In Customer Insights we use methods of predictive analytics to increase the relevance of your customer communication and thus ensure its long-term success.
Goal: Determining the most attractive offers per customer or the best fitting customers for an offer
Goal: Determining the preferred shipping channel or the optimal shipping time per customer & channel
Goal: Scoring and dynamic clustering of individual customers based on their purchasing behavior
our way represents our expertise.
In Customer Insights, we use predictive analytics methods to increase the relevance of your customer communication and thus ensure its long-term success.
Our Customer Insights Services are designed to analyze each of your customer relationships and to use this information to gain predictive power for future touch points. Thus, you receive answers to recurring campaign management questions:
Which products will be in demand from customers in the future?
Which customers have a high affinity to the advertied products?
How can the reach and effectiveness of marketing campaigns
to be increased?
Translations: Versandzeit Optimierung = Shipping time optimization, Kanal Optimierung = Channel optimization
With Predictive Analytics help you are able to provide you products and services on a foresighted and customer specific basis. What sounds like a lot of work and intensive care can routinely be mastered by AIC Group’s Marketing Automation Software aisuite. Indeed, communication strategies have to be developed and the campaign-mix has to be aligned correspondingly – but as soon as the campaigns have been set in the system, your customer dialog is running in automation and always up to date!
through personalized content
through proper customer focus
through relevant speeches
through combinable services
AIC Group GmbH
Germany – 21337 Lüneburg
See for yourself how our products and services can optimize your business. Arrange a non-binding appointment with our experts for marketing automation, business intelligence and data science. We look forward to your inquiry!