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News.
Find out about our current topics in marketing automation and business intelligence.
News - Our latest information.
As an established consulting and software company, we are continuously developing our services and products for you in order to be able to react to current changes and trends in the best possible way. Find out about the latest developments in our company and about our four core competencies: Business Intelligence, Marketing Automation, Content Creation and Customer Insights.
You will find our events and dates clearly arranged on our events page.
2024
25 years – Our anniversary celebration in Lüneburg
OMR 2024 - AI & Marketing Automation
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More InformationOMR 2024: Masterclass
Customers at heart, data in focus: How ROSSMANN is taking its customer engagement to the next level with AI & marketing automation.
A key marketing factor in retail today is the automation of customer interactions. The intelligent use of company data is crucial for success. ROSSMANN has proven that the targeted integration of data, AI and marketing automation can take customer engagement to the next level.
This recording of the masterclass at OMR 2024 provides you with success factors from the project. This will help you understand the entire arc from the original strategy to the technological implementation and the actual added value for customers. Discover how ROSSMANN is redesigning the customer experience and setting new standards. This Master Class took place on 07.05.2024 as part of OMR 2024.
OMR: Tool Talk
For data protection reasons, the video had to be removed – we ask for your understanding.
The world of marketing automation is huge and full of exciting possibilities. Just a few years ago, everything revolved mainly around sending emails, but now the spectrum goes far beyond that. There is a particular focus on topics such as artificial intelligence and the complete personalization of customer dialogues.
Together with other tool providers, we discussed the most important issues surrounding this exciting topic at a tool talk organized by OMR Reviews. There were also valuable tips to help you get started with marketing automation, as well as an outlook on the most important trends.
This tool talk is an excellent addition to our successful OMR Masterclass with ROSSMANN on “How ROSSMANN is taking its customer engagement to the next level with AI & Marketing Automation“.
Latest news in March 2024 – AIC Group remains one of the best management consultants in 2024.
For the ninth time now, brand eins and Statista have identified the best management consultants in Germany.
Out of more than 19,000 companies, the AIC Group has made it into the top consultancy firms for the consumer goods and retail sectors in the field of CRM. Thank you very much for your trust.
We are proud to have received the award for the ninth time in a row, also in 2024.
During a strategy meeting, AIC Group executives met with decision makers and entrepreneur Raoul Roßmann in Lüneburg to look back on our successful ten-year partnership and plan for the future.
This meeting was not just a simple business event, but also a milestone in our long-standing cooperation.
We were particularly pleased with the constructive exchange of joint ideas and plans, which brought our strategies for the future into line with each other. We agree that artificial intelligence (AI) processes will play a central role in our future developments.
Our collaboration on this topic will be intensified, building on today’s AIC Customer Insight Suite product landscape to work together on tomorrow’s solutions. The joint journey between AIC Group and Rossmann continues, and we are determined to continue to play a key role in Rossmann’s future success with our marketing platform.
The Digital Landmark Lower Saxony award honors initiatives, projects and institutions that have made a special contribution to digitalization and are actively shaping the digital transformation in Lower Saxony.
The AIC Group has now been awarded this distinction by the jury of the Lower Saxony Ministry of Economics, Labor, Transport and Digitalization. We received this award for our approach “digitalization of customer marketing communication”.
We are proud to be among the most innovative companies in digitalization for email marketing and marketing automation.
Thank you very much for the award!
Latest news in June 2022 – AIC Group is also one of the best management consultants in 2022.
Now for the seventh time, brand eins and Statista have determined the best management consultants in Germany.
Out of more than 19,000 companies, the AIC Group has made it among the best consulting firms for the industries consumer goods & retail in the subject area CRM. Thank you very much for your trust.
We are proud to have received the award for the seventh time in a row, also in 2022.
Latest news in April 2021 – AIC Group is also one of the best management consultants in 2021.
Now for the sixth time, brand eins and Statista have determined the best management consultants in Germany.
Out of more than 19,000 companies, the AIC Group has made it among the best consulting firms for the industries consumer goods & retail in the subject area CRM. Thank you very much for your trust.
We are proud to have received the award for the sixth time in a row, also in 2021.
