enterprise companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The strategic benefit is that steering is based on reliable figures instead of assumptions. Typical examples are:\\u2022 a shared definition of the most important metrics across all departments\\u2022 a quick view of deviations between plan and actual\\u2022 less manual effort for reports that are compiled in spreadsheets today\\u2022 specialists and managers who answer their questions themselves instead of waiting for analyses from ITBI has the greatest leverage where it is aligned with concrete decisions. That is why we start with the questions and not with the data \\u2013 advice before technology.More information on Data Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-strategy\"}},{\"@type\":\"Question\",\"name\":\"89. WHY are data-based decisions more successful than assessments based purely on experience?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Experience remains valuable \\u2013 it tells you which questions are important. Data shows whether the answer is right.Assessments based purely on experience reach their limits where relationships are too complex, markets too fast or developments gradual. Data-based decisions are traceable, can be verified and get better with every piece of feedback.The combination of the two is strongest: specialists formulate the assumption, the data confirms or refutes it. BI provides the basis for this \\u2013 uniformly defined metrics, a reliable data base and analyses that specialist departments can use themselves.More information on Data Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"90. HOW does business intelligence support management, C-level and specialist departments in strategic decisions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Each level needs a different view of the same figures. Management needs a few reliable steering metrics at a glance. Specialist departments need the depth behind them in order to understand causes and derive measures.BI combines both on a shared data base:\\u2022 management dashboards with the central metrics\\u2022 the path from the overall view down to individual regions, products or cost centres\\u2022 reports that are available regularly and without manual effort\\u2022 self-service analyses for the specialist departmentsThis way, all levels talk about the same figures \\u2013 and the discussion revolves around decisions instead of the question of which report is correct.More information on Data Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"91. WHICH areas of a company benefit particularly from business intelligence?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Business intelligence delivers its greatest benefit wherever large volumes of data have to be translated into reliable decisions. In enterprise companies, this generally affects almost all central functions.Those that benefit particularly strongly include, for example:\\u2022 Management &amp; executive board: for strategic steering, goal tracking and performance transparency\\u2022 Controlling &amp; finance: for KPI-based steering, reporting, budgeting and forecasting\\u2022 Sales: for revenue analyses, customer development, potential assessment and regional steering\\u2022 Marketing: for campaign evaluation, target group analyses and performance measurement\\u2022 Purchasing &amp; supply chain: for inventory, demand and supply chain analyses\\u2022 Operations &amp; production: for process optimisation, capacity utilisation steering and quality monitoring\\u2022 HR &amp; service: for resource planning, service levels and operational transparencyAIC Group does not develop BI solutions on a one-size-fits-all basis, but tailored to role, area of responsibility and decision-making needs. The result is precisely fitting dashboards, dossiers and reports instead of generic standard analyses.Our experience from more than 25 years of BI consulting shows: the greatest benefit arises when all areas work on a consistent data base and still receive exactly the views they need for their tasks.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"92. WHY does business intelligence create more transparency in the company?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In many enterprise companies, data has grown historically, is spread across numerous systems and is defined differently from department to department. The result is reports that deviate from one another, contradictory metrics and a high coordination effort between departments.Business intelligence creates transparency by bringing relevant data sources together, standardising metrics and providing information in a uniform form. As a result, management and specialist departments access the same data base. This reduces room for interpretation and strengthens trust in figures and decisions.AIC Group supports you at exactly this point with Data Integration, Data Design and KPI definition.Typical challenges include, for example:\\u2022 several truths for the same metric\\u2022 manually maintained Excel reports in individual specialist departments\\u2022 a lack of continuity between operational systems and management reporting\\u2022 unclear data origin and a lack of traceability\\u2022 low acceptance of reports due to inconsistent resultsA structured BI landscape creates traceable information flows, clear responsibilities and reliable bases for decisions. In large organisations in particular, transparency is not a nice-to-have, but a prerequisite for effective steering.More information on Data Integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"93. WIE HOW does business intelligence improve planning, forecasting and steering processes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Planning and forecasting processes are only reliable if they are based on consistent, up-to-date and cleanly defined data. Business intelligence creates the basis for this by bringing together and analysing historical developments, current metrics and relevant influencing factors in a structured way.This allows planning to be set up in a considerably more realistic and dynamic way.Companies can, for example:\\u2022 assess revenue developments earlier\\u2022 analyse cost trends more transparently\\u2022 plan resources and capacities more precisely\\u2022 identify deviations between plan and actual more quickly\\u2022 continuously update and refine forecastsAIC Group supports enterprise companies in setting up forecasting and steering processes in such a way that they are usable in operations and reliable strategically. This includes, for example, building tailored data models, defining the KPIs relevant for steering, integrating distributed data sources and implementing them in Strategy or Power BI dashboards.In volatile markets in particular, reliable forecasts are a significant competitive advantage. Companies that steer their planning on the basis of data react faster to changes and can address risks considerably earlier.More information on Data Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"94. WHAT is part of a data strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Steering and planning processes, data and system architecture, roles and responsibilities, the system of metrics and the question of data governance. So considerably less technology than many expect.More information on Data Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-strategy\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c130d elementor-widget elementor-widget-text-editor\" data-id=\"44c130d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>strategic foundations &amp; benefits of business intelligence<\/strong>, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d2008 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e5d2008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a5ded70 e-flex e-con-boxed e-con e-parent\" data-id=\"a5ded70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13aa5a9 elementor-widget elementor-widget-menu-anchor\" data-id=\"13aa5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-10\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62efb21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62efb21\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ae657a\" data-id=\"3ae657a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0fe9a8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d0fe9a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2217240\" data-id=\"2217240\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9244ad2 elementor-widget elementor-widget-heading\" data-id=\"9244ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data integration, data quality &amp; data architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366bf21 elementor-widget elementor-widget-n-accordion\" data-id=\"366bf21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5700\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5700\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 95. WHAT is meant by data integration in the context of business intelligence? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5700\" class=\"elementor-element elementor-element-5f5bc78 e-con-full e-flex e-con e-child\" data-id=\"5f5bc78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-580feea elementor-widget elementor-widget-text-editor\" data-id=\"580feea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the business intelligence context, data integration refers to the process in which data from different source systems is brought together, harmonised and made available for analysis purposes.<\/p><p>In enterprise companies, data typically comes from a large number of systems \u2013 for example ERP, CRM, finance, e-commerce, data warehouses or external data sources. Without structured data integration, this data remains isolated and can only be used to a limited extent for analyses of the business as a whole.<\/p><p>AIC Group supports companies in breaking down exactly these silos and creating a consistent data base.<\/p><p><strong>This includes, for example:<\/strong><\/p><p>\u2022 connection and integration of heterogeneous source systems<br \/>\u2022 standardisation of data structures and formats<br \/>\u2022 cleansing and transformation of raw data<br \/>\u2022 building high-performance data pipelines<br \/>\u2022 ensuring that data is consistent and up to date<\/p><p>With more than 25 years of experience in BI consulting, we develop scalable integration architectures that reliably map even complex enterprise landscapes \u2013 as the basis for meaningful analyses in Strategy and Power BI<\/p><p>More information on Data Integration: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4269b86 elementor-widget elementor-widget-image\" data-id=\"4269b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"603\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-group-datenintegration-qualitaet-workflow-infografik-Frage96.jpg\" class=\"attachment-full size-full wp-image-16489\" alt=\"Infografik zum AIC Integrations- und Qualit\u00e4ts-Workflow f\u00fcr eine konsistente Datenbasis.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-group-datenintegration-qualitaet-workflow-infografik-Frage96.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-group-datenintegration-qualitaet-workflow-infografik-Frage96-300x168.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-group-datenintegration-qualitaet-workflow-infografik-Frage96-1024x572.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/aic-group-datenintegration-qualitaet-workflow-infografik-Frage96-768x429.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5701\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5701\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 96. WHY is data quality decisive for the success of BI projects? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5701\" class=\"elementor-element elementor-element-b7f8bd8 e-con-full e-flex e-con e-child\" data-id=\"b7f8bd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cebc33 elementor-widget elementor-widget-text-editor\" data-id=\"8cebc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The quality of the data is the decisive success factor of every business intelligence solution. Even the most powerful tools such as Strategy or Power BI only deliver valid results if the underlying data is correct, complete and consistent.<\/p><p><strong>In practice, typical challenges frequently appear, such as:<\/strong><\/p><p>\u2022 incomplete or incorrect data records<br \/>\u2022 contradictory KPI definitions<br \/>\u2022 outdated or unsynchronised data sets<br \/>\u2022 a lack of standards for data maintenance and validation<br \/>\u2022 different interpretations of the same metric<\/p><p>AIC Group therefore places particular focus on data quality management as an integral part of every BI architecture. Together with our customers, we define clear data standards, establish validation processes and ensure transparent data origins.<\/p><p>In enterprise projects in particular, our experience shows: a clean data base decides whether BI is accepted as a strategic steering instrument or not.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5702\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5702\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 97. WHICH challenges arise when integrating data from different systems? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5702\" class=\"elementor-element elementor-element-8a0d3a5 e-con-full e-flex e-con e-child\" data-id=\"8a0d3a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a00ecb8 elementor-widget elementor-widget-text-editor\" data-id=\"a00ecb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Integrating data from different systems is one of the most demanding tasks in the BI environment \u2013 especially in enterprise structures that have grown over time.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 different data models and data formats<br \/>\u2022 missing unique keys for linking data records<br \/>\u2022 inconsistent master data across systems<br \/>\u2022 high data volumes and performance requirements<br \/>\u2022 complex system landscapes with many interfaces<br \/>\u2022 IT structures that have grown historically without clear documentation<\/p><p>AIC Group contributes its many years of project experience here and develops individual integration strategies that perform well technically and are consistent in business terms. This includes, for example, building central data warehouses, modern data lake architectures or hybrid approaches.<\/p><p>Our aim is not just to connect data technically, but to prepare it in business terms so that it can be used directly for analyses and decisions.<\/p><p>More information on data architecture: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5703\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5703\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 98. WHAT is a data warehouse and what role does it play in the BI architecture? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5703\" class=\"elementor-element elementor-element-2af34a3 e-con-full e-flex e-con e-child\" data-id=\"2af34a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c7a76 elementor-widget elementor-widget-text-editor\" data-id=\"49c7a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A data warehouse is a central data platform in which structured, cleansed and historised data from different source systems is brought together. It forms the basis for consistent analyses, reports and dashboards in the business intelligence environment.<\/p><p>Unlike operational systems (e.g. ERP or CRM), a data warehouse is optimised specifically for analysis purposes.<\/p><p><strong>It enables:<\/strong><\/p><p>\u2022 a consolidated view of company-wide data<br \/>\u2022 historised evaluations and time series analyses<br \/>\u2022 stable, high-performance reporting structures<br \/>\u2022 a uniform definition of metrics and dimensions<\/p><p>AIC Group develops and implements data warehouse architectures that are tailored exactly to the requirements of enterprise companies. In doing so, we take both classic and modern approaches into account \u2013 from relational DWH systems to cloud-based architectures.<\/p><p>A cleanly built data warehouse is the central prerequisite for successful BI projects with Strategy or Power BI.<\/p><p>More information on data design: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5704\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5704\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 99. WHAT role do data models play in the business intelligence environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5704\" class=\"elementor-element elementor-element-184cce9 e-con-full e-flex e-con e-child\" data-id=\"184cce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfea1a elementor-widget elementor-widget-text-editor\" data-id=\"fcfea1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data models are the foundation of every BI solution. Facts, attributes, metrics and filters determine what can be analysed at all later on. A clean model saves you the discussion about which figure is actually correct.<\/p><p>A well thought-out data model ensures that metrics are calculated correctly, relationships are presented in a traceable way and analyses run with good performance.<\/p><p><strong>Typical tasks in data modelling include:<\/strong><\/p><p>\u2022 defining fact and dimension tables<br \/>\u2022 building star or snowflake schemas<br \/>\u2022 mapping business logic and KPI calculations<br \/>\u2022 ensuring consistency across all reports<br \/>\u2022 optimising for performance and scalability<\/p><p>AIC Group contributes extensive expertise from numerous enterprise projects here. We develop tailor-made data models that combine business requirements and technical conditions in the best possible way.<\/p><p>In complex organisations in particular, the quality of the data model decides whether BI solutions remain scalable and maintainable in the long term.<\/p><p>More information on data design: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-design\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-design<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5705\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5705\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 100. HOW can a scalable BI data architecture be built? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5705\" class=\"elementor-element elementor-element-9f22046 e-con-full e-flex e-con e-child\" data-id=\"9f22046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6ae91 elementor-widget elementor-widget-text-editor\" data-id=\"8f6ae91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A scalable BI data architecture must be able to support growing data volumes, rising user numbers and new use cases flexibly \u2013 without performance or data quality suffering.<\/p><p>For enterprise companies, this means creating an architecture that is both stable and adaptable.<\/p><p><strong>This includes, for example:<\/strong><\/p><p>\u2022 clear separation of data integration, storage and analysis<br \/>\u2022 use of data warehouses and\/or data lakes<br \/>\u2022 a modular, extensible system architecture<br \/>\u2022 high-performance data processing and load processes<br \/>\u2022 integration of cloud technologies and hybrid scenarios<br \/>\u2022 governance structures for data and access<\/p><p>AIC Group always develops BI architectures with long-term use and extensibility in mind. Our solutions are designed so that new data sources, additional business departments or new analysis requirements can be integrated at any time.<\/p><p>From more than 25 years of BI consulting, we know what matters in sustainable architectures \u2013 especially in complex enterprise environments.<\/p><p>More information on data architecture: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5706\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5706\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 101. HOW do you make sure that BI systems keep performing well even with large data volumes? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5706\" class=\"elementor-element elementor-element-9d6d67d e-con-full e-flex e-con e-child\" data-id=\"9d6d67d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f5254 elementor-widget elementor-widget-text-editor\" data-id=\"c9f5254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The performance of BI systems is a critical success factor \u2013 especially in enterprise companies with large data volumes and many concurrent users.<\/p><p>High performance is not determined by the BI tool alone, but above all by the underlying data architecture, the data model and the integration processes.<\/p><p><strong>Important measures include:<\/strong><\/p><p>\u2022 optimised data models for fast queries<br \/>\u2022 aggregations and pre-calculations for frequently used metrics<br \/>\u2022 efficient load processes and data pipelines<br \/>\u2022 use of suitable storage technologies (e.g. in-memory)<br \/>\u2022 clear separation of operational and analytical systems<br \/>\u2022 monitoring and continuous performance optimisation<\/p><p>AIC Group treats performance as an integral part of every BI solution from the very beginning. In Strategy implementations in particular, we bring in-depth expertise to ensure stable, fast analyses even with very large data volumes.<\/p><p>The goal is always the same: users get reliable results within seconds \u2013 regardless of data volume and complexity.<\/p><p>More information on Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">https:\/\/www.aicgroup.de\/en\/strategy\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5707\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5707\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 102. WHAT role does data governance play in the business intelligence environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5707\" class=\"elementor-element elementor-element-3242f50 e-con-full e-flex e-con e-child\" data-id=\"3242f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8444e33 elementor-widget elementor-widget-text-editor\" data-id=\"8444e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data governance covers all organisational, business and technical measures for managing, safeguarding and controlling data in the company. In the BI context, it is decisive for ensuring data quality, consistency and security in the long term.<\/p><p>In enterprise companies in particular, data governance is indispensable because many departments, systems and users access the same data. Without clear rules, inconsistencies and uncertainty arise quickly.<\/p><p><strong>Typical components of a data governance strategy include:<\/strong><\/p><p>\u2022 definition of uniform KPI and data standards<br \/>\u2022 clear responsibilities for data (data ownership)<br \/>\u2022 rules for data maintenance and data quality<br \/>\u2022 access concepts and authorisation structures<br \/>\u2022 documentation of data origins (data lineage)<br \/>\u2022 compliance and data protection requirements<\/p><p>AIC Group supports companies in building sustainable data governance structures that take both business requirements and the regulatory framework into account.