Customer Engagement Platform

Customers at heart,

Focus on data

The AIC Group’s Marketing Automation Suite enables marketing experts to address customers in a targeted manner and in real time across various channels – centrally controlled via the AIC Marketing Engagement Platform.

Central control and automation for seamless, personalized and cross-channel customer communication

Revolutionize your campaigns with our Customer Engagement Platform and Marketing Automation Suite. Your email, SMS, web, and mobile campaigns are personalized via a central platform, seamlessly integrating all communication channels.

With the help of real-time data and state-of-the-art artificial intelligence, campaigns are precisely tailored to the individual needs of your customers.

The result: a highly personalized customer experience that impresses and increases customer engagement.

Consistent customer data for personalized experiences

Data management - central administration of contact data, event handling and campaign data

With our Customer Data Platform (CDP), you can integrate contact data from different sources into one central system. This gives you a comprehensive understanding of your customers’ needs, enabling you to create personalized content and messages.

This content can be targeted via various communication and marketing channels to increase customer satisfaction and promote long-term customer engagement. Our scalable, data protection-compliant CDP meets the growing demands of your marketing automation.

Addressing customers and target groups accurately

Creation of target groups and conditional blocks

Our Customer Audiences enable you to divide customers into target groups based on their characteristics using logical operators. Use real-time data to create dynamic segments and deliver personalized content using conditional blocks.

This ensures that your messages reach exactly the right people—for a personalized customer journey, more effective campaigns, and lasting customer loyalty. Scalable, flexible, and compliant with data protection regulations.

Marketing automation orchestration of seamless customer journeys

Automation workflows and individual campaigns

Successful marketing automation thrives on inspiring customer journeys. With AIC Canvas, you can create and control automated workflows that are optimally tailored to your use cases. Thanks to the link to our Customer Data Platform (CDP), you benefit from real-time data to control your marketing workflows.

Use your resources efficiently and create relevant, personalized experiences—for stronger customer loyalty and sustainable marketing success.

Design messages - Design of e-mail, push, SMS, ... dynamic, personalized, AI-supported

Content Creation Suite - The smart solution for your e-mail, push, SMS, ... messages

Use the Content Creation Suite to efficiently, intuitively, and flexibly design highly personalized and powerful messages for different channels. Our innovative tool combines all the features you need for professional and seamless content creation.

Advantages at a glance:

Centralized asset management - Upload images and content, manage them clearly and make them available directly for your campaigns.
Flexible templating - create impressive email templates via drag & drop
Personalization and individualization with AI predictions and integration of ChatGPT
Comprehensive preview & test functions - Check the design and display of your emails on different end devices and optimize them for maximum performance.

Messaging - Making the most of the digital and analog channel mix

Use of the preferred communication channel

Our powerful cross-channel marketing solution enables you to orchestrate cross-channel strategies with maximum impact. Through integration with our Customer Data Platform (CDP), you can use real-time data to automatically deliver highly relevant content via email, push notifications, webhooks, and other channels.

This allows you to create seamless and personalized experiences that increase engagement and build long-term customer loyalty.

Relevant experiences mean more success

Individualized, dynamic, time-optimized and AI-supported

Effective personalization requires consistent customer data. By integrating our Customer Data Platform (CDP), you can create individual profiles and segment your target groups precisely.

This allows you to dynamically customize content and deliver it in a targeted manner via email, push notifications, and webhooks. Relevant, context-based experiences not only increase engagement rates, but also promote long-term customer loyalty.

Data-based decisions for effective marketing

Reports, dashboards, performance analytics

The Customer Data Platform (CDP) is the foundation for accurate analytics and informed marketing decisions. With consistent customer data, you can create meaningful reports and dashboards that provide deeper insights into campaign performance and customer behavior.

Use the insights gained to identify potential for optimization and increase the efficiency of your marketing measures.

AI-supported predictions for a personalized customer approach

AI-based predictions

Our Customer Insights Suite (CIS) uses artificial intelligence to accurately predict your customers’ future behavior based on in-depth analyses of their current behavior. We offer a wide range of use cases and customized solutions for targeted and effective customer communication.

Thanks to intuitive context definition, our Next Best Offer (NBO) module can be used flexibly and reused without IT expertise—integrated seamlessly and in real time into apps, emails, push notifications, and other channels.