In the digital age actual dialog marketing means the realization of complicated marketing campaigns in short intervals on all communication canals. Additionally, highly competitive functions are necessary in the three key areas data, action and analysis. AIC Group’s marketing platform is a palette of products (ai.suite®) integrating these three areas into just one, professional solution. It enables stepping in with your customers and prospective customers to a continuous dialog, learning from the interactions and using this knowledge in planning and realization of other campaigns.
Carry out an integrated customer analysis in consideration of historical and topical customer behavior. Learn from the interactions with your customers and use this knowledge by planning and realization of other campaigns. From the so gained knowledge you can send only those offers to your customers in which they’re really interested.
From just one, central place from you can design, coordinate and trigger all personalized interactions with your customers. It contains all Inbound- and Outbound channels and covers next to classical channels like mail, e-mail and phone also the online canals like portals, web pages and mobile apps. This will increase customer loyalty and enable you to determine customer lifetime value. In summary your customer dialog improves greatly in both efficiency and profitability.
Besides implementation and analysis of marketing measures ai.suite can determine campaign participant potentials and control them. In addition, you avoid too frequent or double customer addresses and gain even more efficiency by fully automated processes – completely without higher personnel expenditure.
Aim of segmentation is to address customers more effectively and more efficiently, to look and to treat them according to their needs and their customer value. Using ai.suite it becomes clear which customer is assigned to a certain segment because of which characteristic. This way different aims can be defined for cross- or upselling.
With segmentation of ai.analyser homogeneous groups can be defined from the totality of (potential) customers, where the same structures (such as purchase behavior) can be shown, but the groups themselves have a very different purchase behavior.
Outbound-and Inbound- campaigns can be defined based on accumulated customer data, determined customer value as well as data of the lifecycle segments.
Where customer segments for outbound-campaigns are calculated event-steered, calculation of inbound segments runs on a real-time basis. Outbound segments are used in White- and E-Mailing, Inbound segments are used for online channels as portals or Apps.
To be able to segment your customers, you must know your customers. Collect the information which the customer leaves in the course of his life cycle with you. The most important characteristics are mostly from the areas of sociodemographics, geography and customer behavior. In addition, it is advisable to build up trigger subjects – when is the customer’s birthday, when does his contract run out, are there seasons in which he shows the same, remarkable behavior?
Consider which phases a customer can run through before segmentation. These phases will decisively influence the later segmentation. It might even be necessary and wise to not include all customer groups into segmentation but to treat single special groups as new customers or VIPs differently.
Every customer is important, but not necessarily profitable. There is a certain number of customers of every enterprise who are worth spending more money for than for others.
There are different procedures to define the customer’s value:
Use customer value as another control dimension. Your current customers can be sorted by value and special offers can be defined. In addition, you are able to score your prospective customers and find out how much profit and revenue these customers will generate in the course of business relationship. This way, advertising budgets for gaining new customers can be optimized as well as contact with prospective customers and maximum profit generated.
To pursue professional dialogue marketing today, you must be able to carry out complicated marketing campaigns in short intervals and on different communication canals. Determine desired customer target groups with the help of ai.suite not only by social-, to demographic and geographical factors, but also by their purchase behavior.
Using marketing automation software ai.suite you achieve a decisive competitive advantage in dialog marketing: You’re able to contact your customers and prospective customers with this modular, multichannel-capable tool for classical campaign management with addressee appropriate offers for different channels.
ai.suite is based on integrated customer analysis, taking historical and present customer behavior into consideration. Thus you are able to learn from the interaction with customers to using this knowledge in planning and realization of other campaigns as well. ai.suite fulfills all requirements for an entire closed loop marketing, rounded up by planning of personnel and financial resources.
With ai.suite, AIC Group offers a modular marketing automation software that can flexibly handle both simple and complex campaigns in dialog marketing specifically designed for customer segments. The software’s modules cover all processes for campaign management, from target group analysis to planning and realization of campaigns up to its evaluation.
ai.suite serves all classical channels like mail, fax, phone and on-line channels like Social Media, SMS and e-mail by integrated interfaces. Like that, customer addressing can be run through a single system. Subsequently dialog with the customer becomes more efficient and more profitable as well.
Using the marketing automation ai.suite, marketing analysts and campaign managers can segment their customer groups and out them into cluster to address them event-driven and demand-oriented within a campaign. With ai.suite you avoid too frequent or double customer addresses and gain a personalized and individualized communication with your customers on their preferred channels. In the result your customers receive only the offers in which they’re really interested.
Next to classical communication channels like mail or e-mail, AIC Group’s real time-campaign management offers plenty of new possibilities. By definition of a rule set and real-time connection to your systems you’re able to provide individualized offers about online channels, as for example online portal or app, on a real-time basis to your customers.