<\/p><p>Even though data governance is often not the focus of the initial BI introduction, practice shows that it is decisive for the long-term success and acceptance of BI solutions.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"95. WHAT is meant by data integration in the context of business intelligence?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In the business intelligence context, data integration refers to the process in which data from different source systems is brought together, harmonised and made available for analysis purposes.In enterprise companies, data typically comes from a large number of systems \\u2013 for example ERP, CRM, finance, e-commerce, data warehouses or external data sources. Without structured data integration, this data remains isolated and can only be used to a limited extent for analyses of the business as a whole.AIC Group supports companies in breaking down exactly these silos and creating a consistent data base.This includes, for example:\\u2022 connection and integration of heterogeneous source systems\\u2022 standardisation of data structures and formats\\u2022 cleansing and transformation of raw data\\u2022 building high-performance data pipelines\\u2022 ensuring that data is consistent and up to dateWith more than 25 years of experience in BI consulting, we develop scalable integration architectures that reliably map even complex enterprise landscapes \\u2013 as the basis for meaningful analyses in Strategy and Power BIMore information on Data Integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"96. WHY is data quality decisive for the success of BI projects?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The quality of the data is the decisive success factor of every business intelligence solution. Even the most powerful tools such as Strategy or Power BI only deliver valid results if the underlying data is correct, complete and consistent.In practice, typical challenges frequently appear, such as:\\u2022 incomplete or incorrect data records\\u2022 contradictory KPI definitions\\u2022 outdated or unsynchronised data sets\\u2022 a lack of standards for data maintenance and validation\\u2022 different interpretations of the same metricAIC Group therefore places particular focus on data quality management as an integral part of every BI architecture. Together with our customers, we define clear data standards, establish validation processes and ensure transparent data origins.In enterprise projects in particular, our experience shows: a clean data base decides whether BI is accepted as a strategic steering instrument or not.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"97. WHICH challenges arise when integrating data from different systems?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Integrating data from different systems is one of the most demanding tasks in the BI environment \\u2013 especially in enterprise structures that have grown over time.Typical challenges include:\\u2022 different data models and data formats\\u2022 missing unique keys for linking data records\\u2022 inconsistent master data across systems\\u2022 high data volumes and performance requirements\\u2022 complex system landscapes with many interfaces\\u2022 IT structures that have grown historically without clear documentationAIC Group contributes its many years of project experience here and develops individual integration strategies that perform well technically and are consistent in business terms. This includes, for example, building central data warehouses, modern data lake architectures or hybrid approaches.Our aim is not just to connect data technically, but to prepare it in business terms so that it can be used directly for analyses and decisions.More information on data architecture: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"98. WHAT is a data warehouse and what role does it play in the BI architecture?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A data warehouse is a central data platform in which structured, cleansed and historised data from different source systems is brought together. It forms the basis for consistent analyses, reports and dashboards in the business intelligence environment.Unlike operational systems (e.g. ERP or CRM), a data warehouse is optimised specifically for analysis purposes.It enables:\\u2022 a consolidated view of company-wide data\\u2022 historised evaluations and time series analyses\\u2022 stable, high-performance reporting structures\\u2022 a uniform definition of metrics and dimensionsAIC Group develops and implements data warehouse architectures that are tailored exactly to the requirements of enterprise companies. In doing so, we take both classic and modern approaches into account \\u2013 from relational DWH systems to cloud-based architectures.A cleanly built data warehouse is the central prerequisite for successful BI projects with Strategy or Power BI.More information on data design: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"99. WHAT role do data models play in the business intelligence environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data models are the foundation of every BI solution. Facts, attributes, metrics and filters determine what can be analysed at all later on. A clean model saves you the discussion about which figure is actually correct.A well thought-out data model ensures that metrics are calculated correctly, relationships are presented in a traceable way and analyses run with good performance.Typical tasks in data modelling include:\\u2022 defining fact and dimension tables\\u2022 building star or snowflake schemas\\u2022 mapping business logic and KPI calculations\\u2022 ensuring consistency across all reports\\u2022 optimising for performance and scalabilityAIC Group contributes extensive expertise from numerous enterprise projects here. We develop tailor-made data models that combine business requirements and technical conditions in the best possible way.In complex organisations in particular, the quality of the data model decides whether BI solutions remain scalable and maintainable in the long term.More information on data design: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-design\"}},{\"@type\":\"Question\",\"name\":\"100. HOW can a scalable BI data architecture be built?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A scalable BI data architecture must be able to support growing data volumes, rising user numbers and new use cases flexibly \\u2013 without performance or data quality suffering.For enterprise companies, this means creating an architecture that is both stable and adaptable.This includes, for example:\\u2022 clear separation of data integration, storage and analysis\\u2022 use of data warehouses and\\\/or data lakes\\u2022 a modular, extensible system architecture\\u2022 high-performance data processing and load processes\\u2022 integration of cloud technologies and hybrid scenarios\\u2022 governance structures for data and accessAIC Group always develops BI architectures with long-term use and extensibility in mind. Our solutions are designed so that new data sources, additional business departments or new analysis requirements can be integrated at any time.From more than 25 years of BI consulting, we know what matters in sustainable architectures \\u2013 especially in complex enterprise environments.More information on data architecture: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"101. HOW do you make sure that BI systems keep performing well even with large data volumes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The performance of BI systems is a critical success factor \\u2013 especially in enterprise companies with large data volumes and many concurrent users.High performance is not determined by the BI tool alone, but above all by the underlying data architecture, the data model and the integration processes.Important measures include:\\u2022 optimised data models for fast queries\\u2022 aggregations and pre-calculations for frequently used metrics\\u2022 efficient load processes and data pipelines\\u2022 use of suitable storage technologies (e.g. in-memory)\\u2022 clear separation of operational and analytical systems\\u2022 monitoring and continuous performance optimisationAIC Group treats performance as an integral part of every BI solution from the very beginning. In Strategy implementations in particular, we bring in-depth expertise to ensure stable, fast analyses even with very large data volumes.The goal is always the same: users get reliable results within seconds \\u2013 regardless of data volume and complexity.More information on Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/strategy\\\/\"}},{\"@type\":\"Question\",\"name\":\"102. WHAT role does data governance play in the business intelligence environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data governance covers all organisational, business and technical measures for managing, safeguarding and controlling data in the company. In the BI context, it is decisive for ensuring data quality, consistency and security in the long term.In enterprise companies in particular, data governance is indispensable because many departments, systems and users access the same data. Without clear rules, inconsistencies and uncertainty arise quickly.Typical components of a data governance strategy include:\\u2022 definition of uniform KPI and data standards\\u2022 clear responsibilities for data (data ownership)\\u2022 rules for data maintenance and data quality\\u2022 access concepts and authorisation structures\\u2022 documentation of data origins (data lineage)\\u2022 compliance and data protection requirementsAIC Group supports companies in building sustainable data governance structures that take both business requirements and the regulatory framework into account.Even though data governance is often not the focus of the initial BI introduction, practice shows that it is decisive for the long-term success and acceptance of BI solutions.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cad41 elementor-widget elementor-widget-text-editor\" data-id=\"47cad41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>data integration, data quality &amp; data architecture,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622689c elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"622689c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8a991ee e-flex e-con-boxed e-con e-parent\" data-id=\"8a991ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4d445 elementor-widget elementor-widget-menu-anchor\" data-id=\"6c4d445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-11\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06ec760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06ec760\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e073e\" data-id=\"f6e073e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5d8711 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d5d8711\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d9ca855\" data-id=\"d9ca855\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36276da elementor-widget elementor-widget-heading\" data-id=\"36276da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BI tools, technologies &amp; platforms <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ffeca elementor-widget elementor-widget-text-editor\" data-id=\"f5ffeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>(Strategy &amp; Power BI Focus)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc0f46 elementor-widget elementor-widget-n-accordion\" data-id=\"9fc0f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1670\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1670\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 103. WHICH business intelligence tools are particularly relevant for enterprise companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1670\" class=\"elementor-element elementor-element-bf08c8b e-con-full e-flex e-con e-child\" data-id=\"bf08c8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3cdec elementor-widget elementor-widget-text-editor\" data-id=\"6c3cdec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enterprise companies mainly use scalable, powerful business intelligence platforms that can be integrated and that support complex data landscapes and large numbers of users.<\/p><p><strong>The most relevant solutions include, for example:<\/strong><\/p><p><strong>\u2022 Strategy (formerly MicroStrategy):<\/strong> enterprise analytics platform for highly scalable, central BI architectures<\/p><p><strong>\u2022 Microsoft Power BI:<\/strong> flexible self-service BI solution with strong integration into the Microsoft world<\/p><p><strong>\u2022 Other providers:<\/strong> e.g. Tableau, SAP Analytics Cloud or Qlik<\/p><p>AIC Group specialises in <strong>Strategy<\/strong> and <strong>Power BI<\/strong> and supports companies in selecting the right platform for their requirements and implementing it in the best possible way.<\/p><p>Our approach is deliberately vendor-independent: we do not assess technologies in isolation, but always in the context of data strategy, architecture, use cases and organisational requirements.<\/p><p>With more than <strong>25 years of BI experience,<\/strong> we know that the lasting success of a BI project does not depend primarily on the tool, but on how well it is integrated into the overall architecture and the business processes.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1671\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1671\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 104. WHAT is Strategy (formerly MicroStrategy) and what advantages does the platform offer? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1671\" class=\"elementor-element elementor-element-0c7ef40 e-con-full e-flex e-con e-child\" data-id=\"0c7ef40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466573f elementor-widget elementor-widget-text-editor\" data-id=\"466573f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategy is a powerful enterprise analytics platform developed specifically for large organisations with complex data structures and high requirements for scalability, security and performance.<\/p><p>The platform makes it possible to analyse company-wide data centrally, build standardised KPI systems and provide information in the form of dashboards, reports and mobile applications.<\/p><p><strong>Typical advantages include:<\/strong><\/p><p>\u2022 a central, consistent data base for the entire company<br \/>\u2022 high scalability for large data volumes and numbers of users<br \/>\u2022 powerful in-memory analyses<br \/>\u2022 extensive security and authorisation concepts<br \/>\u2022 mobile BI and analytical apps for different target groups<br \/>\u2022 strong governance and standardisation options<\/p><p>AIC Group has in-depth expertise in Strategy projects and accompanies companies from architecture through implementation to further development.<\/p><p>We see ourselves as <strong>experts for your Strategy project and its lasting success<\/strong> \u2013 especially in complex enterprise environments where standard solutions are not enough.<\/p><p>More information on Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">https:\/\/www.aicgroup.de\/en\/strategy\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1672\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1672\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 105. WHAT is Microsoft Power BI and when does it make sense to use it? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1672\" class=\"elementor-element elementor-element-3e793cb e-con-full e-flex e-con e-child\" data-id=\"3e793cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13477b2 elementor-widget elementor-widget-text-editor\" data-id=\"13477b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Microsoft Power BI is a modern business intelligence platform that stands out in particular for its ease of use, flexibility and integration into existing Microsoft ecosystems.<\/p><p>Power BI enables business departments to analyse data independently, create interactive dashboards and share insights quickly. At the same time, the platform can also be embedded in enterprise architectures.<\/p><p><strong>Using it makes particular sense when there is:<\/strong><\/p><p>\u2022 a need for self-service BI for business departments<br \/>\u2022 heavy use of Microsoft technologies (e.g. Azure, Office 365)<br \/>\u2022 fast implementations and iterative projects<br \/>\u2022 decentralised analysis requirements<br \/>\u2022 a need to complement existing BI systems<\/p><p>AIC Group supports companies in using Power BI in a structured and scalable way \u2013 especially where self-service and governance have to be reconciled.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 uncontrolled growth of reports (\u201csprawl\u201d)<br \/>\u2022 inconsistent KPI definitions<br \/>\u2022 no central data base<br \/>\u2022 performance problems with large data volumes<\/p><p>We make sure that <strong>Power BI<\/strong> not only delivers added value quickly, but is also integrated into a sustainable <strong>BI strategy<\/strong> in the long term.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1673\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1673\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 106. WHAT are the differences between Strategy and Power BI? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1673\" class=\"elementor-element elementor-element-6329882 e-con-full e-flex e-con e-child\" data-id=\"6329882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a50ff elementor-widget elementor-widget-text-editor\" data-id=\"02a50ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Strategy<\/strong> (formerly MicroStrategy) and Power BI follow different approaches in the business intelligence environment and in many cases complement each other well.<\/p><p>The most important differences can be summarised as follows:<\/p><p><strong>Strategy:<\/strong><\/p><p>\u2022 focus on central, company-wide BI architectures<br \/>\u2022 strong governance and standardisation<br \/>\u2022 high scalability for large data volumes<br \/>\u2022 ideal for group-wide reporting and management control<\/p><p><strong>Power BI:<\/strong><\/p><p>\u2022 focus on self-service BI and flexible analyses<br \/>\u2022 fast creation of reports by business departments<br \/>\u2022 close integration into Microsoft products<br \/>\u2022 ideal for decentralised analyses and agile use cases<\/p><p>AIC Group advises companies on finding the right balance between central control and flexible use. In many enterprise scenarios, a combination of both approaches makes sense.<\/p><p>Our experience shows that successful BI landscapes do not come from tool decisions alone, but from a clear strategy, a clean data architecture and defined governance structures.<\/p><p>More information on BI strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1674\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1674\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 107. WHEN should you use Strategy and Power BI in combination? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1674\" class=\"elementor-element elementor-element-938e783 e-con-full e-flex e-con e-child\" data-id=\"938e783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91e33a8 elementor-widget elementor-widget-text-editor\" data-id=\"91e33a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Combining Strategy and Power BI makes particular sense in enterprise companies that need both central control and flexible analyses.<\/p><p><strong>A typical target picture is:<\/strong><\/p><p><strong>\u2022 Strategy<\/strong> as the central platform for standardised reporting, KPI systems and company-wide control<\/p><p><strong>\u2022 Power BI<\/strong> as a complementary tool for self-service analyses and exploratory evaluations in business departments<\/p><p><strong>Typical usage scenarios include:<\/strong><\/p><p>\u2022 management uses standardised dashboards in Strategy<br \/>\u2022 business departments analyse detailed questions in Power BI<br \/>\u2022 the central data base is provided by a data warehouse<br \/>\u2022 governance and KPI logic are defined centrally<\/p><p>AIC Group develops exactly these hybrid BI architectures, which allow for both stability and flexibility.<\/p><p>We take particular care that no parallel data worlds emerge, and that both systems build on one consistent data base.<\/p><p>More information on data architecture: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1675\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1675\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 108.  WHAT role do cloud technologies play in the modern BI environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1675\" class=\"elementor-element elementor-element-e15c7da e-con-full e-flex e-con e-child\" data-id=\"e15c7da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-075cffc elementor-widget elementor-widget-text-editor\" data-id=\"075cffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cloud technologies have fundamentally changed the business intelligence environment and offer enterprise companies new possibilities in terms of scalability, flexibility and speed.<\/p><p><strong>Modern BI architectures use cloud platforms, for example, for:<\/strong><\/p><p>\u2022 storing large data volumes (data lakes, cloud data warehouses)<br \/>\u2022 flexible computing power for analyses<br \/>\u2022 fast integration of new data sources<br \/>\u2022 global availability of BI applications<br \/>\u2022 cost-efficient scaling as needed<\/p><p>AIC Group supports companies in developing and implementing cloud-based and hybrid BI architectures \u2013 aligned with existing IT landscapes and strategic goals.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 migrating existing systems to the cloud<br \/>\u2022 ensuring data protection and compliance<br \/>\u2022 integrating on-prem and cloud data<br \/>\u2022 cost control and resource management<\/p><p>Our experience shows that the cloud is not an end in itself, but a strategic tool that creates considerable added value when used correctly.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1676\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1676\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 109. HOW do you find the right BI platform for your own company? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1676\" class=\"elementor-element elementor-element-f0e9a81 e-con-full e-flex e-con e-child\" data-id=\"f0e9a81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2553f elementor-widget elementor-widget-text-editor\" data-id=\"0d2553f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right BI platform is a strategic decision that goes far beyond technical aspects. In the long term, it influences the way management and business departments work as well as the entire data strategy.