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Learn more about our latest topics in marketing automation, agentic AI and business intelligence.
AIC Group – News
Around the AIC Group GmbH
As an established consulting and software company, we are continuously developing our services and products for you in order to respond to current changes and trends in the best possible way.
Find out about developments in our company and our three pillars: marketing automation, agentic AI and business intelligence.
An overview of our news
How we work, where we work, who we work with.
Website relaunch
In autumn 2026, we reorganised aicgroup.de. The design has stayed familiar, while the content now follows our three pillars: marketing automation, agentic AI and business intelligence. Each has its own page, and all are built the same way.
New is the Agentic AI page. It shows in six phases how we support teams in building AI agents. Our partners Strategy (formerly MicroStrategy) and STACKIT have their own pages, where we show how we work with them. And in our blog “In practice” we collect experience reports from all three fields.
That way, what would otherwise disappear from the feed after a few days comes together in one place.
SCCON26 in Berlin
From 13 to 15 October 2026, the Smart Country Convention (SCCON26) took place in Berlin. For us, the focus was on talks with partners we have worked with for a long time.
With neuland.ai, we discussed how we can move closer together on agentic AI: consulting that is not tied to one model, and a platform on which models remain interchangeable. With Strategy, the topic was what a semantic layer makes possible for AI applications. STACKIT and the wider Schwarz Digits environment provide the common framework.
The common thread: sovereign AI starts with data and architecture, not with the model. Structuring data so that decisions can rest on it has been our work for more than 25 years – and today it is also the foundation for AI agents.
Partner Summit in Wiesbaden
On 16 September 2026, we attended the Schwarz Digits Partner Summit in Wiesbaden, followed in the evening by a meet-up hosted by our partner STACKIT. The turnout alone made it clear: data sovereignty is no longer a niche topic.
Where is our data stored, who can access it, which law applies? These questions no longer come only from data protection and IT, but increasingly from management – and that is what we see with our customers, too. Usually the aim is to reduce dependencies. A European cloud is a concrete answer to that.
The topic runs through all three of our pillars: customer data in marketing automation, knowledge bases for AI agents and company figures in business intelligence.
Blog - AIC Group
Insights, Trends, and Inspiration from the Digital World
Discover our latest articles on marketing automation, Agentic AI, and business intelligence. Learn more about new technologies, current trends, and practical solutions that help companies streamline processes, make informed decisions, and unlock new potential.
Whether it’s the latest trends, innovative approaches, or concrete real-world examples—our articles will keep you informed and provide valuable insights for the digital transformation of your business.
Strategy World Frankfurt
On 17 June 2026, we were at Strategy World in Frankfurt, the meeting place around the BI platform of our partner Strategy. We took three insights home with us.
One language for all figures. What occupied us most was the semantic layer: a single definition of metrics and business logic that everyone refers to. Only then do figures become comparable and decisions reliable.
BI is moving to the cloud. The path from classic on-premises reporting to Strategy Cloud is no longer a concept but everyday practice.
Data sovereignty is becoming a management issue. European infrastructure was a topic throughout – and with our partner STACKIT, this path takes on a concrete form. That matches our BI projects: the question of where data is stored now comes from management.
Strategy Partner Summit in Vienna
On 21 May 2026, AIC Group took part in the Strategy Partner Summit in Vienna. As a Strategy Premium Partner, our focus was on working together in the market: go-to-market, co-selling and concrete opportunities for partners in the DACH region.
Two topics took centre stage: Strategy Mosaic, Strategy’s semantic layer, and cloud scenarios with STACKIT in which the data stays in Europe.
Both reflect what we deal with every day in business intelligence: artificial intelligence only adds value when the company data underneath is clean, controlled and consistently defined.
OMR 2026 in Hamburg
On 5 May 2026, we were at the OMR Festival in Hamburg. Our aim: to put trends into context, have conversations and understand where marketing is heading.
The dominant topic was agentic AI – AI that increasingly acts on its own: in marketing, in customer activation and in steering processes. What was discussed there as a trend already shapes our work with customers today, with the Marketing Automation Studio as well as with our own AI agents.
With customers, partners and like-minded people, we talked above all about one question: where does AI provide real support – and where does strategy remain a human matter? Many conversations confirmed our focus, and some gave us new ideas.
CEO Masterminds - AIC Group
Our CEO masterminds group met again here in Lüneburg.
A confidential exchange format at management level – with the aim of jointly classifying current issues in business, science, and politics and learning from each other.
This time, the focus was on one of the key management issues for 2026: How can AI agents be used sensibly and responsibly to optimize business processes?
A topic with great potential—but one that also presents strategic, organizational, and technological challenges.
We presented the AIC perspective and approach and, using a clear “step-by-step guide,” demonstrated how companies can proceed in a structured and practical manner—beyond the hype and one-off solutions.
The conclusion: valuable insights, open discussions, and concrete takeaways for the respective corporate context.
MicroStrategy becomes Strategy
Neuer Name, bewährte Partnerschaft zwischen AIC Group und Strategy (vormals MicroStrategy).
As a leading German BI consulting company, we are delighted to welcome MicroStrategy’s rebranding to Strategy. This step, which was completed in February 2025, underscores the company’s expanded strategic focus on artificial intelligence (AI) and Bitcoin.
Strategy remains a major provider of business analytics software. This realignment offers our customers unique opportunities to benefit from the most transformative technologies of the 21st century. We look forward to the upcoming developments.
25 years - Our anniversary celebration
The AIC Group was founded 25 years ago in Lüneburg under the name Active Information Concept – at a time when business intelligence was not yet a familiar term and people talked about data warehousing.
At that time, dialogue marketing was still implemented manually by specialists in the field of database marketing, while marketing automation was considered more of a vision for the future than a feasible solution. Today, however, all these technologies are firmly established and seem so natural to us that it is hard to imagine them ever having been any different.
OMR 2024: Masterclass
Customers at heart, data in focus: How ROSSMANN is taking customer engagement to the next level with AI and marketing automation.
An important key marketing factor in retail today is the automation of customer interactions. The intelligent use of company data is crucial to success in this area. ROSSMANN has proven that customer engagement can be taken to a new level through the targeted integration of data, AI, and marketing automation.
In this recording of the master class at OMR 2024, you will learn about the success factors from the project. This will give you a comprehensive overview of the entire process, from the original strategy to the technological implementation and the actual added value for customers. Discover how ROSSMANN is redesigning the customer experience and setting new standards. This masterclass took place on May 7, 2024, as part of OMR 2024.
OMR: Tool Talk
The world of marketing automation is vast and full of exciting possibilities. Just a few years ago, it was mainly about sending emails, but now the spectrum goes far beyond that. Topics such as artificial intelligence and the complete personalization of customer dialogues are particularly in focus.
Together with other tool providers, we discussed the most important questions surrounding this exciting topic at a Tool Talk organized by OMR Reviews. On top of that, there were valuable tips to help you get started with marketing automation, as well as an outlook on the most important trends.
This Tool Talk is an excellent addition to our successful OMR Masterclass with ROSSMANN on the topic of “How ROSSMANN is taking its customer engagement to the next level with AI & marketing automation.”
Best business consultants
Latest news in March 2024 – AIC Group remains one of the best management consultancies in 2024.
For the ninth time now, brand eins and Statista have identified the best management consultancies in Germany.
Out of more than 19,000 companies, the AIC Group has been named one of the top consulting firms in the consumer goods and retail sectors in the area of CRM. Thank you very much for your trust.
We are proud to have received this award for the ninth consecutive year, including in 2024.