A single, accurate offer can be decisive for a purchase or non-purchase. With AIC Group’s real time-campaign management you define commercial rules to which offers are given to which customer when. These individual recommendations and offers can increase not only the value of your customer contact, but also the average revenue. Use the entire potential of a modern campaign management.
With the help of AIC Group’s software solution you have access to customer data, response data, purchase history and – if required –social media use. Thus you can react fast and individually to customer behavior and provide individualized offers in online channels on a real-time basis.
Their data forms the base to knowledge for the preferences of your customers. The more elaborate this database is, the more accurate you can control offers and recommendations. An offer tuned to the preferences of your customers at the right time, doesn’t only raise likelihood for a prospective customer to become a regular customers, but also the overall happiness of your existing customers.
For a campaign manager it’s only a compilation of offers and product recommendations from a catalogue, but for the customer it is an appreciation to receive individually fitted offers. Offer a consistent marketing experience to your customers and increase customer loyalty and numbers of new customers.
With AIC Group’s Cross-Channel-campaign-management-solution you not only can stack your channels independently of each other, but also can synchronize your actions across different channels. Coordinate your messages and create synergies in customer dialogue.
By progressive digitalization in all areas of life, demands for marketing also changes. With AIC Group’s cross-channel campaign-management-solution of you can serve your channels both independently of each other and tune your actions also across channels to each other. Using this coordination you create synergies, provide a consistent experience to your customers and increase potential for conversion of prospective customers to customers.
AIC Group’s marketing platform you keep all relevant data at a central place. By reduction of separate systems and data management for different communication channels, you avoid data silos. This way, customers, addressing and campaign information can be summarized at any time and bundled for new measures. Use this potential.
Every customer has his own preferred communication channel. To gain a very high conversion rate and provide relevant offers for them, it is necessary to be able to control all channels by campaign management. With AIC Group’s solution ai.suite it is possible to connect to these relevant canals. You plan your campaigns at a central place, can execute and evaluate them. Avoid double work.
Connect your distribution channels to each other and provide your customers consistent information free of contradiction. Do not give away potential in case of isolated consideration of your channels. By central care of measures, offers and addresses you protect the coherence of your customer contacts. This is not only relevant for contacts via mail, e-mail or portals, but also for a customer’s visit to a store
Use manifold evaluation possibilities for a precise reporting. Through these, you have your marketing canals in view together with their individual performance and can use the gained knowledge to create optimized campaigns.
Evaluate the success of your marketing measures with precise reporting and carry out response analyses, success and expense calculations, wandering statistics and customer-relevant analyses. Thereby all your marketing actions are in view together with their individual performance, allowing you to identify especially productive measures and customers, to purposefully plan and control future campaigns.
The closed loop is created by refeeding the customer’s behavior after receipt of an offer. It enables you to not only evaluate on a detailed basis, but allows to use the gained insights for creation of optimized campaigns.
The analyses are provided as individually processed documents, so that the campaign course becomes understandable and controllable. View your evaluations on all current media: Desktop, web, mobile or tablet. This way you have access to your data and analyses at any time, any place.
With AIC Group’s integrated reporting solution all your marketing data lies in one hand, because customer data, customer contact history as well as customer behavior lies in the central analysis-database and can be used effectively for evaluation purposes.
All data relevant for evaluation can be provided in interactive scorecards. By intelligent caching even complex evaluations are possible in few seconds. The graphic representation is updated by filter adaptations on the fly.
Use high-end-OLAP-functionalities of the interactive analysis to evaluate big data amounts in a few seconds and visualize these. Through this, you are able to understand the needs of your customers even better and can develop leading models for interaction.
Track down crucial connections of your enterprise data and visualize these in a few seconds. AIC Group’s software solution enables you to understand the needs of your customers and to develop leading models for interaction with them. This is an important basis for marketing success.
By integrated High-end-OLAP-functionalities you can execute a multidimensional data analysis fast and visualize the results without time delay. Experience the unbelievable performance of ai.mining with large data amounts as well using the intuitive and easy-to-use user interface.
With the help of AIC Group’s software solution you cover the functionalities which would need several different software products otherwise. Its possibilities are manifold and reach from interactive multivariate data exploration to the Data Mining for Next Best Offer, trend recognitions, churn hazard and data quality assurances.
Collect valuable customer information with ai.mining’s implemented predictive analytics functions and make successful marketing decisions on this base. Identify significant patterns and dependencies in data supplies and derive forecasts of future customer behavior. Identify drift-threatened customers and actively become preventive, since keeping customers is preferred over winning new customers.
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