Today, customers can be reached through numerous channels. However, preference of a particular channel is very individual. Some customers regularly read their e-mail, others let newsletters disappear among others and are never opened – but these customers might very well be active on WhatsApp.

Nevertheless, the most-used channel might not be the customer‘s top-selling channel. With our channel optimization, customers are always contacted by the channel they currently use the most and by which they also generate revenue. Of course, each campaign remains individually configurable for you, whether you’d like to use channel optimization or a channel defined by you.