The ROI question leads to made-up numbers: What really helps are three questions. None of them is enough on its own—Objectively: How long did it take before?—Subjectively: What has become easier for you since then?—Result: Does the quality hold up as the volume increases?

The last article was about the maturity required before signing with your first agent. It ended with a question that sounds more innocent than it actually is: Who actually reviews what the agent produces?

That’s exactly where readiness ends. And that’s where governance begins.