<\/p><p><strong>Important criteria include:<\/strong><\/p><p>\u2022 complexity of the existing system landscape<br \/>\u2022 data volume and scaling requirements<br \/>\u2022 need for central control vs. self-service<br \/>\u2022 security and governance requirements<br \/>\u2022 integration into existing technologies<br \/>\u2022 user groups and their requirements<\/p><p>AIC Group guides companies through this selection process in a structured way. We analyse requirements, assess suitable technologies and develop a target picture for the BI architecture.<\/p><p>In doing so, we draw on our experience from numerous projects with well-known companies in the German economy \u2013 from retail and financial services to utilities.<\/p><p>Our goal is not just to select a tool, but to establish a sustainable, future-proof BI solution.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1677\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1677\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 110. WHAT role does the usability of BI tools play in the enterprise environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1677\" class=\"elementor-element elementor-element-ebe2fa6 e-con-full e-flex e-con e-child\" data-id=\"ebe2fa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5a073 elementor-widget elementor-widget-text-editor\" data-id=\"dd5a073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The usability of BI tools is a decisive success factor \u2013 especially in large organisations with different user groups.<\/p><p>However powerful a BI system may be technically: if business departments do not accept or use it, the added value fails to materialise.<\/p><p><strong>Important aspects of usability include:<\/strong><\/p><p>\u2022 intuitive operation of dashboards and reports<br \/>\u2022 clear visualisation of metrics and relationships<br \/>\u2022 short loading times and responsive interactions<br \/>\u2022 information prepared for the specific target group<br \/>\u2022 simple options for your own analysis (self-service)<\/p><p>AIC Group attaches great importance to user-centred design and practical solutions. We develop dashboards not from a technical perspective, but from the point of view of the users and their decision-making processes.<\/p><p>Enterprise projects in particular show that high acceptance comes when BI solutions are easy to use and deliver real added value in everyday work.<\/p><p>More information on data analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"103. WHICH business intelligence tools are particularly relevant for enterprise companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Enterprise companies mainly use scalable, powerful business intelligence platforms that can be integrated and that support complex data landscapes and large numbers of users.The most relevant solutions include, for example:\\u2022 Strategy (formerly MicroStrategy): enterprise analytics platform for highly scalable, central BI architectures\\u2022 Microsoft Power BI: flexible self-service BI solution with strong integration into the Microsoft world\\u2022 Other providers: e.g. Tableau, SAP Analytics Cloud or QlikAIC Group specialises in Strategy and Power BI and supports companies in selecting the right platform for their requirements and implementing it in the best possible way.Our approach is deliberately vendor-independent: we do not assess technologies in isolation, but always in the context of data strategy, architecture, use cases and organisational requirements.With more than 25 years of BI experience, we know that the lasting success of a BI project does not depend primarily on the tool, but on how well it is integrated into the overall architecture and the business processes.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"104. WHAT is Strategy (formerly MicroStrategy) and what advantages does the platform offer?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Strategy is a powerful enterprise analytics platform developed specifically for large organisations with complex data structures and high requirements for scalability, security and performance.The platform makes it possible to analyse company-wide data centrally, build standardised KPI systems and provide information in the form of dashboards, reports and mobile applications.Typical advantages include:\\u2022 a central, consistent data base for the entire company\\u2022 high scalability for large data volumes and numbers of users\\u2022 powerful in-memory analyses\\u2022 extensive security and authorisation concepts\\u2022 mobile BI and analytical apps for different target groups\\u2022 strong governance and standardisation optionsAIC Group has in-depth expertise in Strategy projects and accompanies companies from architecture through implementation to further development.We see ourselves as experts for your Strategy project and its lasting success \\u2013 especially in complex enterprise environments where standard solutions are not enough.More information on Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/strategy\\\/\"}},{\"@type\":\"Question\",\"name\":\"105. WHAT is Microsoft Power BI and when does it make sense to use it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Microsoft Power BI is a modern business intelligence platform that stands out in particular for its ease of use, flexibility and integration into existing Microsoft ecosystems.Power BI enables business departments to analyse data independently, create interactive dashboards and share insights quickly. At the same time, the platform can also be embedded in enterprise architectures.Using it makes particular sense when there is:\\u2022 a need for self-service BI for business departments\\u2022 heavy use of Microsoft technologies (e.g. Azure, Office 365)\\u2022 fast implementations and iterative projects\\u2022 decentralised analysis requirements\\u2022 a need to complement existing BI systemsAIC Group supports companies in using Power BI in a structured and scalable way \\u2013 especially where self-service and governance have to be reconciled.Typical challenges include:\\u2022 uncontrolled growth of reports (\\u201csprawl\\u201d)\\u2022 inconsistent KPI definitions\\u2022 no central data base\\u2022 performance problems with large data volumesWe make sure that Power BI not only delivers added value quickly, but is also integrated into a sustainable BI strategy in the long term.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"106. WHAT are the differences between Strategy and Power BI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Strategy (formerly MicroStrategy) and Power BI follow different approaches in the business intelligence environment and in many cases complement each other well.The most important differences can be summarised as follows:Strategy:\\u2022 focus on central, company-wide BI architectures\\u2022 strong governance and standardisation\\u2022 high scalability for large data volumes\\u2022 ideal for group-wide reporting and management controlPower BI:\\u2022 focus on self-service BI and flexible analyses\\u2022 fast creation of reports by business departments\\u2022 close integration into Microsoft products\\u2022 ideal for decentralised analyses and agile use casesAIC Group advises companies on finding the right balance between central control and flexible use. In many enterprise scenarios, a combination of both approaches makes sense.Our experience shows that successful BI landscapes do not come from tool decisions alone, but from a clear strategy, a clean data architecture and defined governance structures.More information on BI strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"107. WHEN should you use Strategy and Power BI in combination?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Combining Strategy and Power BI makes particular sense in enterprise companies that need both central control and flexible analyses.A typical target picture is:\\u2022 Strategy as the central platform for standardised reporting, KPI systems and company-wide control\\u2022 Power BI as a complementary tool for self-service analyses and exploratory evaluations in business departmentsTypical usage scenarios include:\\u2022 management uses standardised dashboards in Strategy\\u2022 business departments analyse detailed questions in Power BI\\u2022 the central data base is provided by a data warehouse\\u2022 governance and KPI logic are defined centrallyAIC Group develops exactly these hybrid BI architectures, which allow for both stability and flexibility.We take particular care that no parallel data worlds emerge, and that both systems build on one consistent data base.More information on data architecture: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"108.  WHAT role do cloud technologies play in the modern BI environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cloud technologies have fundamentally changed the business intelligence environment and offer enterprise companies new possibilities in terms of scalability, flexibility and speed.Modern BI architectures use cloud platforms, for example, for:\\u2022 storing large data volumes (data lakes, cloud data warehouses)\\u2022 flexible computing power for analyses\\u2022 fast integration of new data sources\\u2022 global availability of BI applications\\u2022 cost-efficient scaling as neededAIC Group supports companies in developing and implementing cloud-based and hybrid BI architectures \\u2013 aligned with existing IT landscapes and strategic goals.Typical challenges include:\\u2022 migrating existing systems to the cloud\\u2022 ensuring data protection and compliance\\u2022 integrating on-prem and cloud data\\u2022 cost control and resource managementOur experience shows that the cloud is not an end in itself, but a strategic tool that creates considerable added value when used correctly.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"109. HOW do you find the right BI platform for your own company?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Choosing the right BI platform is a strategic decision that goes far beyond technical aspects. In the long term, it influences the way management and business departments work as well as the entire data strategy.Important criteria include:\\u2022 complexity of the existing system landscape\\u2022 data volume and scaling requirements\\u2022 need for central control vs. self-service\\u2022 security and governance requirements\\u2022 integration into existing technologies\\u2022 user groups and their requirementsAIC Group guides companies through this selection process in a structured way. We analyse requirements, assess suitable technologies and develop a target picture for the BI architecture.In doing so, we draw on our experience from numerous projects with well-known companies in the German economy \\u2013 from retail and financial services to utilities.Our goal is not just to select a tool, but to establish a sustainable, future-proof BI solution.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"110. WHAT role does the usability of BI tools play in the enterprise environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The usability of BI tools is a decisive success factor \\u2013 especially in large organisations with different user groups.However powerful a BI system may be technically: if business departments do not accept or use it, the added value fails to materialise.Important aspects of usability include:\\u2022 intuitive operation of dashboards and reports\\u2022 clear visualisation of metrics and relationships\\u2022 short loading times and responsive interactions\\u2022 information prepared for the specific target group\\u2022 simple options for your own analysis (self-service)AIC Group attaches great importance to user-centred design and practical solutions. We develop dashboards not from a technical perspective, but from the point of view of the users and their decision-making processes.Enterprise projects in particular show that high acceptance comes when BI solutions are easy to use and deliver real added value in everyday work.More information on data analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c400d7b elementor-widget elementor-widget-text-editor\" data-id=\"c400d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>use cases &amp; concrete BI applications<\/strong>, please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7b411 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2e7b411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7281a11 e-flex e-con-boxed e-con e-parent\" data-id=\"7281a11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3234208 elementor-widget elementor-widget-menu-anchor\" data-id=\"3234208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-12\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f7c4df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f7c4df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a174d2a\" data-id=\"a174d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53f9949 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"53f9949\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fa144f6\" data-id=\"fa144f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aeac6 elementor-widget elementor-widget-heading\" data-id=\"70aeac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use cases &amp; concrete BI applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144118c elementor-widget elementor-widget-n-accordion\" data-id=\"144118c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2120\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2120\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 111. WHICH typical use cases are there for business intelligence in enterprise companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2120\" class=\"elementor-element elementor-element-4f44101 e-con-full e-flex e-con e-child\" data-id=\"4f44101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6afef elementor-widget elementor-widget-text-editor\" data-id=\"5d6afef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In enterprise companies, business intelligence is used in almost all central management and decision-making processes. The concrete benefit shows most clearly in practical use cases that contribute directly to business goals.<\/p><p><strong>Typical use cases include:<\/strong><\/p><p><strong>\u2022 Making business decisions:<\/strong> management dashboards for assessing revenue, margin and profitability<\/p><p><strong>\u2022 Sales management:<\/strong> analysis of customers, regions, products and sales channels<\/p><p><strong>\u2022 Finance and controlling reports:<\/strong> planning, budgeting, forecasting and variance analyses<\/p><p><strong>\u2022 Supply chain &amp; logistics:<\/strong> inventory analyses, supply chain transparency and demand forecasts<\/p><p><strong>\u2022 Marketing analyses:<\/strong> campaign evaluation, target group analysis and performance measurement<\/p><p><strong>\u2022 Store and location analyses (retail):<\/strong> revenue development, footfall and assortment management<\/p><p>AIC Group supports enterprise companies in implementing exactly these use cases in a structured way \u2013 from the business concept and data integration to implementation in Strategy or Power BI.<\/p><p>Our experience from numerous projects with well-known German companies shows: the greatest added value arises when BI is consistently aligned with concrete business questions.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2121\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2121\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 112. HOW can business intelligence be used in sales? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2121\" class=\"elementor-element elementor-element-3884a7e e-con-full e-flex e-con e-child\" data-id=\"3884a7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5129212 elementor-widget elementor-widget-text-editor\" data-id=\"5129212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In sales, business intelligence creates transparency about customers, revenue, products and sales activities \u2013 and so enables targeted management and optimisation.<\/p><p><strong>Typical uses include:<\/strong><\/p><p>\u2022 Analysis of revenue development by region, product and customer segment<br \/>\u2022 Identification of top and low performers in sales<br \/>\u2022 Assessment of sales channels and measures<br \/>\u2022 Detection of cross-selling and upselling potential<br \/>\u2022 Management of targets and sales activities<br \/>\u2022 Forecasting of sales volumes and revenue development<\/p><p>AIC Group develops tailor-made sales dashboards and analysis models that are matched exactly to the requirements of sales management and field sales.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 lack of transparency about customer potential<br \/>\u2022 inconsistent sales metrics<br \/>\u2022 time-consuming manual evaluations<br \/>\u2022 insufficient data foundation for forecasts<\/p><p>With structured BI solutions, we create a reliable foundation for data-based sales decisions \u2013 at both the operational and the strategic level.<\/p><p>More information on Data Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2122\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2122\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 113. WHICH role does business intelligence play in controlling and finance? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2122\" class=\"elementor-element elementor-element-13fe5e0 e-con-full e-flex e-con e-child\" data-id=\"13fe5e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5429fa5 elementor-widget elementor-widget-text-editor\" data-id=\"5429fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In controlling and finance, business intelligence is a central instrument for managing company performance.<\/p><p>BI makes it possible to prepare financial metrics consistently, recognise developments early and make well-founded decisions.<\/p><p><strong>Typical use cases include:<\/strong><\/p><p>\u2022 Creation of finance and management reports<br \/>\u2022 Budget planning and forecasting<br \/>\u2022 Variance analyses (plan vs. actual)<br \/>\u2022 Cost and earnings analyses<br \/>\u2022 Liquidity and cash flow analyses<br \/>\u2022 Consolidation of data from different group companies<\/p><p>AIC Group supports companies in building integrated reporting and management systems that connect finance, controlling and management.<\/p><p>Particularly in complex company structures, it is crucial that everyone involved works from one uniform data base. Our experience from more than 25 years of BI consulting shows that this is often exactly where the greatest potential lies.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2123\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2123\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 114. HOW can business intelligence be used in marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2123\" class=\"elementor-element elementor-element-23ee1a6 e-con-full e-flex e-con e-child\" data-id=\"23ee1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e40784 elementor-widget elementor-widget-text-editor\" data-id=\"3e40784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In marketing, business intelligence helps to plan, manage and optimise measures on the basis of data.<\/p><p><strong>Typical areas of use include:<\/strong><\/p><p>\u2022 Analysis of campaign performance across different channels<br \/>\u2022 Evaluation of target groups and customer behaviour<br \/>\u2022 Tracking of conversion rates and customer journeys<br \/>\u2022 Assessment of marketing budgets and ROI<br \/>\u2022 Segmentation of customers for targeted communication<\/p><p>Here, AIC Group combines classic BI approaches with modern customer engagement strategies. In particular, combining business intelligence and marketing automation (e.g. via the Marketing Automation Studio) makes it possible to manage marketing end to end.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 fragmented data from different marketing tools<br \/>\u2022 no end-to-end view of campaigns<br \/>\u2022 unclear measurement of the success of individual measures<\/p><p>We make sure that marketing data is integrated in a structured way and made usable for well-founded decisions.<\/p><p>More information on Customer Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2124\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2124\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 115. HOW does business intelligence support the optimisation of business processes? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2124\" class=\"elementor-element elementor-element-6a44ef6 e-con-full e-flex e-con e-child\" data-id=\"6a44ef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cf6e0 elementor-widget elementor-widget-text-editor\" data-id=\"47cf6e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Business intelligence makes business processes measurable and transparent \u2013 and thereby creates the foundation for targeted optimisation.<\/p><p>By analysing process data, bottlenecks, inefficiencies and potential for improvement can be identified systematically.<\/p><p><strong>Typical use cases include:<\/strong><\/p><p>\u2022 Analysis of lead times and process costs<br \/>\u2022 Identification of bottlenecks in production or service processes<br \/>\u2022 Optimisation of supply chains and inventories<br \/>\u2022 Improvement of service levels and response times<br \/>\u2022 Management of operational KPIs<\/p><p>AIC Group supports companies in preparing process data in a structured way and turning it into meaningful analyses.<\/p><p>Particularly in large organisations, one thing becomes clear: transparent processes are the foundation for greater efficiency and lasting competitiveness.<\/p><p>More information on Data Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2125\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2125\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 116. HOW can business intelligence be used in retail? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2125\" class=\"elementor-element elementor-element-a9d932b e-con-full e-flex e-con e-child\" data-id=\"a9d932b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c4c79 elementor-widget elementor-widget-text-editor\" data-id=\"66c4c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In retail, business intelligence is a central success factor for managing stores, assortments and customer behaviour on the basis of data.<\/p><p><strong>Typical use cases include:<\/strong><\/p><p>\u2022 Analysis of revenue at store, product and category level<br \/>\u2022 Assessment of assortment structures and product performance<br \/>\u2022 Optimisation of inventories and product availability<br \/>\u2022 Analysis of customer footfall and purchasing behaviour<br \/>\u2022 Management of promotions and pricing strategies<\/p><p>AIC Group has extensive experience in retail and has already worked with large retail companies.