Our Customer Insight Services.

In the area of Customer Insights we use predictive analytics methods to increase the relevance of your customer communication and thus ensure its long-term success.

Predictive Services

Request: Determine the most attractive offers per customer or the most suitable customers for an offer. more…

Optimization Services

Request: Determine the preferred shipping channel or the optimal shipping time per customer & channel. more…

Clustering Services

Request: Scoring and dynamic clustering of individual customers based on their purchasing behavior. more…

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The basis that

represents our expertise.

In the area of customer insights, we use predictive analytics methods to increase the relevance of your customer communication and thus ensure its long-term success.

Our Customer Insights Services are designed to analyze each of your customer relationships and to use this information to gain predictive power for future touch points. This provides you with answers to recurring campaign management questions:

  • Which products will be in demand from customers in the future?

  • Which customers have a high affinity to the advertised
    products?

  • How can the reach and effectiveness of marketing campaigns
    to be increased?

  • Which strategies can be used to improve future customer behaviour
    be influenced?
Customer Insights – relevant and optimized customer communication.
Produkt-Symbol der AIC Group – Customer Insights

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We’re here for you.

Your advantage. ​

In order to use our services, much of your existing data can be used right away. Useful is next to turnover and demographic customer data for instance article base data and response data of previous marketing campaigns. We provide well prepared solutions but are able to take your individual requirements into account as well!
 

With Predictive Analytics help you’re able to provide you products and services on a foresighted and customer specific basis. What sounds like a lot of work and intensive care can routinely be mastered by AIC Group’s Marketing Automation Software aisuite®. Indeed, communication strategies have to developed the campaign-mix has to be aligned correspondingly, but as soon as the campaigns have been set in the system, your customer dialog is running in automation and always up to date!

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Predictive Services.

Next Best Offer

Space of advertising mailings is often limited and marketing campaigns suffer of stray based on different customer requirements. Our recommendation model makes it possible to assign an individual offer selection – of a predefined offer pool – for every customer based on his preferences. Up to 100 offers can be assigned per customer.

Additionally, it’s possible to ensure quality of recommendation by further intuitive setting parameters. Our recommendations can be calculated for offers consisting of several articles as well as single articles, making it possible to use the Recommendation Engine independently from aisuite.

Translations: Nachricht = Message, Kundenprofil = Customer profile, Angebote = Offers, Autorisierte Kanäle = Authorized channels

Next Best Customer

Our Recommendation Model supplies answers to limited marketing budgets, end of line sales or targeted promotion of new articles. Based upon a predefined target group quantity, the desired number of customers are determined whose profiles have the highest affinity to the advertised offer. This maximizes sales opportunities of advertised articles and ensures efficient use of limited budgets.

With this service you once again gain customized campaign solutions with individually configurable parameters. Based on the same methodology as the Next Best Offer approach, suitable customers can be found for an offer or even for individual articles.

Free PDF of this content for download.

(at the moment only in German)

Produkt-Logo der AIC Group – SCIENCE

Optimization Services.

Channel optimization

Today, customers can be reached through numerous channels. However, preference of a particular channel is very individual. Some customers regularly read their e-mail, others let newsletter disappear among many others and are never opened – but these customers might well be very active on WhatsApp.

Nevertheless, the most-used channel is not necessarily the customer‘s top-selling channel. With our channel optimization, customers always receive their advertising through the channel they currently use the most and by which they also generate revenue. Of course, each campaign remains individually configurable for you, whether you’d like to use channel optimization or a channel defined by you.

Delivery time optimization

Many customers have daily routines, but these are very individual. While some customers read their emails in the morning before work, others might not be addressable before the evening. This might vary from channel to channel as well.

This is why our delivery time optimization identifies the optimal time to address each channel and customer. This way, even without channel optimization, every customer can at least be contacted at the exact time he has shown the most activity on this channel lately. Usage of delivery time optimization also remains individually configurable for you as well.

Clustering Services.

RFMR-Scoring

To be able to send out campaigns in a more target-oriented manner, it is highly to get to know your customers better first, requiring a qualitative grouping of your customers. For example, your top customers may react differently to advertising measures than your new customers or customers who are in danger of leaving.

Our RFMR Scoring provides the solution to this problem. RFMR stands for recency, frequency, monetary ratio and differentiates your customer base according to exactly these criteria: When took the customer‘s last purchase place, how often does he make purchases and what revenue is generated by him? Thanks to our calculation algorithms, these customer values are always adapted to your needs and up to date.

Dynamic Clustering

RFMR scores provide a solid data basis for clustering your customers and determining the segments mentioned above. Value ranges of qualitative segments sometimes differ significantly depending on data structure, tough and thus they should not be determined statically but dynamically. We provide a solution for that issue as well: Our dynamic clustering algorithm adapts to data structure of your customers and thus always creates optimal customer segments.

In addition to RFMR values, other customer characteristics can also be taken into account by our algorithm – such as touch point activities, length of stay or demographic data. There is a plenty of information of the customer that can be relevant for the calculation of customer value or the assignment to a customer cluster.

Your most important advantages.

Customer satisfaction

through personalised content

Increase in turnover

through proper customer focus

Cost reduction

through relevant speeches

Synergy potential

through combinable services

Find out about our events and appointments. Our team will be on site and looking forward to welcoming you.

Find out about our current topics in Marketing Automation and BI.

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Head office Lüneburg

Johannes-Gutenberg-Straße 3
D-21337 Lüneburg

Tel. +49  4131  40052 – 0
Fax +49  4131  40052 – 10
E-Mail: info@aicgroup.de

www.aicgroup.de

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