Especially in times of lockdowns and social distancing, digital dialog with consumers is becoming increasingly important, and real-time communication is becoming the standard. In order to keep the reins of marketing automation in your hands in the future, the integration of your communication channels is a decisive factor. Learn in the webinar how to create content for different channels and make it usable without media breaks.
Learn how to optimally support your marketing from content creation to automation. Work with us to sustainably increase the relevance of your customer dialog and the conversion rate. We use use cases to show you how to create content for different channels and make it usable without media breaks.
The AIC Group GmbH is supported for the project “Development of a service-oriented solution machine learning” in the year 2020/2021 by the EFRE (European Regional Development Fund) and the state of Lower Saxony through an allocation of funds. We are pleased that our innovative ideas are supported in such a way during the implementation.
The project includes the development of a web application for the operation of machine learning processes by users of our own marketing automation software ai.suite. This will not only enable customers of the AIC Group to adapt their marketing campaigns even more relevant per consumer with the help of analytical prediction models, but also to intuitively control and administrate these models according to their business requirements even without own knowledge in the field of machine learning.
More detailed information on the individual services mapped by the new application can be found in our Customer Insights section on our website www.aicgroup.de. Free brochures are also available for download there for further information. With ongoing developments in Big Data and Artificial Intelligence (AI), AIC Group’s Customer Insights portfolio will naturally grow as well. With the new platform, all services will always be centrally managed, helping our customers to get up-to-date technologies from AIC Group in the digital age and be very well positioned to compete.
The project was accompanied by the Business Development Agency of Lüneburg, with whom a very good cooperation has been established over the past years. The AIC Group is proud that the state of Lower Saxony and the ERDF have shown their trust in the AIC Group and are thus supporting our innovative ideas.
Latest news in April 2020 – AIC Group remains one of the best management consultants in 2020.
For the fifth time, brand eins and Statista have determined the best management consultants in Germany.
Out of more than 19,000 companies, the AIC Group made it among the best consulting firms for the consumer goods & retail industries in the subject area of CRM.
We are proud to have received the award again in 2020.
Are you looking for a new challenge? Do you want change in your professional environment? Do you like Lüneburg as well as we do it? Then do not hesitate to apply today! We have a number of interesting jobs to fill. Take a look at our career page. Maybe today is your dream job among the offers. We are looking forward to your message! Your AIC Group GmbH from Lüneburg
Latest News July 2019 – Done, the AIC Group website has been completely rebuilt and is now live. With our new CI, great themed images and graphics as well as up-to-date information, you will get structured information about the AIC Group service areas.
Find out more about marketing automation with aisuite and our range of services for customer insights. The determination of offer proposals or the calculation of the best customers for a specific campaign topic, we calculate the conversion-increasing constellations.
As it is often the case, everything cannot be done at once. Thus, the topics around marketing automation are constantly being expanded and reported on here. Therefore, a visit of our website in intervals is worthwhile. In September, we will present our Content Creation Suite. This enables marketers to independently create content for all connected channels from a single environment.
The topic of analytics is constantly growing, it represents a vertical at AIC Group under the heading of “Business Intelligence”. Topics such as dashboards, requirements for the design of information displays, strategy, conception and data structuring for enterprise environments, but also concerns in the context of Big Data are among our areas of expertise. Read on to find out what our service offering is.
If you have any questions, please feel free to contact us directly, by phone or via the contact form.
Once again, welcome to our website. If you feel like it, give us some feedback, we are happy about any INTERACTION with you.
Latest News in June 2019 – Watch the video clip from OMK 2018 in Lüneburg with the topic: Increase sales by predicting customer behavior.
Increase sales by predicting customer behavior
– A presentation from the OMF 2018 –
Speaker: Jörg Heydorn (Managing Director of AIC Group GmbH)
Held at the OMK (Online Marketing Conference) in Lüneburg on September 27, 2018.
Watch a presentation by Jörg Heydorn here. Using customer examples, he gives an insight into how the calculation of forecasts for Next Best Offer and the Customer Lifetime of young parents can be used to achieve the balancing act of making automated customer dialog usable with the help of mathematical methods to increase sales.