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 large volumes of data from stores and point-of-sale systems<br \/>\u2022 high demands on timeliness and performance<br \/>\u2022 complex assortment and price structures<br \/>\u2022 integration of online and offline data<\/p><p>We develop BI solutions that are tailored exactly to these requirements and enable efficient management of the retail business.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2126\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2126\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 117. HOW does business intelligence support the analysis of customers and target groups? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2126\" class=\"elementor-element elementor-element-8fc1282 e-con-full e-flex e-con e-child\" data-id=\"8fc1282\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e93805 elementor-widget elementor-widget-text-editor\" data-id=\"5e93805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Business intelligence enables an in-depth analysis of customers and target groups and thereby creates the foundation for personalised communication and better customer retention.<\/p><p><strong>Typical analyses include:<\/strong><\/p><p>\u2022 Segmentation of customers by behaviour, revenue and potential<br \/>\u2022 Analysis of purchase histories and preferences<br \/>\u2022 Identification of churn risks<br \/>\u2022 Assessment of customer lifetime value<br \/>\u2022 Analysis of cross-selling and upselling potential<\/p><p>AIC Group combines classic BI approaches with data-driven customer engagement. This creates views of customers as a whole \u2013 from analysis to activation.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 data from different systems (CRM, e-commerce, POS)<br \/>\u2022 no uniform view of the customer<br \/>\u2022 insufficient data quality<\/p><p>With a structured BI and data strategy, we create the foundation for well-founded, customer-oriented decisions.<\/p><p>More information on Customer Insights: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2127\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2127\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 118. WHICH advantages does BI offer when analysing large volumes of data (big data)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2127\" class=\"elementor-element elementor-element-f42053d e-con-full e-flex e-con e-child\" data-id=\"f42053d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-612120f elementor-widget elementor-widget-text-editor\" data-id=\"612120f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Business intelligence makes it possible to evaluate large volumes of data in a structured way and gain usable insights from them.<\/p><p>Enterprise companies in particular generate enormous data volumes that can hardly be used without a suitable BI architecture.<\/p><p><strong>Typical advantages include:<\/strong><\/p><p>\u2022 faster analysis of large data sets<br \/>\u2022 detection of patterns, trends and relationships<br \/>\u2022 better foundations for decisions thanks to a comprehensive data base<br \/>\u2022 integration of structured and, in part, unstructured data<br \/>\u2022 Scalable analysis processes<\/p><p>AIC Group develops BI architectures that can also process large volumes of data with good performance \u2013 both on-premises and in the cloud.<\/p><p>In doing so, we make sure that data is not just collected but analysed with a clear purpose \u2013 always with a focus on concrete business questions.<\/p><p>More information on Data Architecture: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb2a4c elementor-widget elementor-widget-image\" data-id=\"7cb2a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"607\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/vorteile-strukturierte-business-intelligence-big-data-analyse-Frage119.jpg\" class=\"attachment-full size-full wp-image-16494\" alt=\"Infografik \u00fcber die Herausforderungen von unstrukturierten Big Data und die Vorteile einer strukturierten BI-Architektur f\u00fcr Unternehmen.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/vorteile-strukturierte-business-intelligence-big-data-analyse-Frage119.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/vorteile-strukturierte-business-intelligence-big-data-analyse-Frage119-300x169.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/vorteile-strukturierte-business-intelligence-big-data-analyse-Frage119-1024x576.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/vorteile-strukturierte-business-intelligence-big-data-analyse-Frage119-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2128\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2128\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 119. IN which industries does AIC Group have BI experience? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2128\" class=\"elementor-element elementor-element-2b5adf4 e-con-full e-flex e-con e-child\" data-id=\"2b5adf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8693ac5 elementor-widget elementor-widget-text-editor\" data-id=\"8693ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Across industries: public authorities and funding institutions, retail, utilities, financial services and building societies, insurance, pharma, entertainment. Many of these customer relationships have existed for more than a decade.<\/p><p>More information on our references: <a href=\"https:\/\/www.aicgroup.de\/en\/references\/\">https:\/\/www.aicgroup.de\/en\/references\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"111. WHICH typical use cases are there for business intelligence in enterprise companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In enterprise companies, business intelligence is used in almost all central management and decision-making processes. The concrete benefit shows most clearly in practical use cases that contribute directly to business goals.Typical use cases include:\\u2022 Making business decisions: management dashboards for assessing revenue, margin and profitability\\u2022 Sales management: analysis of customers, regions, products and sales channels\\u2022 Finance and controlling reports: planning, budgeting, forecasting and variance analyses\\u2022 Supply chain &amp; logistics: inventory analyses, supply chain transparency and demand forecasts\\u2022 Marketing analyses: campaign evaluation, target group analysis and performance measurement\\u2022 Store and location analyses (retail): revenue development, footfall and assortment managementAIC Group supports enterprise companies in implementing exactly these use cases in a structured way \\u2013 from the business concept and data integration to implementation in Strategy or Power BI.Our experience from numerous projects with well-known German companies shows: the greatest added value arises when BI is consistently aligned with concrete business questions.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"112. HOW can business intelligence be used in sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In sales, business intelligence creates transparency about customers, revenue, products and sales activities \\u2013 and so enables targeted management and optimisation.Typical uses include:\\u2022 Analysis of revenue development by region, product and customer segment\\u2022 Identification of top and low performers in sales\\u2022 Assessment of sales channels and measures\\u2022 Detection of cross-selling and upselling potential\\u2022 Management of targets and sales activities\\u2022 Forecasting of sales volumes and revenue developmentAIC Group develops tailor-made sales dashboards and analysis models that are matched exactly to the requirements of sales management and field sales.Typical challenges include:\\u2022 lack of transparency about customer potential\\u2022 inconsistent sales metrics\\u2022 time-consuming manual evaluations\\u2022 insufficient data foundation for forecastsWith structured BI solutions, we create a reliable foundation for data-based sales decisions \\u2013 at both the operational and the strategic level.More information on Data Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"113. WHICH role does business intelligence play in controlling and finance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In controlling and finance, business intelligence is a central instrument for managing company performance.BI makes it possible to prepare financial metrics consistently, recognise developments early and make well-founded decisions.Typical use cases include:\\u2022 Creation of finance and management reports\\u2022 Budget planning and forecasting\\u2022 Variance analyses (plan vs. actual)\\u2022 Cost and earnings analyses\\u2022 Liquidity and cash flow analyses\\u2022 Consolidation of data from different group companiesAIC Group supports companies in building integrated reporting and management systems that connect finance, controlling and management.Particularly in complex company structures, it is crucial that everyone involved works from one uniform data base. Our experience from more than 25 years of BI consulting shows that this is often exactly where the greatest potential lies.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"114. HOW can business intelligence be used in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In marketing, business intelligence helps to plan, manage and optimise measures on the basis of data.Typical areas of use include:\\u2022 Analysis of campaign performance across different channels\\u2022 Evaluation of target groups and customer behaviour\\u2022 Tracking of conversion rates and customer journeys\\u2022 Assessment of marketing budgets and ROI\\u2022 Segmentation of customers for targeted communicationHere, AIC Group combines classic BI approaches with modern customer engagement strategies. In particular, combining business intelligence and marketing automation (e.g. via the Marketing Automation Studio) makes it possible to manage marketing end to end.Typical challenges include:\\u2022 fragmented data from different marketing tools\\u2022 no end-to-end view of campaigns\\u2022 unclear measurement of the success of individual measuresWe make sure that marketing data is integrated in a structured way and made usable for well-founded decisions.More information on Customer Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"115. HOW does business intelligence support the optimisation of business processes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Business intelligence makes business processes measurable and transparent \\u2013 and thereby creates the foundation for targeted optimisation.By analysing process data, bottlenecks, inefficiencies and potential for improvement can be identified systematically.Typical use cases include:\\u2022 Analysis of lead times and process costs\\u2022 Identification of bottlenecks in production or service processes\\u2022 Optimisation of supply chains and inventories\\u2022 Improvement of service levels and response times\\u2022 Management of operational KPIsAIC Group supports companies in preparing process data in a structured way and turning it into meaningful analyses.Particularly in large organisations, one thing becomes clear: transparent processes are the foundation for greater efficiency and lasting competitiveness.More information on Data Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"116. HOW can business intelligence be used in retail?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In retail, business intelligence is a central success factor for managing stores, assortments and customer behaviour on the basis of data.Typical use cases include:\\u2022 Analysis of revenue at store, product and category level\\u2022 Assessment of assortment structures and product performance\\u2022 Optimisation of inventories and product availability\\u2022 Analysis of customer footfall and purchasing behaviour\\u2022 Management of promotions and pricing strategiesAIC Group has extensive experience in retail and has already worked with large retail companies.Typical challenges include:\\u2022 large volumes of data from stores and point-of-sale systems\\u2022 high demands on timeliness and performance\\u2022 complex assortment and price structures\\u2022 integration of online and offline dataWe develop BI solutions that are tailored exactly to these requirements and enable efficient management of the retail business.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"117. HOW does business intelligence support the analysis of customers and target groups?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Business intelligence enables an in-depth analysis of customers and target groups and thereby creates the foundation for personalised communication and better customer retention.Typical analyses include:\\u2022 Segmentation of customers by behaviour, revenue and potential\\u2022 Analysis of purchase histories and preferences\\u2022 Identification of churn risks\\u2022 Assessment of customer lifetime value\\u2022 Analysis of cross-selling and upselling potentialAIC Group combines classic BI approaches with data-driven customer engagement. This creates views of customers as a whole \\u2013 from analysis to activation.Typical challenges include:\\u2022 data from different systems (CRM, e-commerce, POS)\\u2022 no uniform view of the customer\\u2022 insufficient data qualityWith a structured BI and data strategy, we create the foundation for well-founded, customer-oriented decisions.More information on Customer Insights: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"118. WHICH advantages does BI offer when analysing large volumes of data (big data)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Business intelligence makes it possible to evaluate large volumes of data in a structured way and gain usable insights from them.Enterprise companies in particular generate enormous data volumes that can hardly be used without a suitable BI architecture.Typical advantages include:\\u2022 faster analysis of large data sets\\u2022 detection of patterns, trends and relationships\\u2022 better foundations for decisions thanks to a comprehensive data base\\u2022 integration of structured and, in part, unstructured data\\u2022 Scalable analysis processesAIC Group develops BI architectures that can also process large volumes of data with good performance \\u2013 both on-premises and in the cloud.In doing so, we make sure that data is not just collected but analysed with a clear purpose \\u2013 always with a focus on concrete business questions.More information on Data Architecture: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"119. IN which industries does AIC Group have BI experience?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Across industries: public authorities and funding institutions, retail, utilities, financial services and building societies, insurance, pharma, entertainment. Many of these customer relationships have existed for more than a decade.More information on our references: https:\\\/\\\/www.aicgroup.de\\\/en\\\/references\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d61b11 elementor-widget elementor-widget-text-editor\" data-id=\"7d61b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>use cases &amp; concrete BI applications,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4dc12 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1a4dc12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a99ea8a e-flex e-con-boxed e-con e-parent\" data-id=\"a99ea8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c320ab elementor-widget elementor-widget-menu-anchor\" data-id=\"4c320ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-13\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7127286 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7127286\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-620f85c\" data-id=\"620f85c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c51ea82 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c51ea82\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77a6f12\" data-id=\"77a6f12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf9d6d2 elementor-widget elementor-widget-heading\" data-id=\"cf9d6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction, projects &amp; implementation of BI solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fd075 elementor-widget elementor-widget-n-accordion\" data-id=\"27fd075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4190\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4190\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 120. WHAT is the sensible starting point for a BI initiative? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4190\" class=\"elementor-element elementor-element-5e8a3c6 e-con-full e-flex e-con e-child\" data-id=\"5e8a3c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b283fc elementor-widget elementor-widget-text-editor\" data-id=\"8b283fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The questions, not the data. Which decisions are coming up, who makes them, which metrics support them? Only from that do the data model, the data supply and the report format follow. Advice before technology.<\/p><p>More information on Data Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4191\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4191\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 121. HOW does a typical business intelligence project in an enterprise company proceed? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4191\" class=\"elementor-element elementor-element-f86f315 e-con-full e-flex e-con e-child\" data-id=\"f86f315\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ae83d elementor-widget elementor-widget-text-editor\" data-id=\"17ae83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A BI project at AIC Group proceeds in six steps:<\/strong><\/p><p>\u2022 Requirements analysis<br \/>\u2022 Concept<br \/>\u2022 Modelling of the analysis objects<br \/>\u2022 Data integration<br \/>\u2022 Reports and dashboards<br \/>\u2022 Further development<\/p><p>Project management frames the whole \u2013 from the first assessment through to productive operation.<\/p><p>AIC Group accompanies BI projects end to end \u2013 from the first idea to productive use. In doing so, we combine strategic consulting with technical implementation and make sure that solutions are not only implemented but also used in the long term.<\/p><p>Our experience from projects in retail, financial services, utilities and public administration shows: what is decisive for success is a clear target picture and a clean interlocking of business departments and IT.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4192\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4192\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 122. HOW long does it take to introduce a BI solution? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4192\" class=\"elementor-element elementor-element-e21d449 e-con-full e-flex e-con e-child\" data-id=\"e21d449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e378a4 elementor-widget elementor-widget-text-editor\" data-id=\"2e378a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The duration of a BI project depends heavily on the individual requirements, the existing system landscape and the desired target picture.<\/p><p><strong>Typical time frames include:<\/strong><\/p><p><strong>\u2022 Proof of concept \/ pilot: <\/strong>a few weeks<\/p><p><strong>\u2022 first productive use cases:<\/strong> 2\u20134 months<\/p><p><strong>\u2022 company-wide BI solution:<\/strong> several months up to long-term programmes<\/p><p>AIC Group follows an iterative approach in which first added value is created quickly while a scalable overall architecture is built in parallel.<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 complex data landscapes<br \/>\u2022 need for coordination between business departments<br \/>\u2022 ensuring data quality<br \/>\u2022 integration of existing systems<\/p><p>Thanks to our structured approach and our many years of experience in BI consulting, we can plan and implement projects efficiently \u2013 without losing sight of the long-term perspective.<\/p><p>More information on BI projects: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4193\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4193\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 123. WHICH prerequisites should be met for a successful BI project? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4193\" class=\"elementor-element elementor-element-a0621ad e-con-full e-flex e-con e-child\" data-id=\"a0621ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8953740 elementor-widget elementor-widget-text-editor\" data-id=\"8953740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A successful BI project requires not only the right technology but, above all, clear framework conditions at the organisational and business level.<\/p><p><strong>Important prerequisites include:<\/strong><\/p><p>\u2022 clear definition of goals and concrete use cases<br \/>\u2022 support from management and business departments<br \/>\u2022 defined KPI systems and metric logic<br \/>\u2022 availability of relevant data sources<br \/>\u2022 sufficient data quality<br \/>\u2022 clear responsibilities for data and processes<\/p><p>AIC Group supports companies from the early phase onwards in creating these prerequisites and laying a reliable foundation for the project.<\/p><p><strong>Typical stumbling blocks include:<\/strong><\/p><p>\u2022 unclear requirements<br \/>\u2022 lack of coordination between IT and business departments<br \/>\u2022 too strong a focus on tools without a strategy<br \/>\u2022 missing governance structures<\/p><p>With our experience from more than 25 years of BI consulting, we help to avoid these risks early on and set projects up with a clear purpose.<\/p><p>More information on BI strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5846d41 elementor-widget elementor-widget-image\" data-id=\"5846d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"603\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/erfolgreiche-bi-projekte-voraussetzungen-strategie-infografik-Frage122.jpg\" class=\"attachment-full size-full wp-image-16499\" alt=\"Infografik zu Voraussetzungen f\u00fcr erfolgreiche BI-Projekte: Strategie und Governance statt reiner Tool-Fokussierung.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/erfolgreiche-bi-projekte-voraussetzungen-strategie-infografik-Frage122.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/erfolgreiche-bi-projekte-voraussetzungen-strategie-infografik-Frage122-300x168.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/erfolgreiche-bi-projekte-voraussetzungen-strategie-infografik-Frage122-1024x572.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/erfolgreiche-bi-projekte-voraussetzungen-strategie-infografik-Frage122-768x429.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4194\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4194\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 124. WHY do BI projects fail most often? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4194\" class=\"elementor-element elementor-element-6db4be3 e-con-full e-flex e-con e-child\" data-id=\"6db4be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e9b2f elementor-widget elementor-widget-text-editor\" data-id=\"e8e9b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rarely because of the technology. More often because the same metric is understood differently, the data quality does not hold up, or nobody is responsible for what a report is supposed to say. We clarify these points early.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4195\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4195\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 125. HOW does AIC Group support the introduction of Strategy? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4195\" class=\"elementor-element elementor-element-6393ccd e-con-full e-flex e-con e-child\" data-id=\"6393ccd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ca098 elementor-widget elementor-widget-text-editor\" data-id=\"f9ca098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group accompanies companies end to end in introducing and further developing Strategy (formerly MicroStrategy) \u2013 from architecture and implementation through to operation.<\/p><p><strong>Our services include:<\/strong><\/p><p>\u2022 Architecture and platform design for Strategy<br \/>\u2022 Building data warehouses and data models<br \/>\u2022 Development of reports, dashboards and applications<br \/>\u2022 Implementation of security and governance concepts<br \/>\u2022 Performance optimisation and scaling<br \/>\u2022 Training and enablement of users<\/p><p>As experienced Strategy experts, we know the requirements of complex enterprise environments and develop solutions that are both technically powerful and a precise fit for the business.<\/p><p>Our customers benefit from our many years of project experience and our work with large companies from various industries.<\/p><p>More information on Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">https:\/\/www.aicgroup.de\/en\/strategy\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4196\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4196\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 126. HOW does AIC Group support the introduction of Power BI? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4196\" class=\"elementor-element elementor-element-5b45237 e-con-full e-flex e-con e-child\" data-id=\"5b45237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3169 elementor-widget elementor-widget-text-editor\" data-id=\"ecb3169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AIC Group supports companies in introducing Power BI in a way that is structured, scalable and usable across the company.<\/p><p><strong>Our services include:<\/strong><\/p><p>\u2022 Development of a Power BI strategy and governance<br \/>\u2022 Building central data models and data sources<br \/>\u2022 Creation of interactive dashboards and reports<br \/>\u2022 Integration into existing system landscapes (e.g. Microsoft Azure)<br \/>\u2022 Establishing self-service BI structures<br \/>\u2022 Training of business departments and users<\/p><p><strong>Typical challenges include:<\/strong><\/p><p>\u2022 uncontrolled spread of reports<br \/>\u2022 no central data base<br \/>\u2022 inconsistent KPI definitions<br \/>\u2022 performance problems with large volumes of data<\/p><p>AIC Group makes sure that Power BI is not used in isolation but is integrated into a BI architecture as a whole \u2013 as a complement to or a component of an enterprise BI strategy.<\/p><p>More information on Data Analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4197\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4197\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 127. HOW do you make sure that BI projects are successful in the long term? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4197\" class=\"elementor-element elementor-element-47ef2c5 e-con-full e-flex e-con e-child\" data-id=\"47ef2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c0283 elementor-widget elementor-widget-text-editor\" data-id=\"a9c0283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The long-term success of BI projects depends on whether they are integrated into the organisation for the long term and continuously developed further.<\/p><p><strong>Important success factors include:<\/strong><\/p><p>\u2022 clear governance structures<br \/>\u2022 continuous maintenance and further development of the data models<br \/>\u2022 regular coordination between business departments and IT<br \/>\u2022 training and enablement of users<br \/>\u2022 monitoring of usage and performance<br \/>\u2022 extension with new use cases and data sources<\/p><p>AIC Group sees BI not as a one-off project but as a continuous development process.<\/p><p>Our customers benefit from the fact that we accompany them in the long term \u2013 from the initial implementation to the further development of the BI landscape.<\/p><p>This is crucial in enterprise companies in particular, as requirements, data sources and business models change continuously.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4198\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4198\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 128. WHICH role does change management play in the introduction of BI solutions? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4198\" class=\"elementor-element elementor-element-7b70b4a e-con-full e-flex e-con e-child\" data-id=\"7b70b4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c804b elementor-widget elementor-widget-text-editor\" data-id=\"b8c804b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Change management is a decisive success factor in the introduction of BI solutions \u2013 especially in large organisations.<\/p><p>Introducing business intelligence often means a change in ways of working, decision-making processes and responsibilities.<\/p><p><strong>Typical aspects include:<\/strong><\/p><p>\u2022 acceptance of new tools and processes<br \/>\u2022 switch from manual to automated reports<br \/>\u2022 introduction of uniform KPI definitions<br \/>\u2022 more data-based decision-making<br \/>\u2022 training and support of users<\/p><p>AIC Group treats change management as an integral part of every BI project.<\/p><p>We support companies in involving business departments early, developing training concepts and securing lasting acceptance of new solutions.<\/p><p>Our experience shows: technically successful projects only deliver their full benefit once they are also anchored in the organisation.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4199\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4199\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 129. HOW can a proof of concept (PoC) in the BI environment look? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4199\" class=\"elementor-element elementor-element-6cae59c e-con-full e-flex e-con e-child\" data-id=\"6cae59c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd5343 elementor-widget elementor-widget-text-editor\" data-id=\"8cd5343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A proof of concept (PoC) serves to check the feasibility and the added value of a BI solution quickly and pragmatically, based on concrete use cases.<\/p><p><strong>Typical contents of a PoC include, for example:<\/strong><\/p><p>\u2022 Selection of a clearly delimited use case<br \/>\u2022 Integration of selected data sources<br \/>\u2022 Set-up of a first data model<br \/>\u2022 Development of a dashboard or report<br \/>\u2022 Validation of data quality and performance<br \/>\u2022 Coordination with specialist departments<\/p><p>AIC Group uses PoCs deliberately to deliver tangible results quickly and to create a well-founded basis for deciding on the further implementation.<\/p><p>In enterprise projects in particular, this is an effective approach to reduce risks and increase acceptance within the company.<\/p><p>More information on data analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"120. WHAT is the sensible starting point for a BI initiative?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The questions, not the data. Which decisions are coming up, who makes them, which metrics support them? Only from that do the data model, the data supply and the report format follow. Advice before technology.More information on Data Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-strategy\"}},{\"@type\":\"Question\",\"name\":\"121. HOW does a typical business intelligence project in an enterprise company proceed?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A BI project at AIC Group proceeds in six steps:\\u2022 Requirements analysis\\u2022 Concept\\u2022 Modelling of the analysis objects\\u2022 Data integration\\u2022 Reports and dashboards\\u2022 Further developmentProject management frames the whole \\u2013 from the first assessment through to productive operation.AIC Group accompanies BI projects end to end \\u2013 from the first idea to productive use. In doing so, we combine strategic consulting with technical implementation and make sure that solutions are not only implemented but also used in the long term.Our experience from projects in retail, financial services, utilities and public administration shows: what is decisive for success is a clear target picture and a clean interlocking of business departments and IT.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"122. HOW long does it take to introduce a BI solution?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The duration of a BI project depends heavily on the individual requirements, the existing system landscape and the desired target picture.Typical time frames include:\\u2022 Proof of concept \\\/ pilot: a few weeks\\u2022 first productive use cases: 2\\u20134 months\\u2022 company-wide BI solution: several months up to long-term programmesAIC Group follows an iterative approach in which first added value is created quickly while a scalable overall architecture is built in parallel.Typical challenges include:\\u2022 complex data landscapes\\u2022 need for coordination between business departments\\u2022 ensuring data quality\\u2022 integration of existing systemsThanks to our structured approach and our many years of experience in BI consulting, we can plan and implement projects efficiently \\u2013 without losing sight of the long-term perspective.More information on BI projects: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"123. WHICH prerequisites should be met for a successful BI project?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A successful BI project requires not only the right technology but, above all, clear framework conditions at the organisational and business level.Important prerequisites include:\\u2022 clear definition of goals and concrete use cases\\u2022 support from management and business departments\\u2022 defined KPI systems and metric logic\\u2022 availability of relevant data sources\\u2022 sufficient data quality\\u2022 clear responsibilities for data and processesAIC Group supports companies from the early phase onwards in creating these prerequisites and laying a reliable foundation for the project.Typical stumbling blocks include:\\u2022 unclear requirements\\u2022 lack of coordination between IT and business departments\\u2022 too strong a focus on tools without a strategy\\u2022 missing governance structuresWith our experience from more than 25 years of BI consulting, we help to avoid these risks early on and set projects up with a clear purpose.More information on BI strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"124. WHY do BI projects fail most often?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rarely because of the technology. More often because the same metric is understood differently, the data quality does not hold up, or nobody is responsible for what a report is supposed to say. We clarify these points early.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"125. HOW does AIC Group support the introduction of Strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group accompanies companies end to end in introducing and further developing Strategy (formerly MicroStrategy) \\u2013 from architecture and implementation through to operation.Our services include:\\u2022 Architecture and platform design for Strategy\\u2022 Building data warehouses and data models\\u2022 Development of reports, dashboards and applications\\u2022 Implementation of security and governance concepts\\u2022 Performance optimisation and scaling\\u2022 Training and enablement of usersAs experienced Strategy experts, we know the requirements of complex enterprise environments and develop solutions that are both technically powerful and a precise fit for the business.Our customers benefit from our many years of project experience and our work with large companies from various industries.More information on Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/strategy\\\/\"}},{\"@type\":\"Question\",\"name\":\"126. HOW does AIC Group support the introduction of Power BI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AIC Group supports companies in introducing Power BI in a way that is structured, scalable and usable across the company.Our services include:\\u2022 Development of a Power BI strategy and governance\\u2022 Building central data models and data sources\\u2022 Creation of interactive dashboards and reports\\u2022 Integration into existing system landscapes (e.g. Microsoft Azure)\\u2022 Establishing self-service BI structures\\u2022 Training of business departments and usersTypical challenges include:\\u2022 uncontrolled spread of reports\\u2022 no central data base\\u2022 inconsistent KPI definitions\\u2022 performance problems with large volumes of dataAIC Group makes sure that Power BI is not used in isolation but is integrated into a BI architecture as a whole \\u2013 as a complement to or a component of an enterprise BI strategy.More information on Data Analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"127. HOW do you make sure that BI projects are successful in the long term?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The long-term success of BI projects depends on whether they are integrated into the organisation for the long term and continuously developed further.Important success factors include:\\u2022 clear governance structures\\u2022 continuous maintenance and further development of the data models\\u2022 regular coordination between business departments and IT\\u2022 training and enablement of users\\u2022 monitoring of usage and performance\\u2022 extension with new use cases and data sourcesAIC Group sees BI not as a one-off project but as a continuous development process.Our customers benefit from the fact that we accompany them in the long term \\u2013 from the initial implementation to the further development of the BI landscape.This is crucial in enterprise companies in particular, as requirements, data sources and business models change continuously.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"128. WHICH role does change management play in the introduction of BI solutions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Change management is a decisive success factor in the introduction of BI solutions \\u2013 especially in large organisations.Introducing business intelligence often means a change in ways of working, decision-making processes and responsibilities.Typical aspects include:\\u2022 acceptance of new tools and processes\\u2022 switch from manual to automated reports\\u2022 introduction of uniform KPI definitions\\u2022 more data-based decision-making\\u2022 training and support of usersAIC Group treats change management as an integral part of every BI project.We support companies in involving business departments early, developing training concepts and securing lasting acceptance of new solutions.Our experience shows: technically successful projects only deliver their full benefit once they are also anchored in the organisation.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"129. HOW can a proof of concept (PoC) in the BI environment look?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A proof of concept (PoC) serves to check the feasibility and the added value of a BI solution quickly and pragmatically, based on concrete use cases.Typical contents of a PoC include, for example:\\u2022 Selection of a clearly delimited use case\\u2022 Integration of selected data sources\\u2022 Set-up of a first data model\\u2022 Development of a dashboard or report\\u2022 Validation of data quality and performance\\u2022 Coordination with specialist departmentsAIC Group uses PoCs deliberately to deliver tangible results quickly and to create a well-founded basis for deciding on the further implementation.In enterprise projects in particular, this is an effective approach to reduce risks and increase acceptance within the company.More information on data analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b123980 elementor-widget elementor-widget-text-editor\" data-id=\"b123980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>introduction, projects &amp; implementation of BI solutions,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4fb40 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3c4fb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71308f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71308f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f481bb\" data-id=\"5f481bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b858d9c elementor-widget elementor-widget-image\" data-id=\"b858d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:42,&quot;end&quot;:85}},&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7.3,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1.png\" class=\"attachment-full size-full wp-image-8266\" alt=\"Only De\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1.png 250w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1-150x150.png 150w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1-12x12.png 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-efecc21 e-flex e-con-boxed e-con e-parent\" data-id=\"efecc21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d40bf5 elementor-widget elementor-widget-menu-anchor\" data-id=\"2d40bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-14\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1392092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1392092\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fed81e3\" data-id=\"fed81e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5892332 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5892332\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8afbe03\" data-id=\"8afbe03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c5218d elementor-widget elementor-widget-heading\" data-id=\"7c5218d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operation, scaling &amp; further development of BI solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad0265 elementor-widget elementor-widget-n-accordion\" data-id=\"aad0265\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1790\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1790\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 130. HOW is a BI solution operated and developed further after its introduction? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1790\" class=\"elementor-element elementor-element-5f6bee9 e-con-full e-flex e-con e-child\" data-id=\"5f6bee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7f244 elementor-widget elementor-widget-text-editor\" data-id=\"7c7f244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After the successful introduction of a BI solution, the decisive phase begins: sustainable operation and continuous further development.<\/p><p>In enterprise companies, BI is not a static system but a dynamic platform that has to be adapted to new requirements on an ongoing basis.<\/p><p><strong>Typical tasks in ongoing operation include, for example:<\/strong><\/p><p>\u2022 Monitoring of data loading processes and system performance<br \/>\u2022 Maintenance and extension of data models<br \/>\u2022 Integration of new data sources<br \/>\u2022 Adaptation of dashboards and reports<br \/>\u2022 Ensuring data quality and consistency<br \/>\u2022 Support for specialist departments and users<\/p><p>AIC Group also supports companies beyond the implementation and helps to set up stable operating and support structures.<\/p><p>Our experience shows: the long-term success of a BI solution depends largely on how well operation, governance and further development are organised.<\/p><p>More information on BI strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e927430 elementor-widget elementor-widget-image\" data-id=\"e927430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/bi-loesung-betriebsmodell-aic-group-infografik-Frage128.jpg\" class=\"attachment-full size-full wp-image-16504\" alt=\"Infografik zum nachhaltigen BI-Betrieb und Weiterentwicklung durch das AIC-Betriebsmodell.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/bi-loesung-betriebsmodell-aic-group-infografik-Frage128.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/bi-loesung-betriebsmodell-aic-group-infografik-Frage128-300x169.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/bi-loesung-betriebsmodell-aic-group-infografik-Frage128-1024x576.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/bi-loesung-betriebsmodell-aic-group-infografik-Frage128-768x432.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1791\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1791\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 131. WHICH role do managed services play in the BI environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1791\" class=\"elementor-element elementor-element-7c1e167 e-con-full e-flex e-con e-child\" data-id=\"7c1e167\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1456c19 elementor-widget elementor-widget-text-editor\" data-id=\"1456c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Managed services are becoming increasingly important in the BI environment \u2013 especially for companies that want to operate their BI landscape efficiently and, at the same time, develop it further flexibly.<\/p><p>Here, an external partner takes on defined tasks in the operation and support of the BI systems.<\/p><p><strong>Typical services include, for example:<\/strong><\/p><p>\u2022 Operation and monitoring of BI systems<br \/>\u2022 Maintenance and further development of data models<br \/>\u2022 Support for users and specialist departments<br \/>\u2022 Performance optimisation<br \/>\u2022 Ensuring data quality and stability<\/p><p>AIC Group offers flexible support models \u2013 from selective consulting through to long-term partnerships in the operation and further development of BI solutions.<\/p><p>In enterprise companies in particular, this relieves internal resources while keeping quality and reliability high.