Marketing Automation

Customers at heart,

Focus on data

AIC Group’s Marketing Automation Studio brings customer data, campaigns and content into one place. That lets you address customers across every channel, in real time and from a shared data set.

One platform for all of your customer communication

The Marketing Automation Studio is our customer engagement platform. Email, push and your connected systems come together in it, controlled from a shared data base.

Events from customer behaviour trigger the message; AI assists with the recommendation.

Every customer gets what fits them. That lifts satisfaction and conversion.

Consistent customer data for personalized experiences

Data management – contact data, events and campaign data in one place

The Customer Data Platform (CDP) brings contact data together from your source systems, along with events, tags and activities. A profile forms for each customer. It carries segments, triggers, personalisation and predictions. So you know what your customers care about and can speak to them accordingly. Scalable and compliant with data protection law.

A 360-degree view of each customer – and every message builds on it.

Addressing customers and target groups accurately

Target groups and conditional content

Customer Audiences divide your customers by attributes and behaviour using logical operators. The segments keep pace with the data and need no manual upkeep. That way every message reaches the people it was meant for.

Less wasted reach in every campaign – with no upkeep for your team.

Multi-step customer journeys, automatically controlled

Automation workflows and individual campaigns

Automation workflows map multi-step journeys. An event starts the sequence, conditions branch it, waiting times refer to your own date fields. A customer’s status emerges from their behaviour. And your campaigns keep running without someone nudging them along every day.

Every message in real time – driven by the customer's own behaviour.

Design messages without a detour through IT

Everything in one tool

With the Content Creation Suite (CCS) you build templates for email and push yourself. Assets, templates, preview and test sit in one place; blocks you have built once can be reused. That saves most of the coordination loops with IT.

Advantages at a glance:

Asset management – manage images and content centrally and use them directly
Drag-and-drop templating – build templates without HTML knowledge
Personalisation – steer content through customer data, conditional blocks and AI suggestions
Preview & test – check how it looks per device and per test contact

Individual content per channel – no coding skills, no ticket to IT.

Messaging - Making the most of the digital and analog channel mix

Use of the preferred communication channel

In the Marketing Automation Studio, cross-channel comes out of the modules working together, not out of a tool of its own. Through email, push and webhooks you deliver content where your customers expect it. It is all steered from the CDP. Your customers experience one conversation, not five.

When a channel is added, the data base stays the same – and so does the message.

Relevant experiences mean more success

One template, many variants

Personalisation needs consistent data. Salutation, product references and whole content paths come out of the CDP profiles. One template, several results. Depending on what a customer did before. Relevance instead of scattergun, measurable in opens and clicks.

Every customer reads what concerns them – with no extra effort for your team.

Data-based decisions for effective marketing

Reports, dashboards, performance analytics

Reports and dashboards in the Marketing Automation Studio show what your campaigns achieve. Delivery, opens, clicks, progress per workflow and per step. It is evaluated on the same data you use to reach people. So you see where it stalls and can steer instead of guess.

Clarity at any time on what works – no export, no spreadsheet on the side.

Recommendation content that reaches the template through an interface

Recommendations in the template

Recommendation content flows into your templates through an interface: next best offer, complementary and repeat-purchase recommendations. Every customer sees the products that fit them, without your team maintaining lists for it. The models behind it are bundled in the Customer Insights Suite (CIS); a model of your own can be connected just as well.