FOLLOW US ...
The AIC Group GmbH
Passion for business intelligence and marketing automation
AIC Group GmbH, based in Lüneburg, Germany, is a leading consultancy for business intelligence, AI-supported marketing automation and data analysis. Since the company was founded in 1999, we have been advising and developing innovative software solutions that help companies to optimize data-driven, automated marketing strategies and implement personalized customer communication.
We have been offering comprehensive BI consulting and analysis services for over 25 years. From the strategic approach to data preparation and integration into new or existing systems – we accompany our customers through the entire life cycle of business intelligence and marketing automation projects to optimize the use of data.
The AIC Group offers a marketing engagement platform that enables companies to automate and optimize their omnichannel communication. Customers are addressed individually through intelligent workflows, which leads to higher customer satisfaction and conversion rates.
With the Customer Insights Suite, the AIC Group offers AI-supported software services that focus on the behavior and needs of customers. Companies can make data-based decisions by addressing their customers with the most suitable products, at the right time, via the channel desired by the customer.
Working with customers of all sizes
Fully automated campaigns
Our Marketing Automation Suite (MAS) orchestrates interactive, personalized and efficient communication with your customers across various channels. It combines data analysis, marketing automation and AI-supported personalization to strengthen customer loyalty and sustainably improve the user experience. Use our expertise to increase customer satisfaction, promote brand loyalty and ultimately increase the conversion rate.
Design of marketing content
The Content Creation Suite (CCS) is our user-friendly solution for email, push and SMS marketing that simplifies the creation and validation of professional channel templates. It enables users to create individualized content efficiently and independently. An optimal conversion rate is achieved through the connection to the company’s own asset management, a mobile-first approach, comprehensive preview and test functions and the use of conditional content. The integration of ChatGPT and AI-supported content generation also ensures an even more precise, individualized and effective customer approach. Translated with DeepL.com (free version)
Increase customer communication
With the AIC Customer Insights Suite (CIS), we offer powerful AI services and a solution for analyzing and using your customer data to increase conversion rates. It enables companies to better understand their customers, derive personalized marketing measures and make data-driven decisions. Our range of services includes topics such as customer clustering, RFM analysis, Next Best Offer (NBO) and Next Best Customer (NBC), shipping time optimization, complementary product recommendations and other data science processes.
Expertise for usable data
With our expertise in Business Intelligence (BI) comprehensive solutions for data analysis, visualization and strategic decision-making. By combining data integration, AI-supported analysis and user-friendly dashboards, we help our clients to make efficient and targeted data-based decisions. We develop the necessary ecosystem for our customers, from strategy to implementation and operation.