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1792\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1792\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 132. HOW is data quality ensured in ongoing operation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1792\" class=\"elementor-element elementor-element-58ef6f2 e-con-full e-flex e-con e-child\" data-id=\"58ef6f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c83c42 elementor-widget elementor-widget-text-editor\" data-id=\"5c83c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data quality is not a one-off project topic but a continuous task in ongoing BI operation.<\/p><p>Structured processes are required to ensure reliable data in the long term.<\/p><p><strong>Typical measures include, for example:<\/strong><\/p><p>\u2022 automated validation and checking mechanisms<br \/>\u2022 monitoring of data loading processes<br \/>\u2022 clear definition of data responsibilities<br \/>\u2022 regular quality checks<br \/>\u2022 documentation of data origins (data lineage)<\/p><p>AIC Group supports companies in setting up sustainable data quality and governance structures.<\/p><p>Our experience shows: only if data quality is ensured in the long term can BI solutions serve as a reliable basis for decisions.<\/p><p>More information on data integration: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1793\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1793\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 133. HOW can new requirements and use cases be integrated into existing BI systems? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1793\" class=\"elementor-element elementor-element-9a6cba2 e-con-full e-flex e-con e-child\" data-id=\"9a6cba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5145d32 elementor-widget elementor-widget-text-editor\" data-id=\"5145d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In enterprise companies, new requirements for BI systems arise continuously \u2013 whether through new business models, additional data sources or changed management needs.<\/p><p>A flexible BI architecture makes it possible to integrate these requirements efficiently.<\/p><p><strong>Typical extensions include, for example:<\/strong><\/p><p>\u2022 Integration of new data sources (e.g. new systems or external data)<br \/>\u2022 Extension of data models and KPI systems<br \/>\u2022 Development of new dashboards and reports<br \/>\u2022 Integration of additional specialist departments<br \/>\u2022 Extension to include new analysis and forecasting use cases<\/p><p>AIC Group deliberately develops BI solutions to be modular and extensible, so that new requirements can be implemented without fundamental breaks in the system.<\/p><p>In doing so, we make sure that existing structures remain stable and that innovation is made possible at the same time.<\/p><p>More information on data architecture: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1794\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1794\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 134. WHICH role do partnerships and certifications play in the BI environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1794\" class=\"elementor-element elementor-element-c868d19 e-con-full e-flex e-con e-child\" data-id=\"c868d19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1d690 elementor-widget elementor-widget-text-editor\" data-id=\"0e1d690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Partnerships and certifications are an important indicator of quality in the BI environment \u2013 especially for enterprise companies that depend on stable, scalable and future-proof solutions.<\/p><p>They show that a consulting partner has well-founded know-how, project experience and access to best practices for the respective technology.<\/p><p><strong>AIC Group<\/strong> has been working with <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\" target=\"_blank\" rel=\"noopener\"><strong>Strategy<\/strong><\/a> (formerly MicroStrategy) for more than 25 years and has been a Premium Partner since the beginning of 2026. We are also a partner of <a href=\"https:\/\/stackit.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>STACKIT<\/strong><\/a>, the European hyperscaler from the Schwarz Group.<\/p><p>In addition, our consultants \u2013 particularly in the Microsoft environment \u2013 hold relevant certifications and have extensive project experience, which ensures a professional and secure implementation.<\/p><p><strong>For our customers, this means:<\/strong><\/p><p>\u2022 access to proven methods and best practices<br \/>\u2022 high quality in architecture, implementation and operation<br \/>\u2022 reduced project risks<br \/>\u2022 long-term security in technology decisions<\/p><p>At the same time, our approach always remains solution-oriented and not tool-driven: the focus is always on the best solution for the respective company requirement.<\/p><p>More information on Strategy: <a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">https:\/\/www.aicgroup.de\/en\/strategy\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"130. HOW is a BI solution operated and developed further after its introduction?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"After the successful introduction of a BI solution, the decisive phase begins: sustainable operation and continuous further development.In enterprise companies, BI is not a static system but a dynamic platform that has to be adapted to new requirements on an ongoing basis.Typical tasks in ongoing operation include, for example:\\u2022 Monitoring of data loading processes and system performance\\u2022 Maintenance and extension of data models\\u2022 Integration of new data sources\\u2022 Adaptation of dashboards and reports\\u2022 Ensuring data quality and consistency\\u2022 Support for specialist departments and usersAIC Group also supports companies beyond the implementation and helps to set up stable operating and support structures.Our experience shows: the long-term success of a BI solution depends largely on how well operation, governance and further development are organised.More information on BI strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"131. WHICH role do managed services play in the BI environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Managed services are becoming increasingly important in the BI environment \\u2013 especially for companies that want to operate their BI landscape efficiently and, at the same time, develop it further flexibly.Here, an external partner takes on defined tasks in the operation and support of the BI systems.Typical services include, for example:\\u2022 Operation and monitoring of BI systems\\u2022 Maintenance and further development of data models\\u2022 Support for users and specialist departments\\u2022 Performance optimisation\\u2022 Ensuring data quality and stabilityAIC Group offers flexible support models \\u2013 from selective consulting through to long-term partnerships in the operation and further development of BI solutions.In enterprise companies in particular, this relieves internal resources while keeping quality and reliability high.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"132. HOW is data quality ensured in ongoing operation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data quality is not a one-off project topic but a continuous task in ongoing BI operation.Structured processes are required to ensure reliable data in the long term.Typical measures include, for example:\\u2022 automated validation and checking mechanisms\\u2022 monitoring of data loading processes\\u2022 clear definition of data responsibilities\\u2022 regular quality checks\\u2022 documentation of data origins (data lineage)AIC Group supports companies in setting up sustainable data quality and governance structures.Our experience shows: only if data quality is ensured in the long term can BI solutions serve as a reliable basis for decisions.More information on data integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"133. HOW can new requirements and use cases be integrated into existing BI systems?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In enterprise companies, new requirements for BI systems arise continuously \\u2013 whether through new business models, additional data sources or changed management needs.A flexible BI architecture makes it possible to integrate these requirements efficiently.Typical extensions include, for example:\\u2022 Integration of new data sources (e.g. new systems or external data)\\u2022 Extension of data models and KPI systems\\u2022 Development of new dashboards and reports\\u2022 Integration of additional specialist departments\\u2022 Extension to include new analysis and forecasting use casesAIC Group deliberately develops BI solutions to be modular and extensible, so that new requirements can be implemented without fundamental breaks in the system.In doing so, we make sure that existing structures remain stable and that innovation is made possible at the same time.More information on data architecture: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"134. WHICH role do partnerships and certifications play in the BI environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Partnerships and certifications are an important indicator of quality in the BI environment \\u2013 especially for enterprise companies that depend on stable, scalable and future-proof solutions.They show that a consulting partner has well-founded know-how, project experience and access to best practices for the respective technology.AIC Group has been working with Strategy (formerly MicroStrategy) for more than 25 years and has been a Premium Partner since the beginning of 2026. We are also a partner of STACKIT, the European hyperscaler from the Schwarz Group.In addition, our consultants \\u2013 particularly in the Microsoft environment \\u2013 hold relevant certifications and have extensive project experience, which ensures a professional and secure implementation.For our customers, this means:\\u2022 access to proven methods and best practices\\u2022 high quality in architecture, implementation and operation\\u2022 reduced project risks\\u2022 long-term security in technology decisionsAt the same time, our approach always remains solution-oriented and not tool-driven: the focus is always on the best solution for the respective company requirement.More information on Strategy: https:\\\/\\\/www.aicgroup.de\\\/en\\\/strategy\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff639a elementor-widget elementor-widget-text-editor\" data-id=\"3ff639a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>operation, scaling &amp; further development of BI solutions,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b908029 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b908029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c67d6df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c67d6df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-589b77b\" data-id=\"589b77b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-868f0c4 elementor-widget elementor-widget-image\" data-id=\"868f0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:42,&quot;end&quot;:85}},&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7.3,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1.png\" class=\"attachment-full size-full wp-image-8266\" alt=\"Only De\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1.png 250w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1-150x150.png 150w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1-12x12.png 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-060ed28 e-flex e-con-boxed e-con e-parent\" data-id=\"060ed28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2858fe5 elementor-widget elementor-widget-menu-anchor\" data-id=\"2858fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FAQ-Block-15\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb4f579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb4f579\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eff82db\" data-id=\"eff82db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-562aa41 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"562aa41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9cd4fdf\" data-id=\"9cd4fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3921616 elementor-widget elementor-widget-heading\" data-id=\"3921616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends, future &amp; innovation in BI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713fac0 elementor-widget elementor-widget-n-accordion\" data-id=\"713fac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1180\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1180\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 135. WHICH current trends are shaping the business intelligence environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1180\" class=\"elementor-element elementor-element-fc4c58a e-con-full e-flex e-con e-child\" data-id=\"fc4c58a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85fb314 elementor-widget elementor-widget-text-editor\" data-id=\"85fb314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The business intelligence environment is developing continuously and is increasingly shaped by new technologies, growing data volumes and changed requirements for companies.<\/p><p><strong>The most important trends include, for example:<\/strong><\/p><p><strong>\u2022 Artificial intelligence and advanced analytics<\/strong> for forecasts and automated decisions<\/p><p><strong>\u2022 Self-service BI<\/strong> for stronger involvement of specialist departments<\/p><p><strong>\u2022 Cloud-based BI architectures<\/strong> for more flexibility and scalability<\/p><p><strong>\u2022 Real-time analyses<\/strong> for faster reactions to market changes<\/p><p><strong>\u2022 Data democratisation<\/strong> \u2013 broad access to data within the company<\/p><p><strong>\u2022 Integration of BI into operational processes<\/strong><\/p><p>AIC Group supports companies in using these trends in a targeted way and integrating them into existing BI strategies.<\/p><p>Our experience shows: the added value does not come from individual technologies but from combining them sensibly in a clear overall strategy.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1181\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1181\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 136. WHICH role does artificial intelligence (AI) play in the BI environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1181\" class=\"elementor-element elementor-element-208e6a3 e-con-full e-flex e-con e-child\" data-id=\"208e6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3696012 elementor-widget elementor-widget-text-editor\" data-id=\"3696012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence extends classic business intelligence approaches with the ability not only to evaluate data but also to predict future developments and derive automated recommendations for action.<\/p><p><strong>Typical areas of use include, for example:<\/strong><\/p><p>\u2022 Forecasting of revenue, sales and demand developments<br \/>\u2022 Detection of patterns and anomalies in large data volumes<br \/>\u2022 automated segmentation of customers and markets<br \/>\u2022 Derivation of next best actions<br \/>\u2022 Support of decision-making processes through data-based recommendations<\/p><p>AIC Group combines classic BI with modern analysis approaches and integrates AI where it offers real added value.<\/p><p>Especially in combination with data-driven customer engagement, new possibilities arise not only to analyse decisions but to steer them actively.<\/p><p>More information on data analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1182\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1182\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 137. HOW is self-service BI developing in the enterprise environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1182\" class=\"elementor-element elementor-element-0dd021b e-con-full e-flex e-con e-child\" data-id=\"0dd021b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657463d elementor-widget elementor-widget-text-editor\" data-id=\"657463d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Self-service BI is becoming increasingly important in the enterprise environment, as specialist departments want to carry out analyses independently and access data more quickly.<\/p><p>However, this approach also brings challenges with it.<\/p><p><strong>Typical advantages include, for example:<\/strong><\/p><p>\u2022 faster analyses by specialist departments<br \/>\u2022 less dependence on IT departments<br \/>\u2022 greater flexibility for individual evaluations<\/p><p><strong>Typical challenges include, for example:<\/strong><\/p><p>\u2022 inconsistent KPI definitions<br \/>\u2022 uncontrolled spread of reports<br \/>\u2022 no central data base<br \/>\u2022 increasing effort for governance and quality assurance<\/p><p>AIC Group supports companies in reconciling self-service BI and central control.<\/p><p><strong>A proven approach is the combination of:<\/strong><\/p><p>\u2022 a central data base and clear KPI definitions<br \/>\u2022 governance structures<br \/>\u2022 flexible analysis tools such as Power BI<\/p><p>The result is a BI landscape that offers both control and flexibility.<\/p><p>More information on data analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1183\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1183\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 138. HOW is the role of BI changing in data-driven companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1183\" class=\"elementor-element elementor-element-334cdc7 e-con-full e-flex e-con e-child\" data-id=\"334cdc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c348aa8 elementor-widget elementor-widget-text-editor\" data-id=\"c348aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In data-driven companies, business intelligence is developing from a pure reporting tool into a central management instrument for the entire company.<\/p><p><strong>BI is increasingly becoming:<\/strong><\/p><p>\u2022 an integral part of decision-making processes<br \/>\u2022 the basis for strategic and operational management<br \/>\u2022 a driver of innovation and new business models<br \/>\u2022 the link between data, processes and measures<\/p><p>AIC Group supports companies on the way to becoming a data-driven company by linking BI, data strategy and operational systems with one another.<\/p><p>This is not only about analyses but about actively integrating data into business processes \u2013 for example in sales, marketing or customer management.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1184\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1184\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 139. WHAT significance do real-time data and real-time analytics have? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1184\" class=\"elementor-element elementor-element-d46de6c e-con-full e-flex e-con e-child\" data-id=\"d46de6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e69fc80 elementor-widget elementor-widget-text-editor\" data-id=\"e69fc80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Real-time data is becoming increasingly important in the BI environment, as companies have to react more quickly to changes.<\/p><p>Real-time analytics makes it possible to capture and evaluate data almost in real time and to turn it into decisions.<\/p><p><strong>Typical use cases include, for example:<\/strong><\/p><p>\u2022 Monitoring of business metrics in real time<br \/>\u2022 Steering of online and e-commerce activities<br \/>\u2022 Reaction to market changes and demand developments<br \/>\u2022 Monitoring of processes and systems<\/p><p>AIC Group supports companies in integrating real-time data sensibly into their BI architecture.<\/p><p>What matters here is that not all data has to be processed in real time \u2013 but specifically the data for which speed creates real added value.<\/p><p>More information on data integration: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1185\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1185\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 140. HOW can business intelligence be connected with customer engagement and marketing automation? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1185\" class=\"elementor-element elementor-element-5ad1bf5 e-con-full e-flex e-con e-child\" data-id=\"5ad1bf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77f27d8 elementor-widget elementor-widget-text-editor\" data-id=\"77f27d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Connecting business intelligence with customer engagement and marketing automation opens up new possibilities for transferring data-based insights directly into operational measures.<\/p><p>While BI primarily analyses what has happened and why, marketing automation enables the active steering of customer interactions.<\/p><p><strong>Typical usage scenarios include, for example:<\/strong><\/p><p>\u2022 Use of BI analyses for target group segmentation<br \/>\u2022 Derivation of personalised campaigns from data analyses<br \/>\u2022 Integration of customer behaviour into automated processes<br \/>\u2022 Measurement and optimisation of campaign performance<\/p><p>AIC Group connects these worlds through an end-to-end approach:<\/p><p>Business intelligence provides the basis for decisions, while the Marketing Automation Studio (MAS) enables the operational implementation.<\/p><p><strong>This creates a closed loop of:<\/strong><\/p><p><strong>Data \u2192 analysis \u2192 decision \u2192 action \u2192 new data<\/strong><\/p><p>For enterprise companies in particular, this integration offers enormous potential to shape customer relationships in a data-driven and scalable way<\/p><p>More information on data analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b345ca1 elementor-widget elementor-widget-image\" data-id=\"b345ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"601\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/integration-business-intelligence-marketing-automation-aic-group-Frage140.jpg\" class=\"attachment-full size-full wp-image-16509\" alt=\"Infografik zur Integration von Business Intelligence und Marketing Automation f\u00fcr einen geschlossenen Marketing-Kreislauf.\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/integration-business-intelligence-marketing-automation-aic-group-Frage140.jpg 1080w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/integration-business-intelligence-marketing-automation-aic-group-Frage140-300x167.jpg 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/integration-business-intelligence-marketing-automation-aic-group-Frage140-1024x570.jpg 1024w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2026\/06\/integration-business-intelligence-marketing-automation-aic-group-Frage140-768x427.