AIC Group News
News
about us!
Find out about our current topics in marketing automation and business intelligence.
AIC Group – News
Around the AIC Group GmbH
As an established consulting and software company, we continuously develop our services and products for you in order to be able to react to current changes and trends in the best possible way.
Find out about developments in our company and about our four core competencies of Business Intelligence, Marketing Automation, Content Creation and Customer Insights.
An overview of our news
How we work, where we work, who we work with.
New name, proven partnership between AIC Group and (Micro)Strategy!
As a leading German BI consulting company, we are pleased to welcome the rebranding of MicroStrategy to Strategy. This move, which was completed in February 2025, underscores the company's expanded strategic focus on Artificial Intelligence (AI) and Bitcoin.
Strategy remains a major provider of business analytics software. This realignment offers our customers unique opportunities to benefit from the most transformative technologies of the 21st century. We look forward to the upcoming developments.
The AIC Group was founded 25 years ago as Active Information Concept in Lüneburg - at a time when the term business intelligence was still unknown and the business area was called data warehousing. Dialog marketing was carried out manually by experts in database marketing, and marketing automation was considered an unattainable vision. Today, all these things are taken for granted, as if they had always existed.
Customers at heart, data in focus: How ROSSMANN is taking its customer engagement to the next level with AI & marketing automation.
A key marketing factor in retail today is the automation of customer interactions. The intelligent use of company data is crucial for success. ROSSMANN has proven that the targeted integration of data, AI and marketing automation can take customer engagement to a new level.
This recording of the masterclass at OMR 2024 provides you with success factors from the project. This will allow you to understand the entire arc from the original strategy to the technological implementation and the actual added value for customers. Discover how ROSSMANN is redesigning the customer experience and setting new standards. This Master Class took place on 07.05.2024 as part of OMR 2024.
The world of marketing automation is huge and full of exciting possibilities. Just a few years ago, everything revolved mainly around sending emails, but now the spectrum goes far beyond that. The focus is particularly on topics such as artificial intelligence and the complete personalization of customer dialogues.
Together with other tool providers, we discussed the most important questions surrounding this exciting topic at a tool talk organized by OMR Reviews. There were also valuable tips to help you get started with marketing automation, as well as an outlook on the most important trends.
This tool talk is an excellent addition to our successful OMR Masterclass with ROSSMANN on “How ROSSMANN is taking its customer engagement to the next level with AI & Marketing Automation”.
Latest news in March 2024 - AIC Group remains one of the best management consultants in 2024.
For the ninth time now, brand eins and Statista have identified the best management consultants in Germany. Out of more than 19,000 companies, the AIC Group has made it into the top consultancy firms for the consumer goods and retail sectors in the field of CRM. Thank you very much for your trust.
We are proud to have received the award for the ninth time in a row, also in 2024.
FOLLOW US ...
