Campaign Management - planning and implementation of your multi-level, cross-channel campaigns

Anyone who wants to conduct effective, professional outbound marketing today must be able to carry out complex marketing campaigns in a targeted manner, at short intervals and using different communication channels. Use aisuite to select the desired target customers not only on the basis of sociographic, demographic and geographical factors, but also on the basis of observed customer journeys.

With aisuite, the AIC Group offers a modular, multi-channel-capable solution, with which simple and complex outbound campaigns can be individually tailored to customer segments and flexibly implemented. The aisuite modules cover all processes of campaign management, from target group analysis to campaign planning and execution to evaluation.

In doing so, aisuite serves all classic channels such as mail, e-mail and, via integrated interfaces, online channels such as WhatsApp and Push. In this way, the customer approach can be handled via one system on all channels.

Translations: Terminierung = Termination, Extraktionszeitpunkt = Time of extraction, Nachricht = Message, Autorisierte Kanäle = Authorized channels

Translations: Anmeldung = Registration, Anfrage = Request, Nachricht = Message, Autorisierte Kanäle = Authorized channels

In addition to classic outbound campaigns, the inbound campaigns of AIC Group open up many new possibilities. Through the live connection of systems, you can react quickly to customer behavior and provide offers via online channels, such as portal or app.

A single, targeted offer can be decisive for a purchase or not. Using aisuite business rules, you can define which offers should be made to which customer and when. Such individual recommendations and offers can not only increase the value of your customer contact, but also the average revenue.

Via aisuite, you have access to your customer and response data, purchase history and – if required – social media usage. These form the basis for identifying the preferences of your customers. The more extensive this database is, the more precisely you can control offers and recommendations. An offer tailored to the preferences of your customers, at the right time, not only increases the probability that prospects will become customers, but also that the satisfaction of your existing customers will increase.

While outbound and inbound campaigns are primarily used to ensure regular communication with the company’s own customer base, there are also situations in which a customer requires special care and needs to be provided with targeted information. For such situations, AIC Group’s aisuite offers so-called trigger campaigns. These are based on pre-defined events, such as a newsletter subscription or even a shopping cart cancellation. Event-controlled campaigns offer you the opportunity to address customer concerns in particularly intensive or critical phases of the customer journey.

A supposedly small tip at the right time can sometimes be decisive for the further development of a customer relationship. Often it is inconspicuous concerns, open questions or even concerns on the part of the customer that prevent them from continuing to contact you or making a purchase. Speeches off the beaten track can therefore not only deepen the customer relationship but also increase average sales.

Translations: Event-Eintritt = Event Admission, Nachricht = Message, Autorisierte Kanäle = Authorized channels

Translations: Nachrichten = News, Kanäle = Channels, Kontakt- & Responsedaten = Contact & Response Data, Zentraler Datenbestand = Central database

Due to the ongoing digitalisation of all areas of life, the demands on campaign management are also changing. Thanks to the cross-channel capability of our campaigns, you can not only operate your channels independently, but also coordinate your actions across channels. This coordination creates synergies, ensures a consistent experience for your customers and increases the potential for conversions from prospects to customers.

With the AIC Group’s marketing automation platform aisuite, you have all data available in one central location. By eliminating distributed systems and data storage for the different communication channels, you avoid data silos. Customer, address and campaign information can be shared at any time and bundled into new measures.

Network your sales channels with each other and provide your customers with consistent, consistent information. Don’t waste any potential by viewing your channels in isolation. By centrally maintaining measures, offers and addresses, you can ensure the coherence of your customer contacts. This goes beyond contacts via mail, e-mail or portal and is also relevant when the customer visits a branch.

Do you want to intensify the dialogue with your customers, but you lack the technical structures or specialists to realise your ideas? The AIC Group has many years of experience in dialogue marketing and can develop a comprehensive campaign plan with you, adapted to your needs. The following campaign types are examples of occasional and regular communication:

RECRUITMENT CAMPAIGNS:

Multi-stage welcome campaign (registration)
Profile enrichment campaign (competitions)

CUSTOMER DEVELOPMENT CAMPAIGNS:

Reaktivierungs-Kampagne (Kontakte ohne Reaktion)
Reactivation campaign (contacts without reaction)
Follow-up campaign (invitation, shopping cart cancellation, service center)

CUSTOMER LOYALTY CAMPAIGN:

Relationship campaign (online by preference)
Recommendation campaign (behaviour-based)
Communication campaign (exclusive offers)

The AIC Group takes care of your dialogue marketing from customer selection to response management. Through up-to-date evaluations of completed or ongoing campaigns, we create a transparent picture of the progress, status and optimization of your campaign management.

Translations: „Willkommen! Kennst Du schon unsere App?“ = “Welcome! Have you seen our app?”, „Unsere App bietet dir folgende Vorteile…“ = “Our app gives you the following benefits…”, „Das könnte dich auch interessieren“ = “You might also be interested in this.”