Using our Content Creation Suite, not only the structure and content of e-mails can be controlled on a customer-specific basis, but also the time at which they are sent.
Many customers have a regular daily routine, but this is also very individual. While some customers read their e-mails in the morning before going to work, others are only responsive to such topics in the evening. Taking individual customer behavior into account can therefore contribute to significant improvements in the open and click rates of your email marketing.
With the help of the integrated send time optimization, it is possible to automatically determine the optimal time to address each customer. In this way, each customer can be contacted at the time that best suits their individual habits.
In order to perform basic performance analysis and optimization for email marketing, professional tracking is required. With the help of our integrated tracking engine, you can automatically track all links and offers stored in the template. In this way, you always keep track of your customers’ interactions (e.g. opens, clicks) and thus the success of your e-mail marketing.
However, it is not only the customer’s interaction with the e-mail that is decisive for successful e-mail marketing, but also his or her additional behavior on linked websites (e.g. online stores). Our Content Creation Suite therefore offers the option of storing additional tracking parameters (e.g. UTM parameters for Google Analytics) in order to be able to assign behavior in other media accordingly.
AIC Group GmbH
Germany – 21337 Lüneburg
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