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The AIC Group GmbH
Three pillars, one approach
Passion for data
AIC Group GmbH of Lüneburg is a leading consultancy for everything around data: marketing automation, agentic AI and business intelligence. Since we were founded in 1999 it has always come down to the same thing. Making data usable, in the way you address your customers and in the decisions behind it. Owner-led, north German, from mid-sized companies to corporations.
With the Marketing Automation Studio (MAS) you run your customer communication from a single data base. Events from customer behaviour trigger workflows, with no manual upkeep. Every customer gets what fits them. That lifts satisfaction and conversion.
With your own AI agents you give your team expert reinforcement: your knowledge, available at any time, including in areas where nobody on the team is a specialist. The start stays small and grows with you, up to tasks an agent takes on itself. Our advice is tool-agnostic.
We have advised on business intelligence for more than 25 years. Advice before technology: first the questions, then the metrics, then the systems. We stay with you from requirements analysis through to day-to-day operation. What comes out at the end are numbers your decisions can rest on.
From mid-sized companies to corporations. As equals.
Fully automated campaigns
The Marketing Automation Studio is our customer engagement platform. Customer data, campaigns and content sit in one place. The workflow controls the when, the template the what. Your messages become more relevant across every channel, and your customers stay longer.
Design of marketing content
The Content Creation Suite (CCS) is where your email and push templates live. Build content by drag and drop, pull in assets, check the preview per test contact. Conditional content and AI-assisted copy suggestions turn one template into several messages. Your team works independently, without a detour through IT.
Understanding customers better
Templates in the MAS can pull recommendation content through an interface: next best offer, complementary recommendations, repeat purchase. Every customer sees the products that fit them. Whether the values come from the Customer Insights Suite or from your own model is a matter of how it is connected.
AI as a sparring partner
We build AI agents. We started in our own marketing; today we help companies build agents of their own: clarify the role, supply the knowledge, extend step by step. A start that is allowed to stay small, and a path that leads further.
Expertise for usable data
From strategy through data integration and dashboards into day-to-day operation: we build the landscape that reliable numbers come from. Across industries, often with the same client for many years, and we keep it running if you want us to.
