Produkt-Symbol der AIC Group – Clustering Services – Customer Insights


Clustering service - customer clustering based on buying behavior into behavioral groups for your targeted marketing

Produkt-Symbol der AIC Group – RMFR Scoring

RFMR Scoring​

Evaluation of the click & Buying behavior of their customers

Produkt-Symbol der AIC Group – Dynamic Clustering

Dynamic Clustering​

Determination of the optimal cluster boundaries

Produkt-Symbol der AIC Group – RMFR Scoring


In order to send out campaigns in a more target-oriented manner, it is recommended to get to know your customers better first, requiring a qualitative grouping of your customers. For example, your top customers may react differently to advertising measures than your new customers or customers who are in danger of leaving.
Our RFMR Scoring provides the solution to this problem. RFMR stands for recency, frequency and monetary ratio and differentiates your customer base according to exactly these criteria: When did the customer‘s last purchase take place, how often does he make purchases and what revenue is being generated by him? Thanks to our calculation algorithms, these customer values are always adapted to your needs and up to date.

Translations: Kaufverhalten = Buying behaviour, Analyse = Analysis, Einzelscores = Individual scores, Gesamtscore = Total score

Produkt-Symbol der AIC Group – Dynamic Clustering

Dynamic Clustering

Translations: Dynamische Kundencluster = Dynamic customer clusters, Kundenscores = Customer Scores, Einzelzuordnung = Individual assignment, Gesamtzuordnung = Total allocation

RFMR scores provide a solid data basis for clustering your customers and determining the segments mentioned above. Value ranges of qualitative segments sometimes differ significantly depending on data structure, thus they should not be determined statically but calculated dynamically. We provide a solution for that issue as well: Our dynamic clustering algorithm adapts your customer’s behavior and thus always creates optimal customer segments.
In addition to RFMR values, other customer characteristics can also be taken into account by our algorithm – such as touch point activities, length of stay or demographic data. There is plenty of information of the customer that can be relevant for the calculation of customer value or the assignment to a customer cluster.

Free PDF of TwoPager for download.


AIC Group GmbH

Johannes-Gutenberg-Straße 3
Germany – 21337 Lüneburg

Tel. +49  4131  40052 – 0
Fax +49  4131  40052 – 10


Produkt-Logo der AIC Group - CONSULTING


Holistic BI consulting. more...

Produkt-Logo der AIC Group - AISUITE


Customer Journey Management. more...

Produkt-Logo der AIC Group – CONTENT


Integrated email marketing. more...

Produkt-Logo der AIC Group – SCIENCE


Data Driven Decisions. more...

Überzeugen Sie sich, wie unsere Produkte und Leistungen Ihr Business optimieren können. Vereinbaren Sie dafür einen unverbindlichen Termin mit unseren Experten für die Marketing Automation, Business Intelligence und Data Science. Wir freuen uns auf Ihr Anfrage!

See for yourself how our products and services can optimize your business. Arrange a non-binding appointment with our experts for marketing automation, business intelligence and data science. We look forward to your inquiry!

Marc Nawroth

Your contact for Customer Insights

Deine Nachricht ist versendet worden.

Wir melden uns demnächst.

Produkt-Symbol der AIC Group – Campaign Management -Marketing Automation

Deine Nachricht ist versendet worden.

Wir melden uns demnächst.