By the way: This year the OMK will take place for the first time in the Libeskind-Bau (the central building of the Leuphana University of Lüneburg). More information coming soon here on the AIC Group website.
Have fun watching!
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More InformationLatest career news – Are you looking for a new challenge? Do you want a change in your professional environment? Do you also like Lüneburg as the location of your work as much as we do?
Then don’t hesitate to apply to us today! We have a number of interesting positions to fill.
Take a look at our careers page right now. Perhaps your dream position is already among the offers.
We are looking forward to your message!
Your AIC Group GmbH from Lüneburg
We are experts in the use of talend and use this tool successfully for their company in the implementation of their goals.
Please visit the official homepage of talend for more information.
The new data protection regulation will be valid on May 25, 2018. Your privacy is very important to us. In our new privacy policy, which are set out in the EU General Data Protection Regulation (EU GDPR), we will therefore show you comprehensively and in detail what data we collect and use for what purpose. In addition, we give you the opportunity to control the use of this data. Please take a look at the new privacy policy at the following link: https://www.aicgroup.de/datenschutz.html You can also find the link to the privacy policy in the footer of our homepage. For further questions please contact us via our contact form. Your AIC Group GmbH
Latest news in April 2018 – AIC Group is again among the best management consultants this year.
For the fifth time, brand eins and Statista have determined the best management consultants in Germany.
Out of more than 19,000 companies, the AIC Group made it among the best consulting firms for the consumer goods & retail industries in the subject area of CRM.
We are proud to have received the award again in 2018.
Ralf Stöver, Managing Director of the AIC Group, in conversation with the WLG (Business Development Corporation for City and District Lüneburg) on the subject
«The perfect assistant learns – Artificial intelligence is increasingly used in this country – also in the Lüneburg region»
The article is available via the following link: klickViele enjoy reading!
Unter dem Leitthema „Evidence-Based Entrepreneurship“ fand vom 18.-20.01.2018 die achte Leuphana Conference on Entrepreneurship statt. Wissenschaftler, Studierende und Unternehmen trafen sich in Workshops, Sessions, Vorträgen und Diskussionsrunden zu vielfältigen Themen, immer mit dem Ziel, Wissenschaft und Praxis enger miteinander zu verbinden.
Praktische Handlungsempfehlungen mit wissenschaftlichen Erkenntnissen zu verknüpfen, war auch die zentrale Aufgabe des AIC-Workshops. Unter dem Thema: „Gamification – Applying gamification techniques in the company context of the AIC Group“ erarbeiteten sich die Teilnehmer zunächst die Grundlagen der Wirkungsweise von Gamifikation, um dann anschließend dessen praktischen Einsatz anhand von Use Cases aus dem direkten Arbeitsumfeld der AIC Group kennenzulernen. Abschließend wurde in kleineren Gruppen an konkreten Fallbeispielen gearbeitet. Alle Teilnehmer kürten am Ende des Workshops die kreativste Gamifikation-Idee. Die Teilnehmer des Gewinner-Teams erhielten von der AIC Group einen Preis für ihr Engagement und ihren Einfallsreichtum.
Der Workshop war für alle Beteiligten ein Gewinn, – praktisches Know How für die Teilnehmer und neue Impulse für die AIC Group. Auch in Zukunft möchte die AIC Group die Zusammenarbeit mit der Leuphana Universität weiter vertiefen.
Weitere Informationen zur Konferenz unter www.leuphana.de.
Latest News in January 2018 – AIC Group is proud to present today the new AIC Group App. This in-house built application allows you to determine the sensible use of a campaign management software via a budget calculator. Furthermore, you have the possibility to read up on many terms and their definition from the areas of campaign management and business intelligence. Of course, you can also access all interesting content found on this homepage offline in the app.
The app has been built for all major systems. Use it for Apple* iPhones and iPads, Google Android** and Microsoft*** Windows Phone or desktop.
Install the app from the links below:
Or install the app using the QR codes below:
CONTACT DATA
AIC Group GmbH
Johannes-Gutenberg-Straße 3
D-21337 Lüneburg
Tel. +49 4131 40052 – 0
Fax +49 4131 40052 – 10
OUR SERVICES
BUSINESS INTELLIGENCE
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