The AIC Group GmbH is supported for the project “Development of a service-oriented solution machine learning process” in 2020/2021 by the ERDF (European Regional Development Fund) and the State of Niedersachsen by means of a grant. We are pleased that our innovative ideas are supported in such a way during their implementation. 

The project comprises the development of a web application for the operation of machine learning methods by users of the company’s own marketing automation software ai.suite. This will not only enable customers of the AIC Group to adapt their marketing campaigns even more relevant per consumer with the help of analytical prediction models, but will also enable them to intuitively control and administer these models according to their professional requirements, even without their own knowledge of machine learning.

More detailed information on the individual services that are mapped by the new application can be found in our Customer Insights section on our website www.aicgroup.de. There you can also download free brochures for further information. With ongoing development in the areas of Big Data and artificial intelligence (AI), the AIC Group’s Customer Insights portfolio will of course also grow. With the new platform, all services will always be centrally managed and will help our customers to obtain the latest technology from the AIC Group in the digital age and to be very well positioned for competition.

The project was accompanied by the Lüneburg Economic Development Agency, with which a very good cooperation has developed over the past years. The AIC Group is proud that the State of Niedersachsen and the ERDF have shown their trust in the AIC Group and are thus supporting our innovative ideas.