Customer Engagement Platform

Customers at heart,

Focus on data

The AIC Group’s Marketing Automation Suite enables marketing experts to address customers in a targeted manner and in real time via various channels – centrally controlled via the AIC Marketing Engagement Platform.

Central control and automation for seamless, personalized and cross-channel customer communication

Revolutionize your campaigns with our Customer Engagement Platform and Marketing Automation Suite. Your email, SMS, web and mobile campaigns are personalized via a central platform so that all communication channels are seamlessly integrated.

With the help of real-time data and state-of-the-art artificial intelligence, campaigns are precisely adapted to the individual needs of your customers.

The result: a highly personalized customer experience that impresses and increases customer engagement.

Consistent customer data for personalized experiences

Data management - central administration of contact data, event handling and campaign data

With our Customer Data Platform (CDP), you can integrate contact data from various sources into a central system. This gives you a comprehensive understanding of your customers’ needs, enabling you to create personalized content and approaches.

This content can be played out in a targeted manner via various communication and marketing channels to increase customer satisfaction and sustainably promote customer engagement. Our scalable, data protection-compliant CDP meets the growing requirements of your marketing automation.

Addressing customers and target groups accurately

Creation of target groups and conditional blocks

Our customer audiences make it possible to divide customers into target groups based on their characteristics using logical operators. Use real-time data to create dynamic segments and play out personalized content using conditional blocks.

This allows your messages to reach exactly the right people – for a personalized customer journey, more effective campaigns and lasting customer loyalty. Scalable, flexible and data protection-compliant.

Marketing automation orchestration of seamless customer journeys

Automation workflows and individual campaigns

Successful marketing automation thrives on inspiring customer journeys. With AIC Canvas, you can create and control automated workflows that are perfectly tailored to your use cases. Thanks to the link with our Customer Data Platform (CDP), you benefit from real-time data to control your marketing workflows.

Use your resources efficiently and create relevant, personalized experiences – for stronger customer loyalty and sustainable marketing success.

Design messages - Design of e-mail, push, SMS, ... dynamic, personalized, AI-supported

Content Creation Suite - The smart solution for your e-mail, push, SMS, ... messages

Create highly personalized and powerful messages for different channels efficiently, intuitively and flexibly with the Content Creation Suite. Our innovative tool combines all the functions you need for professional and seamless content creation.

Benefits at a glance:

Messaging - Making the most of the digital and analog channel mix

Use of the preferred communication channel

Our powerful cross-channel marketing solution enables you to orchestrate cross-channel strategies with maximum impact. By integrating with our Customer Data Platform (CDP), you can use real-time data to automatically deliver highly relevant content via email, push, webhooks and other channels.

In this way, you create seamless and personalized experiences that increase engagement and retain customers in the long term.

Relevant experiences mean more success

Individualized, dynamic, time-optimized and AI-supported

Effective personalization requires consistent customer data. By integrating our Customer Data Platform (CDP), you can create individual profiles and segment your target groups precisely.

This allows you to dynamically adapt content and deliver it in a targeted manner via email, push notifications and webhooks. Relevant, context-based experiences not only increase engagement rates, but also promote long-term customer loyalty.

Data-based decisions for effective marketing

Reports, dashboards, performance analytics

The Customer Data Platform (CDP) is the basis for precise analyses and well-founded marketing decisions. With the help of consistent customer data, you can create meaningful reports and dashboards that provide deeper insights into campaign performance and customer behavior.

Use the insights gained to identify optimization potential and increase the efficiency of your marketing measures.

AI-supported predictions for a personalized customer approach

AI-based predictions

Our Customer Insights Suite (CIS) uses artificial intelligence to accurately predict the future behavior of your customers – based on in-depth analyses of your customers’ current behavior. We offer you a wide range of use cases and customized solutions for targeted and effective customer communication.

Thanks to the intuitive context definition, our Next Best Offer (NBO) module can be used flexibly and reusably even without IT expertise – in real time and seamlessly integrated into apps, emails, push messages and other channels.

All from a single source.

Your most important advantages.