Offer Management - generation and processing of channel-independent response elements of your campaign optimization

Coupons or even vouchers enable you to enter into a dialogue with the customer and make their response behaviour measurable. Offers are enriched with a unique advertising code. This in turn can be assigned to a campaign. The redeemed or not redeemed code allows you to draw conclusions about the customer’s interests, interaction times and other aspects. These findings can be used to measure success and derive future measures.

In order to be able to evaluate the response behaviour, it is necessary to allocate the codes to a customer. This is made possible by the response element. The response element is provided by aisuite. Its structure can be administered in the software. For example, a GTIN for POS control consisting of campaign, customer ID and check digit can be defined for an EAN code. The representation as a bar or QR code is defined depending on the recording options at the touchpoint. With the EAN code, all offer responses can be evaluated for each component of a campaign, e.g. target group, measure, offer, channel, etc.