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The AIC Group GmbH
Passion for business intelligence and marketing automation
AIC Group GmbH, based in Lüneburg, Germany, is a leading consulting firm specializing in business intelligence, AI-supported marketing automation, and data analysis. Since our founding in 1999, we have been advising and developing innovative software solutions that help companies optimize data-driven, automated marketing strategies and implement personalized customer communication.
We have been offering comprehensive BI consulting and analysis services for over 25 years. From strategic approaches and data preparation to integration into new or existing systems, we support our customers throughout the entire lifecycle of business intelligence and marketing automation projects to optimize data usage.
The AIC Group offers a marketing engagement platform that enables companies to automate and optimize their omnichannel communication. Intelligent workflows allow companies to address customers individually, resulting in higher customer satisfaction and conversion rates.
With its Customer Insights Suite, the AIC Group offers AI-powered software services that focus on customer behavior and needs. Companies can make data-driven decisions by addressing their customers with the most suitable products at the right time via the channel preferred by the customer.
Working with customers of all sizes
Fully automated campaigns
Our Marketing Automation Suite (MAS) orchestrates interactive, personalized, and efficient communication with your customers across various channels. It combines data analysis, marketing automation, and AI-powered personalization to strengthen customer loyalty and improve the user experience in the long term. Take advantage of our expertise to increase customer satisfaction, promote brand loyalty, and ultimately increase your conversion rate.
Design of marketing content
The Content Creation Suite (CCS) is our user-friendly solution for email, push, and SMS marketing that simplifies the creation and validation of professional channel templates. It enables users to design customized content efficiently and independently. Optimal conversion rates are achieved through integration with your own asset management system, a mobile-first approach, comprehensive preview and testing functions, and the use of conditional content. The integration of ChatGPT and AI-supported content generation also ensures an even more precise, personalized, and effective customer approach.
Increase customer communication
With the AIC Customer Insights Suite (CIS), we offer powerful AI services and a solution for analyzing and using your customer data to increase conversion rates. It enables companies to better understand their customers, derive personalized marketing measures and make data-driven decisions. Our range of services includes topics such as customer clustering, RFM analysis, Next Best Offer (NBO) and Next Best Customer (NBC), shipping time optimization, complementary product recommendations and other data science methods.
Expertise for usable data
With our expertise in business intelligence (BI), we offer comprehensive solutions for data analysis, visualization and strategic decision-making. By combining data integration, AI-supported analysis and user-friendly dashboards, we help our clients to make efficient and targeted data-based decisions. We develop the necessary ecosystem for our customers, from strategy to implementation and operation.