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1186\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1186\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 141. WHICH future prospects does business intelligence have in the coming years? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1186\" class=\"elementor-element elementor-element-85275e6 e-con-full e-flex e-con e-child\" data-id=\"85275e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a42a8b elementor-widget elementor-widget-text-editor\" data-id=\"4a42a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the coming years, business intelligence will continue to develop towards automated, intelligent and integrated systems.<\/p><p><strong>Important developments include, for example:<\/strong><\/p><p>\u2022 stronger integration of AI and machine learning<br \/>\u2022 increasing automation of analyses and decisions<br \/>\u2022 closer interlinking with operational systems<br \/>\u2022 even greater use of cloud technologies<br \/>\u2022 growing importance of data as a strategic success factor<\/p><p>AIC Group supports companies in making their BI landscapes future-proof and integrating new technologies sensibly.<\/p><p>Our experience shows: successful companies invest not only in tools but in a data strategy as a whole.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"135. WHICH current trends are shaping the business intelligence environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The business intelligence environment is developing continuously and is increasingly shaped by new technologies, growing data volumes and changed requirements for companies.The most important trends include, for example:\\u2022 Artificial intelligence and advanced analytics for forecasts and automated decisions\\u2022 Self-service BI for stronger involvement of specialist departments\\u2022 Cloud-based BI architectures for more flexibility and scalability\\u2022 Real-time analyses for faster reactions to market changes\\u2022 Data democratisation \\u2013 broad access to data within the company\\u2022 Integration of BI into operational processesAIC Group supports companies in using these trends in a targeted way and integrating them into existing BI strategies.Our experience shows: the added value does not come from individual technologies but from combining them sensibly in a clear overall strategy.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"136. WHICH role does artificial intelligence (AI) play in the BI environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Artificial intelligence extends classic business intelligence approaches with the ability not only to evaluate data but also to predict future developments and derive automated recommendations for action.Typical areas of use include, for example:\\u2022 Forecasting of revenue, sales and demand developments\\u2022 Detection of patterns and anomalies in large data volumes\\u2022 automated segmentation of customers and markets\\u2022 Derivation of next best actions\\u2022 Support of decision-making processes through data-based recommendationsAIC Group combines classic BI with modern analysis approaches and integrates AI where it offers real added value.Especially in combination with data-driven customer engagement, new possibilities arise not only to analyse decisions but to steer them actively.More information on data analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"137. HOW is self-service BI developing in the enterprise environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Self-service BI is becoming increasingly important in the enterprise environment, as specialist departments want to carry out analyses independently and access data more quickly.However, this approach also brings challenges with it.Typical advantages include, for example:\\u2022 faster analyses by specialist departments\\u2022 less dependence on IT departments\\u2022 greater flexibility for individual evaluationsTypical challenges include, for example:\\u2022 inconsistent KPI definitions\\u2022 uncontrolled spread of reports\\u2022 no central data base\\u2022 increasing effort for governance and quality assuranceAIC Group supports companies in reconciling self-service BI and central control.A proven approach is the combination of:\\u2022 a central data base and clear KPI definitions\\u2022 governance structures\\u2022 flexible analysis tools such as Power BIThe result is a BI landscape that offers both control and flexibility.More information on data analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"138. HOW is the role of BI changing in data-driven companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In data-driven companies, business intelligence is developing from a pure reporting tool into a central management instrument for the entire company.BI is increasingly becoming:\\u2022 an integral part of decision-making processes\\u2022 the basis for strategic and operational management\\u2022 a driver of innovation and new business models\\u2022 the link between data, processes and measuresAIC Group supports companies on the way to becoming a data-driven company by linking BI, data strategy and operational systems with one another.This is not only about analyses but about actively integrating data into business processes \\u2013 for example in sales, marketing or customer management.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"139. WHAT significance do real-time data and real-time analytics have?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Real-time data is becoming increasingly important in the BI environment, as companies have to react more quickly to changes.Real-time analytics makes it possible to capture and evaluate data almost in real time and to turn it into decisions.Typical use cases include, for example:\\u2022 Monitoring of business metrics in real time\\u2022 Steering of online and e-commerce activities\\u2022 Reaction to market changes and demand developments\\u2022 Monitoring of processes and systemsAIC Group supports companies in integrating real-time data sensibly into their BI architecture.What matters here is that not all data has to be processed in real time \\u2013 but specifically the data for which speed creates real added value.More information on data integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"140. HOW can business intelligence be connected with customer engagement and marketing automation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Connecting business intelligence with customer engagement and marketing automation opens up new possibilities for transferring data-based insights directly into operational measures.While BI primarily analyses what has happened and why, marketing automation enables the active steering of customer interactions.Typical usage scenarios include, for example:\\u2022 Use of BI analyses for target group segmentation\\u2022 Derivation of personalised campaigns from data analyses\\u2022 Integration of customer behaviour into automated processes\\u2022 Measurement and optimisation of campaign performanceAIC Group connects these worlds through an end-to-end approach:Business intelligence provides the basis for decisions, while the Marketing Automation Studio (MAS) enables the operational implementation.This creates a closed loop of:Data \\u2192 analysis \\u2192 decision \\u2192 action \\u2192 new dataFor enterprise companies in particular, this integration offers enormous potential to shape customer relationships in a data-driven and scalable wayMore information on data analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"141. WHICH future prospects does business intelligence have in the coming years?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In the coming years, business intelligence will continue to develop towards automated, intelligent and integrated systems.Important developments include, for example:\\u2022 stronger integration of AI and machine learning\\u2022 increasing automation of analyses and decisions\\u2022 closer interlinking with operational systems\\u2022 even greater use of cloud technologies\\u2022 growing importance of data as a strategic success factorAIC Group supports companies in making their BI landscapes future-proof and integrating new technologies sensibly.Our experience shows: successful companies invest not only in tools but in a data strategy as a whole.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fbebf elementor-widget elementor-widget-text-editor\" data-id=\"97fbebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>trends, the future &amp; innovation in BI,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\" data-wplink-edit=\"true\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8443a87 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8443a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Business Intelligence at AIC Group<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4125392 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4125392\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-994761f\" 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data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1.png\" class=\"attachment-full size-full wp-image-8266\" alt=\"Only De\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1.png 250w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1-150x150.png 150w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Flecken_2.1-12x12.png 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-17098e8 e-flex e-con-boxed e-con e-parent\" data-id=\"17098e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c7ec4 elementor-widget 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elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d62e7fc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d62e7fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-88d12ca\" data-id=\"88d12ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc71c39 elementor-widget elementor-widget-heading\" data-id=\"cc71c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Security, data protection &amp; compliance in BI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9f65f elementor-widget elementor-widget-n-accordion\" data-id=\"ca9f65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2120\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2120\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 142. WHICH role do data protection and compliance play in the business intelligence environment? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2120\" class=\"elementor-element elementor-element-6479472 e-con-full e-flex e-con e-child\" data-id=\"6479472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-932ea88 elementor-widget elementor-widget-text-editor\" data-id=\"932ea88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data protection and compliance are central requirements in the business intelligence environment \u2013 especially for enterprise companies that process large volumes of sensitive data.<\/p><p>BI systems frequently access personal, financial or business-critical data. All processes and technologies must therefore comply with the applicable legal and regulatory requirements, in particular the GDPR.<\/p><p><strong>Typical requirements include, for example:<\/strong><\/p><p>\u2022 Protection of personal data<br \/>\u2022 Compliance with legal requirements (e.g. GDPR)<br \/>\u2022 transparent data processing and use<br \/>\u2022 clear rules for access and permissions<br \/>\u2022 Documentation of data flows and origins<\/p><p>AIC Group supports companies in designing and implementing BI solutions in such a way that data protection and compliance are taken into account from the start.<\/p><p>In regulated industries in particular, our experience shows: trust in data is the basis for successful data-based decisions.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2121\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2121\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 143. HOW is it ensured that sensitive data in the BI system is protected? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2121\" class=\"elementor-element elementor-element-c45e926 e-con-full e-flex e-con e-child\" data-id=\"c45e926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba1f72 elementor-widget elementor-widget-text-editor\" data-id=\"7ba1f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The protection of sensitive data is a central part of every BI architecture and comprises both technical and organisational measures.<\/p><p><strong>Typical security measures include, for example:<\/strong><\/p><p>\u2022 role-based access concepts (role-based access control)<br \/>\u2022 Encryption of data (in transit and at rest)<br \/>\u2022 Separation of data by sensitivity and user groups<br \/>\u2022 Logging of access and changes<br \/>\u2022 Use of secure authentication methods<\/p><p>AIC Group develops security concepts that are matched exactly to the requirements of enterprise companies.<\/p><p>In doing so, we take both technical aspects and organisational processes into account in order to ensure end-to-end protection of sensitive data.<\/p><p>More information on data integration: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2122\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2122\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 144. HOW can BI solutions be implemented in a GDPR-compliant way? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2122\" class=\"elementor-element elementor-element-5c810fa e-con-full e-flex e-con e-child\" data-id=\"5c810fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02e0e56 elementor-widget elementor-widget-text-editor\" data-id=\"02e0e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The GDPR-compliant implementation of BI solutions requires a combination of technical measures, clear processes and organisational rules.<\/p><p><strong>Important aspects include, for example:<\/strong><\/p><p>\u2022 Data minimisation and purpose limitation in the use of data<br \/>\u2022 Pseudonymisation or anonymisation of personal data<br \/>\u2022 clear consent and deletion concepts<br \/>\u2022 transparent documentation of data processing<br \/>\u2022 Implementation of data subject rights (e.g. access, erasure)<\/p><p>AIC Group takes data protection requirements into account as early as the design of BI architectures (\u201cprivacy by design\u201d).<\/p><p>In doing so, we work closely with the people responsible for data protection and compliance in the respective company.<\/p><p><strong>Important:<\/strong> we do not provide legal advice, but we do support the technical and organisational implementation of BI solutions that comply with data protection requirements.<\/p><p>More information on data architecture: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2123\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2123\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 145. WHICH challenges are there with security and compliance in BI projects? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2123\" class=\"elementor-element elementor-element-d068533 e-con-full e-flex e-con e-child\" data-id=\"d068533\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d58f4 elementor-widget elementor-widget-text-editor\" data-id=\"76d58f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Security and compliance often pose complex challenges in BI projects \u2013 especially in large IT landscapes that have grown over time.<\/p><p><strong>Typical challenges include, for example:<\/strong><\/p><p>\u2022 Integration of sensitive data from different systems<br \/>\u2022 different security requirements for each specialist department<br \/>\u2022 lack of transparency about data flows<br \/>\u2022 complex permission concepts<br \/>\u2022 Coordination between IT, specialist departments and compliance<\/p><p>AIC Group brings extensive experience from enterprise projects to this and supports companies in developing solutions that are pragmatic and secure at the same time.<\/p><p>In doing so, we make sure that security requirements do not come at the expense of usability and performance.<\/p><p>More information on business intelligence: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2124\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2124\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 146. HOW can you create transparency and trust in BI data? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2124\" class=\"elementor-element elementor-element-1caccdc e-con-full e-flex e-con e-child\" data-id=\"1caccdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbb323 elementor-widget elementor-widget-text-editor\" data-id=\"3cbb323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trust in data is one of the most important prerequisites for successful business intelligence initiatives.<\/p><p>Only if users trust the data will they actively include it in their decisions.<\/p><p><strong>Important measures include, for example:<\/strong><\/p><p>\u2022 clear definition and documentation of KPIs<br \/>\u2022 transparent data origin (data lineage)<br \/>\u2022 uniform data models and metric logic<br \/>\u2022 high data quality and validation processes<br \/>\u2022 traceable calculations and reports<\/p><p>AIC Group attaches great importance to designing BI solutions so that they are transparent, traceable and trustworthy.<\/p><p><strong>Our experience shows:<\/strong><\/p><p>Trust does not come from technology alone but from clear structures, consistent data and traceable processes.<\/p><p>More information on data analytics: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2125\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2125\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 147. WHICH role does IT security play in cloud-based BI solutions? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2125\" class=\"elementor-element elementor-element-b498c2f e-con-full e-flex e-con e-child\" data-id=\"b498c2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-566e9f1 elementor-widget elementor-widget-text-editor\" data-id=\"566e9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cloud-based BI solutions offer many advantages but also place particular demands on IT security.<\/p><p><strong>Important aspects include, for example:<\/strong><\/p><p>\u2022 secure data transmission and storage<br \/>\u2022 access controls and identity management<br \/>\u2022 compliance with regulatory requirements<br \/>\u2022 selection of suitable cloud providers<br \/>\u2022 securing of interfaces and integrations<\/p><p>AIC Group supports companies in the secure implementation of cloud BI architectures \u2013 both in pure cloud and in hybrid scenarios.<\/p><p>In doing so, we make sure that security requirements are implemented consistently without restricting the flexibility and scalability of the cloud.<\/p><p>More information on data integration: <a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2126\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2126\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 148. HOW can BI be operated in compliance with data protection and in Europe? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2126\" class=\"elementor-element elementor-element-1b06a1f e-con-full e-flex e-con e-child\" data-id=\"1b06a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78df2b4 elementor-widget elementor-widget-text-editor\" data-id=\"78df2b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Via European cloud environments. We are a partner of <a href=\"https:\/\/stackit.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>STACKIT,<\/strong><\/a> the European hyperscaler from the <a href=\"https:\/\/gruppe.schwarz\/en\" target=\"_blank\" rel=\"noopener\"><strong>Schwarz Group.<\/strong><\/a> This allows BI environments to be operated where the data does not leave Europe. Operation in your own data centre remains possible as well.<\/p><p>More information on <a href=\"https:\/\/www.aicgroup.de\/en\/stackit\/\"><strong>STACKIT:<\/strong><\/a> <a href=\"https:\/\/www.aicgroup.de\/en\/stackit\/\">https:\/\/www.aicgroup.de\/en\/stackit\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"142. WHICH role do data protection and compliance play in the business intelligence environment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Data protection and compliance are central requirements in the business intelligence environment \\u2013 especially for enterprise companies that process large volumes of sensitive data.BI systems frequently access personal, financial or business-critical data. All processes and technologies must therefore comply with the applicable legal and regulatory requirements, in particular the GDPR.Typical requirements include, for example:\\u2022 Protection of personal data\\u2022 Compliance with legal requirements (e.g. GDPR)\\u2022 transparent data processing and use\\u2022 clear rules for access and permissions\\u2022 Documentation of data flows and originsAIC Group supports companies in designing and implementing BI solutions in such a way that data protection and compliance are taken into account from the start.In regulated industries in particular, our experience shows: trust in data is the basis for successful data-based decisions.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"143. HOW is it ensured that sensitive data in the BI system is protected?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The protection of sensitive data is a central part of every BI architecture and comprises both technical and organisational measures.Typical security measures include, for example:\\u2022 role-based access concepts (role-based access control)\\u2022 Encryption of data (in transit and at rest)\\u2022 Separation of data by sensitivity and user groups\\u2022 Logging of access and changes\\u2022 Use of secure authentication methodsAIC Group develops security concepts that are matched exactly to the requirements of enterprise companies.In doing so, we take both technical aspects and organisational processes into account in order to ensure end-to-end protection of sensitive data.More information on data integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"144. HOW can BI solutions be implemented in a GDPR-compliant way?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The GDPR-compliant implementation of BI solutions requires a combination of technical measures, clear processes and organisational rules.Important aspects include, for example:\\u2022 Data minimisation and purpose limitation in the use of data\\u2022 Pseudonymisation or anonymisation of personal data\\u2022 clear consent and deletion concepts\\u2022 transparent documentation of data processing\\u2022 Implementation of data subject rights (e.g. access, erasure)AIC Group takes data protection requirements into account as early as the design of BI architectures (\\u201cprivacy by design\\u201d).In doing so, we work closely with the people responsible for data protection and compliance in the respective company.Important: we do not provide legal advice, but we do support the technical and organisational implementation of BI solutions that comply with data protection requirements.More information on data architecture: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"145. WHICH challenges are there with security and compliance in BI projects?