Predictive services - identifying the attractive offers for your customers or the most suitable customers for your items

Space of advertising mailings is often limited and marketing campaigns suffer of stray based on different customer requirements. Our recommender model allows assigning of an individual offer selection – of a predefined offer pool – for every customer based on his preferences. Up to 100 offers can be assigned per customer.

Additionally, it’s possible to ensure quality of recommendation by further intuitive setting parameters. Our recommendations can be calculated for offers consisting of several as well as single articles, making it possible to use the Recommendation Engine independently from aisuite.

Our recommender model supplies answers to limited marketing budgets, end of line sales or targeted promotion of new articles. Based upon a predefined target group quantity, the desired number of customers are determined whose profiles have the highest affinity to the advertised offer. This maximizes sales opportunities of advertised articles and ensures efficient use of limited budgets.

With individually configurable parameters, you gain customized campaign solutions with this service as well. Based on the same methodology as the Next Best Offer approach, fitting customers can be found for an offer or even for individual articles.