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Security and compliance often pose complex challenges in BI projects \\u2013 especially in large IT landscapes that have grown over time.Typical challenges include, for example:\\u2022 Integration of sensitive data from different systems\\u2022 different security requirements for each specialist department\\u2022 lack of transparency about data flows\\u2022 complex permission concepts\\u2022 Coordination between IT, specialist departments and complianceAIC Group brings extensive experience from enterprise projects to this and supports companies in developing solutions that are pragmatic and secure at the same time.In doing so, we make sure that security requirements do not come at the expense of usability and performance.More information on business intelligence: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/\"}},{\"@type\":\"Question\",\"name\":\"146. HOW can you create transparency and trust in BI data?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trust in data is one of the most important prerequisites for successful business intelligence initiatives.Only if users trust the data will they actively include it in their decisions.Important measures include, for example:\\u2022 clear definition and documentation of KPIs\\u2022 transparent data origin (data lineage)\\u2022 uniform data models and metric logic\\u2022 high data quality and validation processes\\u2022 traceable calculations and reportsAIC Group attaches great importance to designing BI solutions so that they are transparent, traceable and trustworthy.Our experience shows:Trust does not come from technology alone but from clear structures, consistent data and traceable processes.More information on data analytics: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-analytics\"}},{\"@type\":\"Question\",\"name\":\"147. WHICH role does IT security play in cloud-based BI solutions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cloud-based BI solutions offer many advantages but also place particular demands on IT security.Important aspects include, for example:\\u2022 secure data transmission and storage\\u2022 access controls and identity management\\u2022 compliance with regulatory requirements\\u2022 selection of suitable cloud providers\\u2022 securing of interfaces and integrationsAIC Group supports companies in the secure implementation of cloud BI architectures \\u2013 both in pure cloud and in hybrid scenarios.In doing so, we make sure that security requirements are implemented consistently without restricting the flexibility and scalability of the cloud.More information on data integration: https:\\\/\\\/www.aicgroup.de\\\/en\\\/business-intelligence\\\/#data-integration\"}},{\"@type\":\"Question\",\"name\":\"148. HOW can BI be operated in compliance with data protection and in Europe?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Via European cloud environments. We are a partner of STACKIT, the European hyperscaler from the Schwarz Group. This allows BI environments to be operated where the data does not leave Europe. Operation in your own data centre remains possible as well.More information on STACKIT: https:\\\/\\\/www.aicgroup.de\\\/en\\\/stackit\\\/\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a55da elementor-widget elementor-widget-text-editor\" data-id=\"11a55da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have further questions about <strong>security, data protection &amp; compliance in BI,<\/strong> please write to us using our <a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/#kontaktformular\"><strong>contact form.<\/strong><\/a> We look forward to your message!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a49aa elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"22a49aa\" data-element_type=\"widget\" data-e-type=\"widget\" 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top\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"progress_indicator\" >\n\t\t\t\t\t\t\t\t<canvas id=\"canvas-b2ae1cf\" class=\"canvas\" data-canvas=\"b2ae1cf\"><\/canvas>\n\t\t\t\t\t\t\t\t<span><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a166b3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a166b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcf8367\" data-id=\"fcf8367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d462f8b elementor-widget elementor-widget-heading\" data-id=\"d462f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">FOLLOW US ...<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b0b5a elementor-shape-circle e-grid-align-mobile-center elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"31b0b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-de4053f\" href=\"https:\/\/www.facebook.com\/AICGroupGmbH\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-grow elementor-repeater-item-99e1aaf\" href=\"https:\/\/www.instagram.com\/aic_group\/\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-xing elementor-animation-grow elementor-repeater-item-3508a3d\" href=\"https:\/\/www.xing.com\/companies\/aicgroupgmbh\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Xing<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-xing\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M162.7 210c-1.8 3.3-25.2 44.4-70.1 123.5-4.9 8.3-10.8 12.5-17.7 12.5H9.8c-7.7 0-12.1-7.5-8.5-14.4l69-121.3c.2 0 .2-.1 0-.3l-43.9-75.6c-4.3-7.8.3-14.1 8.5-14.1H100c7.3 0 13.3 4.1 18 12.2l44.7 77.5zM382.6 46.1l-144 253v.3L330.2 466c3.9 7.1.2 14.1-8.5 14.1h-65.2c-7.6 0-13.6-4-18-12.2l-92.4-168.5c3.3-5.8 51.5-90.8 144.8-255.2 4.6-8.1 10.4-12.2 17.5-12.2h65.7c8 0 12.3 6.7 8.5 14.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-grow elementor-repeater-item-c501a97\" href=\"https:\/\/www.linkedin.com\/company\/aic-group-gmbh\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-animation-grow elementor-repeater-item-19c4681\" href=\"https:\/\/x.com\/AICGroupGmbH\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-0cea7f0\" href=\"https:\/\/www.youtube.com\/channel\/UCbHkdqsprRAB85FcLZ_czew\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-animation-grow elementor-repeater-item-fa571f7\" href=\"https:\/\/www.tiktok.com\/@aic_group_gmbh\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3e5475 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e3e5475\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1599903\" data-id=\"1599903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b4ba14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b4ba14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9d77c9f\" data-id=\"9d77c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632b652 elementor-widget elementor-widget-heading\" data-id=\"632b652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/\">Marketing Automation<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55423d elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c55423d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#data-platform\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Data Platform<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-audiences\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Audiences<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#automation-workflow\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Automation Workflow<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#content-creation\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Creation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#cross-channel-marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cross-Channel-Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#personalisierung\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Personalization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-analytics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Analytics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/marketing-automation\/#customer-insight-studio\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Insights Suite<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fa531b7\" data-id=\"fa531b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-428b689 elementor-widget elementor-widget-heading\" data-id=\"428b689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/\">Agentic AI<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f9492 elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"04f9492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#rolle-ziel\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Role &amp; Goal<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#system-prompt\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">System Prompt<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#wissensdatenbank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Knowledge Base<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#skills\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Skills<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#arbeiten-mit-agenten\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Working with the Agent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/agentic-ai\/#optimieren\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimize<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-88a942f\" data-id=\"88a942f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea0823 elementor-widget elementor-widget-heading\" data-id=\"eea0823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/\">Business Intelligence<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a082c elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f1a082c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-strategy\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data Strategy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-design\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-integration\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data Integration<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/business-intelligence\/#data-analytics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data analytics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/strategy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategy (formerly MicroStrategy)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/stackit\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">STACKIT<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e3d8d5c\" data-id=\"e3d8d5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7c724e elementor-widget elementor-widget-heading\" data-id=\"c7c724e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.aicgroup.de\/en\/the-company\/\">About us<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c16b8 elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91c16b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/the-company\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The company<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/jobs\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Career<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/partner\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Partner<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/contact-us\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact us<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/news\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">News<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/references\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">References<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/press-material\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Press material<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/directions\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Directions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f1fda1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f1fda1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c81c03\" data-id=\"7c81c03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17ee80b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17ee80b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd5e3b2\" data-id=\"bd5e3b2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc0829b elementor-mobile-align-start elementor-align-center elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cc0829b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/legal-notice\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Legal notice<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/privacy-policy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Privacy policy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/sitemap\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sitemap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/faq\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BLOG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4a1af elementor-mobile-align-start elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5e4a1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/the-company\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AIC Group GmbH<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/directions\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Johannes-Gutenberg-Strasse 3<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/directions\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D-21337 L\u00fcneburg<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+494131400520\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tel. +49 4131 40052 - 0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/25-years-of-aic-group\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a9 1999\u20132026 AIC Group GmbH<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebe99dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe99dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5c310\" data-id=\"0c5c310\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a31808 elementor-align-left elementor-mobile-align-center elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"0a31808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"mailto:info@aicgroup.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-mail: info@aicgroup.de<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8af3f0f\" data-id=\"8af3f0f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f8fa1c elementor-widget elementor-widget-search\" data-id=\"4f8fa1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submit_trigger&quot;:&quot;key_enter&quot;,&quot;live_results&quot;:&quot;yes&quot;,&quot;pagination_type_options&quot;:&quot;numbers_previous_next&quot;,&quot;page_limit_settings&quot;:5,&quot;results_is_dropdown_width&quot;:&quot;search_field&quot;}\" data-widget_type=\"search.default\">\n\t\t\t\t\t\t\t<search class=\"e-search hidden\" role=\"search\">\n\t\t\t<form class=\"e-search-form\" action=\"https:\/\/www.aicgroup.de\/en\/\" method=\"get\">\n\n\t\t\t\t\n\t\t\t\t<label class=\"e-search-label\" for=\"search-4f8fa1c\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\tSearch\t\t\t\t\t<\/span>\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-search11\"><\/i>\t\t\t\t<\/label>\n\n\t\t\t\t<div class=\"e-search-input-wrapper\">\n\t\t\t\t\t<input id=\"search-4f8fa1c\" placeholder=\"...\" class=\"e-search-input\" type=\"search\" name=\"s\" value=\"\" autocomplete=\"off\" role=\"combobox\" aria-autocomplete=\"list\" aria-expanded=\"false\" aria-controls=\"results-4f8fa1c\" aria-haspopup=\"listbox\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<output id=\"results-4f8fa1c\" class=\"e-search-results-container hide-loader\" aria-live=\"polite\" aria-atomic=\"true\" aria-label=\"Results for search\" tabindex=\"0\">\n\t\t\t\t\t\t<div class=\"e-search-results\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/output>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<button class=\"e-search-submit elementor-screen-only \" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t<input type=\"hidden\" name=\"e_search_props\" value=\"4f8fa1c-10278\">\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-576ad2a e-flex e-con-boxed e-con e-parent\" data-id=\"576ad2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60fdfa7 e-con-full e-flex e-con e-child\" data-id=\"60fdfa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6eb2df elementor-widget elementor-widget-image\" data-id=\"f6eb2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.software-made-in-germany.org\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/100_Prozent_Qualitaet_Bundesverband_IT-Mittelstand.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-8239\" alt=\"Siegel - 100 Prozent Qualita\u0308t Bundesverband IT-Mittelstand\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/100_Prozent_Qualitaet_Bundesverband_IT-Mittelstand.png 400w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/100_Prozent_Qualitaet_Bundesverband_IT-Mittelstand-300x188.png 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/100_Prozent_Qualitaet_Bundesverband_IT-Mittelstand-18x12.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542bfba e-con-full e-flex e-con e-child\" data-id=\"542bfba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d603a7 elementor-widget elementor-widget-image\" data-id=\"5d603a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aicgroup.de\/en\/25-years-of-aic-group\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/25-Jahre-AIC-LOGO-negativ-Kopie.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-8241\" alt=\"AIC Group GmbH Grafik 25 Jahre\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/25-Jahre-AIC-LOGO-negativ-Kopie.png 591w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/25-Jahre-AIC-LOGO-negativ-Kopie-300x300.png 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/25-Jahre-AIC-LOGO-negativ-Kopie-150x150.png 150w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/25-Jahre-AIC-LOGO-negativ-Kopie-12x12.png 12w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f54e7f8 e-con-full e-flex e-con e-child\" data-id=\"f54e7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb92be9 elementor-widget elementor-widget-image\" data-id=\"cb92be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalagentur-niedersachsen.de\/digitale-orte\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Logo_Ausgezeichnete_Digitale_Orte_HQ.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-8237\" alt=\"Logo Ausgezeichnete Digitale Orte HQ\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Logo_Ausgezeichnete_Digitale_Orte_HQ.png 400w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Logo_Ausgezeichnete_Digitale_Orte_HQ-300x188.png 300w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/Logo_Ausgezeichnete_Digitale_Orte_HQ-18x12.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae6b4bb e-con-full e-flex e-con e-child\" data-id=\"ae6b4bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3037848 elementor-widget elementor-widget-image\" data-id=\"3037848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"150\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/depositphotos_30868673-stock-illustration-blue-ssl-secure-transaction-button.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-8240\" alt=\"Grafik - Blue-SSL-100% Secure-Transaction-Button\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/depositphotos_30868673-stock-illustration-blue-ssl-secure-transaction-button.png 240w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/depositphotos_30868673-stock-illustration-blue-ssl-secure-transaction-button-18x12.png 18w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49da9ae e-con-full e-flex e-con e-child\" data-id=\"49da9ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3a9d6 elementor-widget elementor-widget-image\" data-id=\"5f3a9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ihk.de\/ihklw\/service\/ueber-uns\/kontakt\/selbstverstaendnis-und-mehrwerte-3458260\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"150\" src=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/IHK_Anerkannter_Ausbildungsbetrieb_2019.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-8236\" alt=\"Grafik - IHK Anerkannte Ausbildungsbetrieb 2019\" srcset=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/IHK_Anerkannter_Ausbildungsbetrieb_2019.png 240w, https:\/\/www.aicgroup.de\/wp-content\/uploads\/2024\/11\/IHK_Anerkannter_Ausbildungsbetrieb_2019-18x12.png 18w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FAQ \u00bb What would you like to know? Feel free to ask us! \u00bb Common questions are answered here \u00bb If you have any further questions, please don&#8217;t hesitate to contact us.  <\/p>\n","protected":false},"author":2,"featured_media":8330,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-10278","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ | AIC Group | MAS, AI Agents, BI<\/title>\n<meta name=\"description\" content=\"FAQ on Marketing Automation Studio, customer engagement platform, AI agents and BI consulting \u2013 short answers from AIC Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aicgroup.de\/en\/faq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ | AIC Group | MAS, AI Agents, BI\" \/>\n<meta property=\"og:description\" content=\"FAQ on Marketing Automation Studio, customer engagement platform, AI agents and BI consulting \u2013 short answers from AIC Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aicgroup.de\/en\/faq\/\" \/>\n<meta property=\"og:site_name\" content=\"AIC Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AICGroupGmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T11:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aicgroup.de\/wp-content\/uploads\/2025\/01\/Favicon-AIC-Group-500x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3472\" \/>\n\t<meta property=\"og:image:height\" content=\"3472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AICGroupGmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/\",\"url\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/\",\"name\":\"FAQ | AIC Group | MAS, AI Agents, BI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aicgroup.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Favicon-AIC-Group-500x500-1.png\",\"datePublished\":\"2025-01-16T11:47:11+00:00\",\"dateModified\":\"2026-10-21T11:10:23+00:00\",\"description\":\"FAQ on Marketing Automation Studio, customer engagement platform, AI agents and BI consulting \u2013 short answers from AIC Group.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aicgroup.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Favicon-AIC-Group-500x500-1.png\",\"contentUrl\":\"https:\\\/\\\/www.aicgroup.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Favicon-AIC-Group-500x500-1.png\",\"width\":3472,\"height\":3472,\"caption\":\"AIC Group GmbH Favicon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/faq\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.aicgroup.de\\\/en\\\/\",\"name\":\"AICGroup\",\"description\":\"Marketing Automation, Agentic AI &amp; 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